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12 Sep 04:33

Coca-Cola’s New 3D Times Square Sign Invokes Inceptionism

by Steven Dufresne

Coca-Cola has updated their sign in Times Square, and this one has a mesmerizing 3D aspect to it, giving the spooky feeling you get from watching buildings curl up into the sky in the movie, Inception. That 3D is created by breaking the sign up into a 68’x42′ matrix of 1760 LED screens that can be independently extended out toward the viewer and retracted again. Of course, we went hunting for implementation details.

Moving Cube Module
Moving Cube Module

On Coca-Cola’s webpage listing the partners involved in putting it together, Radius Displays is listed as responsible for sign design, fabrication, testing and installation support. Combing through their website was the first step. Sadly we found no detailed design documents or behind-the-scenes videos there. We did find one CAD drawing of a Moving Cube Module with a 28×28 matrix of LEDs. Assuming that’s accurate then overall there are 1,379,840 LEDs — try ordering that many off of eBay. EDIT: One behind-the-scenes video of the modules being tested was found and added below.

So the patent hunting came next, and that’s where we hit the jackpot. Read on to see the results and view the videos of the sign in action below.

The search turned up three patents by Coca-Cola that seem relevant, the most recent one being US 9,640,118 B2, Display devices, filed in January 2016 but published in May 2017. Clearly they’ve been working on this for a while. The link we’ve given is to the European Espacenet patent site because Google’s didn’t seem to have the drawings.

Actuator assembly - Fig. 10 from US2016133203 Communication - Fig. 13 from US2016133203

This patent of Coca-cola’s reads like a detailed overview of the Times Square sign. It has 35 figures that include the same actuator assembly as what we see in the CAD drawing from Radius Display’s website.  The patent runs the whole gamut from hardware to software, handling scaling issues and even content creation procedures.

Here are a few notable features mentioned in the patent, though we can’t guarantee they made it to the actual sign. The actuator assemblies are divided into modules, for example, modules can be made up of 5 rows of 5 assemblies. This is to make installation more efficient, and to better handle stresses due to weather. There’s also a physical locking mechanism to prevent the actuators from moving at all in case of extreme winds. Display on and movement of each assembly is done in a synchronous manner, supposedly ensuring that the resulting image is coherent before moving on to the next. As the patent’s Fig. 13 shown here illustrates, there’s a high level of parallelism used to manage all the actuators and screens. In the figure, Ethernet is used as the communication protocol but more options are given in the patent. And that’s just a small sample of what’s in the patent. It actually makes for quite a good read.

While Coca-Cola’s advertising video below shows many views of it, we’ve included a second video below by Radius Displays that focuses more on the sign and better shows it off we think.

This 3D sign should remind Hackaday readers of inFORM, MIT’s morphing table which we’d covered previously. Their video no longer works but you can find a different one on MIT’s page here.

Coca-Cola’s video:

Radius Display’s video:

EDIT: Video of motion testing the modules. Video is by Cicoil who supplied the flat cables. (Thanks for JH and jason701802 for pointing this out in the comments.)

Filed under: led hacks
18 Mar 00:54

How to optimise your time as a coder

by CommitStrip
John Hollowell

Renders get me every time.

30 Oct 19:33

One of the coders’ hardest problems

by CommitStrip
John Hollowell

This is when you use something like "func_1AF2" and just use comments/docs to describe it.

09 Oct 20:44

The DMCA May Have Allowed Volkswagen to Hide ECU Software From the EPA

by Cameron Coward
John Hollowell

DMCA wins again. :(

A lot of questions have been raised by the recent “dieselgate” scandal. Should automakers be held accountable for ethically questionable actions? Are emissions standards in the United States too restrictive? Are we ever going to stop appending “gate” onto every mildly controversial news story? But, for Hackaday readers, the biggest question is most likely “how did they get away with it?” The answer is probably because of a law a lot of hackers are already familiar with: the DMCA.

If you haven’t seen the news about Volkswagen’s emissions cheating scheme, we’ll get you caught up quickly. In the United States, EPA emissions testing is done in a very specific and predictable way. Using clever ECU software tricks, Volkswagen was able to essentially “detune” the engines of their diesel vehicles when they were being tested by the EPA. This earned them passing marks, while allowing them to provide a less-restrictive ECU profile for the normal driving that buyers would actually experience.

How could they get away with this simple trick when a brief look at the ECU software would have revealed it? Because, they were able to hide under the umbrella of the DMCA. The ECU software is, of course, not intended to be user-accessible, which means that Volkswagen is allowed to lock it down. That, in turn, means that the EPA isn’t allowed to circumvent that security without violating the DMCA and potentially breaking the law. This kept the EPA’s hands tied, and Volkswagen protected. They were only found out because independent testing (that didn’t follow EPA procedure) revealed vastly different emissions levels.

Is your blood boiling yet? Add this to the stack of reasons why the EFF is trying to end the DRM parts of the DMCA.

[via /.]

Filed under: car hacks
09 Oct 20:24

When your colleagues are stuck on a something simple

by CommitStrip


30 Sep 23:07

Coding Rhapsody

by CommitStrip
John Hollowell

YES, YES, YES!!!!!!

Queen – Bohemian Rhapsody

05 Sep 15:07

Sending Serial Data from… Excel?

by Richard Baguley
John Hollowell

This is amazing!

When you think about serial communications, Microsoft Excel isn’t typically the first program that springs to mind. But this spreadsheet has a rather powerful scripting language hidden away inside it, which can, with a little coding, be used to send and receive data over your serial port. The scripting language is called Visual Basic for Applications (VBA), and it has been a part of Microsoft’s Office suite since 1993. Since then, it has evolved into a powerful (if sometimes frustrating) language that offers a subset of the features from Visual Basic.

It can be a useful tool. Imagine, for instance, that you are logging data from an instrument that has a serial port (or even an emulated one over USB). With a bit of VBA, you could create a spreadsheet that talks to the instrument directly, grabbing the data and processing it as required straight into the spreadsheet. It’s a handy trick that I have used myself several times, and [Maurizio] does a nice job of explaining how the code works, and how to integrate this code into Excel.

If you’re looking for other ways to leverage this Excel feature, consider watching movies at work or building a virtual machine inside of your sheets.

Filed under: software hacks
23 Jun 23:52

Coder’s childhood : the magic button

by CommitStrip
John Hollowell

To clarify, this was only for liquid cooled machines. It replaced the coolant with coffee.

23 Jun 23:47

The Martian

John Hollowell

So excited for this movie!!!

I have never seen a work of fiction so perfectly capture the out-of-nowhere shock of discovering that you've just bricked something important because you didn't pay enough attention to a loose wire.
17 Apr 17:37

Code Quality

John Hollowell

This is why you use and IDE that correct some of this kind of thing.

I honestly didn't think you could even USE emoji in variable names. Or that there were so many different crying ones.
16 Apr 20:54

Crisis? What crisis?

by CommitStrip
John Hollowell

Every conversation i walk into. ever.

17 Feb 23:48

Have you tried turning it off and on again?

by CommitStrip

25 Dec 16:10

Ambient Computer Noise Leaks Your Encryption Keys

by Adam Fabio

RSA Key extraction

[Daniel, Adi, and Eran], students researchers at Tel Aviv University and the Weizmann Institute of Science have successfully extracted 4096-bit RSA encryption keys using only the sound produced by the target computer. It may sound a bit like magic, but this is a real attack – although it’s practicality may be questionable. The group first described this attack vector at Eurocrypt 2004. The sound used to decode the encryption keys is produced not by the processor itself, but by the processor’s power supply, mainly the capacitors and coils. The target machine in this case runs a copy of GNU Privacy Guard (GnuPG).

During most of their testing, the team used some very high-end audio equipment, including Brüel & Kjær laboratory grade microphones and a parabolic reflector. By directing the microphone at the processor air vents, they were able to extract enough sound to proceed with their attack. [Daniel, Adi, and Eran] started from the source of GnuPG. They worked from there all the way down to the individual opcodes running on the x86 processor in the target PC. As each opcode is run, a sound signature is produced. The signature changes slightly depending on the data the processor is operating on. By using this information, and some very detailed spectral analysis, the team was able to extract encryption keys. The complete technical details of the attack vector are available in their final paper (pdf link).

Once  they had the basic methods down, [Daniel, Adi, and Eran] explored other attack vectors. They were able to extract data using ground fluctuations on the computers chassis. They even were able to use a cell phone to perform the audio attack. Due to the cell phone’s lower quality microphone, a much longer (on the order of several hours) time is needed to extract the necessary data.

Thankfully [Daniel, Adi, and Eran] are white hat hackers, and sent their data to the GnuPG team. Several countermeasures to this attack are already included in the current version of GnuPG.

Filed under: misc hacks, security hacks
18 Sep 02:31

09/16/13 PHD comic: 'The Cult of Academia'

John Hollowell

so true!

Piled Higher & Deeper by Jorge Cham
Click on the title below to read the comic
title: "The Cult of Academia" - originally published 9/16/2013

For the latest news in PHD Comics, CLICK HERE!

28 Aug 21:31

More in 1.7: Resource Pack Selection

John Hollowell


Posted Image

Pictured: ordering resource packs!

One of the trickiest parts of texture packs in the past was mixing and matching. Doing so usually required you to edit them together (or get someone else to do it), but those days are gone! Not only do resource packs let us include more than just texture assets (sound, mods, etc), we will now be able to select more than one resource pack at a time in the 1.7 update! What if you have packs with conflicting assets (the same texture file)? Easy! The topmost resource pack will override all packs underneath it on the "selected" list!


Still not clear how resource packs will be ordered? It's easy! All that's required is to drag any packs you want to use into the "Selected Resource Packs" column on the right, and once there, you can drag the selected pack up or down the list, to change its load priority. Even better, server-side resource packs will ALWAYS take priority, regardless of player pack order!


The picture above gives a brief demonstration on how resource packs can be selected, and have their order changed. With one click, you can add or remove packs. Additionally, changing the load order of the pack is as easy as click-dragging the pack up or down the list. The higher on the list the mod is, the higher the priority of that pack, in cases where packs have conflicting modifications.

Packs will load like this:

  • Server-loaded resource packs
  • player-loaded resource packs (from top to bottom, on the list)
  • Vanilla resources, where none are modified

The possibilities for mixing and matching resources - to say nothing of server-side customization - is definitely going in exciting directions with these changes. Sweet!


Let's say you're using your favorite texture pack, and someone comes out with a sound pack you want to use. Right now, the only way to use both of those assets at once is to manually combine them, because selecting more than one pack isn't currently possible. Alternately, maybe someone came up with a couple new textures for some objects and creatures that you like better than your current texture pack, but you don't want to replace the entire pack. This lets you have both! Or, in the case of the sound pack, all three! Or more!

The ability to mix and match your favorite packs of ALL types - texture, sound, mod, and so on - is a huge step forward in Minecraft customization, and this will become more and more apparent as content creators start coming up with packs specifically designed to compliment other packs.

A huge "thank you" to Dinnerbone for the information regarding 1.7 resource packs, as well as his helpful gif showing how it works!
09 Jul 17:43

Beard Facts


Beard Facts

It’s the only qualification necessary to be the ambassador to Siberia. Yes. Just Siberia.

17 Apr 20:54


Before you say anything, no, I know not to leave my computer sitting out logged in to all my accounts. I have it set up so after a few minutes of inactivity it automatically switches to my brother's.