They may look like fitness models, but they aren’t.
They’re everyday people — office workers, programmers and mothers who took the chance to try something they had never done before.
“When people saw the photos it was a lot of shock and awe. I didn’t even think I looked like that.” — Stephanie
People often look up to the superstars in magazines, marveling at how amazing they look without realizing that they too can look the same.
Armed with $20,000 of lighting equipment and a homemade rain machine, I wanted to prove to them how amazing they looked, straight out of camera.
Great Lighting. No Photoshop.
“Hollywood-level lighting” makes a huge difference.
Once set up properly, anyone can look absolutely phenomenal straight out of camera. Muscles beautifully defined, faces perfectly lit.
No tummy tucking or Photoshop funny business needed, only the small tweaks: light, contrast & colour.
Stephanie, 24 year old Front Office Executive
Hours of Trial and Error
Great results take time. And time is money.
We took 2000 shots in a single day in order to produce fewer than 20 final photographs. Each person had to try out a variety of different poses before even beginning to perfect the one that worked.
It starts with believing in yourself
Good lighting and great equipment is only a small part of making people look their best.
Getting them to believe how amazing they looked, was the true magic ingredient behind the creation of these shots.
Watch them transform in front of your eyes:
“I’m a 62 year old grandma. And still, somehow, he manages to make me look great!” — Toni
