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26 Sep 01:20

Symptoms and diseases

by Seth Godin

A fever is a symptom. There's an underlying disease that causes it. Giving you a fever (sitting in a sauna) doesn't make you sick, and getting rid of the fever (in a cold bath, for example) doesn't always get rid of the illness. 

The New York Times bestseller list used to be a symptom, the symptom that a book was really popular. Now, it’s so easy to game and fake that some people have confused themselves into thinking that being on the list can actually cause your book to be popular.

It’s easy to be fooled into paying a lot to hire a salesperson who is leaving a fast-growing company. After all, it seems like hot-shot gifted salespeople are often the cause of a company growing fast. In fact, we often see that a fast-growing company seems to produce hot-shot salespeople (or programmers or whatever).

Does the really buzzy launch party make the movie good, or does a good movie get a better party?

Sometimes cause and effect can be flipped (enthusiastic people can become happy, or happy people become enthusiastic) but it’s often worth keeping track of which part of the process you’re trying to invest in and which part you're working to create.

Spending time and money gaming symptoms and effects is common and urgent, but it's often true that you'd be better off focusing on the disease (the cause) instead.

       
26 Sep 01:20

But the Beatles were out of tune

by Seth Godin

The pedant (that's what we call someone who is pedantic, a picker of nits, eager to find the little thing that's wrong or out of place) is afraid.

He's afraid and he's projecting his fear on you, the person who did something, who shipped something, who stood up and said, "here, I made this."

Without a doubt, when the Beatles played Shea Stadium, Paul was a little out of tune. Without a doubt, the Gettysburg Address had one or two word choice issues. Without a doubt, that restaurant down the street isn't perfect.

That's okay. They made something. 

Sure, make it better, by all means put in the time to bring us your best work. But no, of course not, no, the pedant is not our audience, nor is he making as much of a difference as he would like to believe.

News for those to seek to make something: Shopify has run a build-a-business competition every year, and I was lucky enough to be involved a few years ago. Next year, Sir Richard Branson and a few other mentors are going to be offering advice and coaching to the winners on his island (!) for a week. I wanted to let you know that I'll be making a surprise appearance (as a benefit for Acumen), running a special seminar for the winners there next September. Check it out--looking forward to seeing what you build.

       
25 Sep 16:31

Argumentos x Argumentos

Osias Jota

via Damiani.guilherme


As personagens retratadas na tira são meramente ilustrativas. Sério.
25 Sep 13:04

TIL: Amsterdam Airport have recruited dogs to return lost items to their owners

25 Sep 12:20

Mamãe e a burocracia  

by Cora

– Você já reparou como todo mundo tem prazer em chatear velhinhos? — perguntou Mamãe.

– Não exatamente… O que foi que aconteceu?

– Você sabe aquele cartão que a gente recebe para andar de ônibus? E se lembra que, há um tempo, o meu cartão perdeu a validade, e que tive que ir lá pra caixaprego para  renová-lo? Pois aconteceu de novo. Entrei no ônibus, e o cartão não valia mais. O motorista e o trocador foram gentis, me disseram que isso acontece o tempo todo, me mandaram descer pela frente e pronto. Mas o que é que o governo está pensando? Que a gente fica mais nova com o passar do tempo? Dizem eles que fiquei três meses sem usar o cartão. E daí? É normal que isso aconteça com uma pessoa que não dá mais expediente no trabalho, que resolve tudo perto de casa a pé, que pega um táxi aqui e uma carona ali. O que não é normal é achar que o tempo dos aposentados foi feito para ser gasto nas filas de uma administração incompetente! Isso é maldade pura, mandar velhinhos para a fila só por mandar.

– Aí fui ao Banco do Brasil, — continuou Mamãe. — Precisava tirar mais dinheiro do que o limite permitido pela máquina, e fui ao caixa, que pediu a minha carteira de identidade. Mostrei a carteira de habilitação, ele olhou e disse que estava vencida. Respondi que estava vencida para dirigir, mas não como prova de que eu sou eu, que era o que ele precisava. Ele empurrou a carteira de volta e disse que não adiantava, que eram ordens do banco. Mostrei então a carteira de identidade. Ele olhou e, com um tom de triunfo na voz, disse que também não servia, porque era xerox. Eu expliquei que sou alvo fácil para assaltantes, e que se me levarem os documentos vou ter que passar por uma verdadeira via crucis para tirar segunda via, mas ele só sabia dizer que eram ordens do banco e que ordens são ordens. “Espera, espera” pensei com os meus botões. “Um dia você também vai ser velho…”

– E como você fez com o dinheiro?

– Fui para o outro banco e lá tirei o que precisava, sem qualquer problema.

Essa conversa aconteceu na terça-feira, quando liguei para me despedir da Mamãe, que viajava na quarta para Foz do Iguaçu para participar de um campeonato de natação. Perguntei se estava tudo OK para a viagem.

– Tudo em cima. As malas já estão prontas, já até guardei a passagem e o passaporte na bolsa.

– Passaporte? Pra que? Você está indo ali na esquina!

– Ah, não quero facilitar não. Já vi que esse negócio de carteira não funciona.

o O o

E vejam que beleza de história o Otávio Bravo tem para contar:

” Aconteceu na Lagoa.

Paro no sinal. Aproxima-se um desses moleques que fazem malabarismo com bolinhas de tênis. É daqueles que não aprenderam a usar três e tenta impressionar apenas com duas, uma em cada mão.

É magrinho, mas não é dos menores e parece ter entre oito e dez anos, as costelinhas aparecendo na pele escura e as perninhas finas como galhos de ipê.

Abro a janela para dar alguma coisa. Não quero dar dinheiro, porque sempre desconfio de que, nesses casos, os tostões arrecadados podem acabar em mãos de pais ou mães inescrupulosos, que exploram filhos pequenos. No banco do carona, há um saquinho de pães de queijo, uma barra de chocolate e uma lata de refrigerante que acabei de comprar em uma loja de conveniências. Recolho tudo e entrego para o meninote. Assim, faço a minha boa ação do dia, alivio parcialmente minha consciência de glutão-capitalista-selvagem e ainda adio a necessidade de comprar as minhas roupas na seção de obesos das Lojas Marisa.

O garoto recebe tudo com um sorriso melancólico no rosto. Talvez preferisse dinheiro, sei lá. Está se virando para ir embora quando os olhinhos se fixam no banco traseiro do carro. A expressão se ilumina, como se tivesse visto um brinquedo ou algo parecido. Levanta o dedinho de forma tímida, apontando para alguma coisa. Antes que possa dizer alguma coisa, eu viro a cabeça para trás.

Não há nada ali, apenas um livro. “Os sofrimentos do jovem Werther”, de Goethe.

– Dá o livro pra mim, tio? — pergunta. E completa — Eu devolvo a comida. Troco pelo livro.

Eu estou embasbacado. Como poucas vezes na vida.

- Você gosta de ler, menino? — indago, entre perplexo e maravilhado.

Ele só balança a cabeça, assentindo, com um sorriso aberto no rosto.

Eu me estico, pego o livro e entrego nas mãos do rapazinho. Ele faz menção de devolver a comida, mas eu gesticulo para que a leve também.

Enquanto ele se afasta, penso na quão maravilhoso o mundo é, com essa possibilidade de nos surpreender a cada novo dia. Se um molecote de rua que ganha a vida fazendo malabarismos em troca de uns trocados é capaz de se interessar em ler Goethe, tudo o mais é possível.”

o O o

Vocês se lembram que, há algumas semanas, recomendei o livro “A casa do califa”? Pois seu autor, Tahir Shah, vem ao Brasil na próxima semana. Vamos participar, os dois, de uma conversa sobre literatura de viagem, mediada por Valéria Martins. O papo vai ao ar na segunda-feira, dia 22, na Livraria da Travessa do Leblon, às 19h30.

Apareçam!

( O Globo, Segundo Caderno, 18.9.2014)

25 Sep 00:41

magnus-thegreat-redundancy: I believe that every american...















magnus-thegreat-redundancy:

I believe that every american should at least watch this monologue from The Newsroom

24 Sep 22:45

Crucial elements for the placebo effect

by Seth Godin

Placebos, used ethically, are powerful tools. They can cure diseases, make food taste better and dramatically increase the perceived quality of art. They can improve the way teachers teach, students learn and we judge our own safety.

Not all placebos work, and they don't function in all fields. Here are some things that successful placebos have in common:

They do best when they improve something that is difficult to measure objectively.

Does this stereo sound better than that one? Is your headache better today than it was yesterday? How annoying was it to wait for the bus in this new bus shelter?

Sometimes the outcome is difficult to measure objectively because it's abstract, but sometimes it's because it's personal.

If you claim that a new driver makes a golf ball go further, a simple double-blind test is enough for me to know if your claim is legitimate, and if it's not proven, it's significantly harder for me to buy in, which of course is the key to the placebo effect working.

If I tell a teacher something about his students, and that knowledge causes the teacher to take a more confident approach, test scores will go up. But what the placebo did was change the teacher (hard to measure), which, by extension, changed the test scores. 

Straining credulity is a real danger, one that denudes the effect of placebos.

In 1796, when homeopathy was first developed, we knew very little about atoms, molecules and the scientific method. As a result, the idea behind these potions was sufficiently sciencey that it permitted many people to convince themselves to become better. Today, informed patients find it can't possibly work, so it doesn't. The same thing is true for astrology, which was 'invented' before Copernicus.

Twenty years ago, audiophiles actually paid $495 for a digital alarm clock that made their stereos sound better. It faded fast, mostly because it was embarassing to admit you'd bought ridiculous magic beans like these. But today, $100 usb cables continue to be sold, because, maybe, just maybe, something is going on here. We're not sure we actually know enough about dielectrics and the skin effect to be sure.

Argue all you want about whether or not you want to be buying or selling placebos, but it's quite likely that the right placebo with the right story can dramatically increase certain outcomes.

If you want to improve performance, the right placebo is often the safest and cheapest way to do so. The opportunity is to find one that's likely to work, and to market it in a way that's ethical and effective.

       
24 Sep 11:00

[jimbenton]

Osias Jota

via Damiani.guilherme

23 Sep 16:24

Photo

Osias Jota

via rosalind

















23 Sep 02:31

Law and order

by Seth Godin

At some point, the world (the project, the moment) becomes so chaotic or dangerous that we sacrifice law in exchange for order.

The question is: when.

When is it time to declare martial law? (or your version of it)

When do you abandon your project plan because the boss is hysterical? When do you go off the long-term, drip-by-drip approach to growth because cash flow is tight? When do you suspend one set of valued principles in order to preserve the thing you set out to build in the first place?

When Richard Nixon was at his most megalomaniacal, he was willing to suspend any law in his way to preserve what he saw as order. Failed entrepreneurs and project leaders fall into the same trap: it feels as though this time, it truly is the end of the road, and throwing away principles is tempting indeed.

You've probably met people who declare this sort of emergency ten times a year.

History is filled with examples of people who pushed the order button too soon... but few instances where people stuck with their principles for too long.

       
23 Sep 02:02

You even smoke bruh?

22 Sep 12:08

Producers and consumers

by Seth Godin

In the short run, it's more fun to be a consumer. It sure seems like consumers have power. The customer is always right, of course. The consumer can walk away and shop somewhere else.

In the long run, though, the smart producer wins, because the consumer comes to forget how to produce. As producers consolidate (and they often do) they are the ones who ultimately set the agenda.

Producers do best when they serve the market, but they also have the power to lead the market.

The more you produce and the more needs you meet, the more freedom you earn.

       
22 Sep 05:31

These Traffic Patterns Caught On Camera Are Truly Wonderful

by Vincze Miklós

These Traffic Patterns Caught On Camera Are Truly Wonderful

Sometimes the traffic on roads develops emergent properties, creating beautiful patterns you never realized were there.

Read more...








22 Sep 04:15

What everyone reads

by Seth Godin

Everyone used to read the morning paper because everyone did. Everyone like us, anyway. The people in our group, the informed ones. We all read the same paper.

Everyone used to read the selection of the book of the month club, because everyone did.

And everyone used to watch the same TV shows too. It was part of being not only informed, but in sync.

Today, of course, that's awfully unlikely. Only 1 or 2 percent of the population watch the typical 'hit' show on cable. Of course, it's entirely possible that everyone in your circle, the circle you wish to be respected by, is watching the same thing, but that circle keeps getting smaller, doesn't it?

And when 'everyone' isn't part of the picture any more, when the long tail is truly the only tail, plenty of people stop trying. They stop reading difficult books or watching less-than-thrilling video, and they don't push themselves to do the hard stuff, because, really, why bother?

Society without a cultural, intellectual core feels awfully different than the society that we're walking away from.

       
22 Sep 02:01

Y por eso a algunos jugadores de nuestra liga les cuesta correr.



Y por eso a algunos jugadores de nuestra liga les cuesta correr.

21 Sep 22:40

Hay cosas que es mejor no explicar, por @LaMadredeBrian


21 Sep 22:40

Y lo abro y no puedo dejar de llorar, por @YoSoyElBananero


21 Sep 22:40

Aquí no hay playaa vaya vayaa, por @norcoreano


21 Sep 22:40

De bien poco sirve, la verdad... por @paugarrigaV


21 Sep 14:02

Referéndum gallego.

Osias Jota

via Pabloool.mm



Referéndum gallego.

21 Sep 14:00

Should a restaurant require prepayment for meals?

by Tyler Cowen
Osias Jota

via Albener Pessoa

This I found in a Quora forum on prepaid meals in China:

We’ve actually experimented with prepaid vs postpaid meals in our restaurant. The verdict? Upfront payment increased table turnover by over 80%.

The difference is that customers who haven’t paid can justify their occupation of a table. They surf facebook. They chat away for hours on end. They get comfy. It matters not whether they intend to order more stuff, the mere possibility of them ordering more gives them the moral upper hand.

Customers who have paid up on the other hand, do not have moral justification. They could order more food, but diminishing marginal utility and inertia discourages that act. They get edgy. They feel guilty. They leave.

It all depends on the restaurant’s business model. If it’s a low-end restaurant, this tactic will serve it well. If it’s a high end restaurant, paying $150 for that bottle of wine buys you a little more time.

For the pointer I thank Eduardo Pegurier.

21 Sep 04:01

só li verdades



só li verdades

20 Sep 23:59

Fuck you and your cake

Osias Jota

via Eivonis
Tráeme carne zorra





Fuck you and your cake

20 Sep 23:57

Parei no terceiro episódio, não achei graça e ainda fiquei com...



Parei no terceiro episódio, não achei graça e ainda fiquei com dó da protagonista.

20 Sep 23:52

My Programming Class

20 Sep 23:52

CIVISMO - Por el bien de la comunidad de Madrid


20 Sep 13:43

Photo

Osias Jota

só li verdades



20 Sep 04:01

Genialidad vista en una Universidad Madrileña

by Carlos Valladolid
Osias Jota

via Acasamayon

Genialidad vista en una Universidad Madrileña
19 Sep 20:46

Spam

Osias Jota

via firehose

I’m not using Gmail or similar — I use the mail server my hosting provider gives me.

That mail server has SpamAssassin, so I have that enabled and set to quarantine everything that scores a 1 or above.

A fair amount of spam gets through to my mail client — Apple Mail — anyway. And so I have junk mail filtering turned on there too.

But Mail’s junk mail filtering doesn’t do a very good job.

To be fair, it’s dealing with messages that SpamAssassin didn’t catch either. The tough ones. But there are a lot of those.

Tonight I got fed up and went back to SpamSieve. It had been years since I used it — but I’m so happy it’s still around. It always did a great job.

* * *

You know what great technology doesn’t have a spam problem at all? RSS.

Not that RSS is a replacement for email or Twitter or anything else. It brings you what you asked for — blog posts and podcasts, mostly — and nothing else gets through.

(RSS feeds may contain advertising, of course, but so do web pages and we don’t call that spam. It’s a different thing.)

What you don’t get with RSS is blog posts from some entirely other blog than what you asked for. If you subscribe to a podcast, you don’t get episodes from some other scammy podcast.

There was a sort-of spam problem many years ago. Back then there were blog search engines (which have all shut down, as far as I know), and those search engines would index spam blogs, and so if you had a feed that was a search you could end up with posts from spam blogs.

But I’m probably the only person who remembers that. And the problem wasn’t with RSS, it was with the search engines and the providers who allowed spam blogs.

19 Sep 13:37

Photo

Osias Jota

frak yeah!
via ThePrettiestOne