A negative story about Nestle posted today on the Guardian was partially funded by one of the food giant's competitors -- Mondelez International -- showing how sponsored content can put marketers in potentially embarrassing situations.
The story is headlined "Nestl admits slavery in Thailand while fighting child labour lawsuit in Ivory Coast." Just below the headline is a note that the piece is "Supported by Mondelez International." Mondelez, whose brands include Oreo and Cadbury, is also running several banner ads throughout the story plugging one of its sustainability programs called "the call for well-being."
While the juxtaposition of Mondelez's name near the headline makes it appear the company participated in a negative story about a competitor, Mondelez says that is not the case. "As with any publication, there's a strict separation between the advertising and the editorial content, so we do not have a say in the editorial content that is featured in that particular section," a Mondelez spokeswoman said in an email. She added that the article is part of a media partnership with the Guardian that supports the publication's "Sustainable Business Supply Chain" section that is "fully independent editorially."
“More Sky,” a thesis project by architect Aldana Ferrer Garcia, gives those with cramped apartments the chance to spread out—out beyond the walls of one’s living space. The project merges a window, lounge, and skylight, surrounding users in natural light while providing a bit more space just outside their apartment’s confines.
Each of the concepts serves as a niche that can provide more access to natural light and nature within an urban environment. “Hopper Window” allows a nearly full recline, the owner able to glance up into the sky while resting against the accordion-like window. The second, “Casement Window,” is a small semi-circle protruding from the wall, giving a single person the ability to sit cross-legged while glancing out of the overhang. The third, “Awning Window,” is the smallest of the three, just enough room to lean against while glancing down at the world happening below.
The Argentinian architect seeks to address the lack of human scale often found in architecture, and recently completed her Masters of Industrial Design at the Pratt Institute. Her work has been featured in London Deign Week, Interior Design Magazine, Dwell, and The Woodworkers Journal. (via Lost at E Minor)
Built in 1828, the first enclosed shopping mall in America now has affordable housing beyond its grand Ionic columns in place of cramped, struggling retail stores, with most of the historic architectural details preserved. A project of Northeast Collaborative Architects (images by Ben Jacobsen Photography), this project could signal a new phase in adaptive reuse with respect to interior malls both old and new.
Rhode Island’s Providence Arcade began its long tenure in the capital city’s downtown district as Westminster Arcade, three stories of shops under a glass gable roof with sunlight streaming down to the first level in the airy atrium. But even back then, nobody seemed to want to go beyond the first level, putting the mall at risk of being razed decade after decade.
Preservationists intervened to save it in 1944, and it was designated a National Historic Landmark in 1976, which still didn’t do much for business. It languished, with most of its retail spaces empty, until its closure in 2008, when its owners realized it had become “economically obsolete.” But as housing costs in the city rose through the proverbial roof, one developer saw the potential for the Arcade to shift its primary purpose.
A $7 million renovation completed in October 2013 added 38 standard rental units and eight larger apartments to the second and third floors, keeping the bottom floor for commercial use. The micro apartments measure from 225 to 300 square feet and include a bedroom, kitchen, bathroom and storage, including built-in bed platforms and wardrobes. Some even have sleeping spaces for guests in the form of twin Murphy beds.
Residents at the complex also have access to a game room, laundry facilities and additional storage space, and in case you’re wondering what it would be like to basically live in a mall, the commercial spaces on the bottom floor are enclosed by bay windows to keep noise to a minimum. Rent starts at just $550 a month, luring in a waitlist that’s at least 4,000 names deep.
“Keeping young professionals and their incomes in Providence is critical for economic growth,” writes Cheryl Hackett. “The goal of this project demonstrates that a historic building can be reimagined to provide affordable housing for those struggling with the current real estate market. The micro lofts are located in the heart of the business district and their walkability feature eliminates tenants’ worries about commuting and paying for parking.”
Inception, o conocida en nuestro país como Origen, incluyó distorsión en la perspectiva de varias escenas donde el mundo de los sueños del protagonista rotaban sobre el mismo con unos efectos gráficos simplemente espectaculares.
Es en esa forma de distorsionar el mundo que nos rodea en el que el artista turco Ayidin Büyüktas se inspira para realizar lo mismo con los edificios y espacios urbanos de la capital de Turquía. Unas espectaculares fotografías de esta ciudad donde se puede reconocer la arquitectura de edificios emblemáticos para pasar ante un efecto donde encontraremos todos los lados y recovecos de los mismos.
Planos a vista de pájaro que se lanzan hacia el espectador como si la tierra se levantara erigiéndose ante la mirada atenta y que nos trasladan a otra forma de encontrar esta bella ciudad turca para descubrir nuevos rincones.
La serie digital “Flatland” del artista turco Ayidin Büyüktas distorsiona las calles de Estambul para dar paso a un paisaje urbano totalmente surrealista y que cambia totalmente la perspectiva del espectador.
“Vivimos en lugares donde la mayoría de las veces no captan nuestra atención, sitios que transforman nuestras memorias, espacios que en los que el artista brinda otra dimensión“, dice Büyüktas. Estos trabajos tienen la intención de mostrar un punto de vista un poco romántico e irónico a la vez donde encontrar edificios bien conocidos por cualquier habitante de esta ciudad turca.
El proyecto fue inspirado por la novela satírica “Flatland: A romance of many dimensions”. Ésta es una historia de un mundo de dos dimensiones ocupado por figuras geométricas. Tenéis más información del trabajo de este artista turco desde su Facebook y en Instagram. Como siempre dos espacios virtuales donde encontrar trabajos de excelente calidad como el que nos demuestra Ayidin Büyüktas en esa serie de fotografías digitales en las que se vale del uso de drones y software de 3D.
Wakui, en cambio, nos lleva por Tokyo con sus espectaculares fotografías.
El artículo Fotografías distorsionadas de Estambul al estilo de la película Origen ha sido originalmente publicado en Creativos Online.
Beauty, Grace, elegance
Photograph by Elliot Ross, National Geographic Your Shot
On a sun-bleached afternoon cresting 100F at White Sands National Monument [in New Mexico], I was making my way to the only shade visible, writes Your Shot member Elliot Ross. As I approached, out of nowhere these travelers rounded a dune and beat me to it. My frustration melted when I saw how perfectly symmetrical their vehicles made my frame. I took a dozen steps back to highlight the immensity of this surreal landscape. After a few frames, I was on my way to find new shelter.
This photo was submitted to Your Shot, our storytelling community where members can take part in photo assignments, get expert feedback, be published, and more. Join now
Meditation time🙏🏻🙏🏻 #morocco #marrakech #mamounia #pool #spa by carloalbertomaccanovicromanov
… upside down … #tbss16 📷 @aaronisnotcool
… black whale … #tbfw15 shop now @mytheresaprgirl
“When I was a kid, my world was five streets long. I never got away, except in books. I lived a thousand lives through books.” -George R.R. Martin
It’s a rare thing indeed for a fantasy story — one set in an entirely different world from our own — to captivate the collective imagination of the adult world. Yet that’s precisely what George R.R. Martin’s A Song Of Fire And Ice, and its television counterpart, Game of Thrones, have done. Have a listen to Josh Page, Sean Pannikar, and Hana Ryu, better known as the Forte Tenors, as they sing their operatic rendition of Ramin Djawadi’s title theme for the show,
while you consider that despite creating a world of terror, darkness, horrifying creatures, death, starvation and more, the same world also contains some of the most fascinating, compelling characters ever written.
What better way to immortalize them than… by creating Disney-style versions of them?
They’ve joined forces to form the art studio Combo Estúdio, and by far (for me) their most original, spectacular project has been to “Disneyfy” various Game of Thrones characters in extraordinarily creative fashion.
It’s brilliant and creative, done in a classic Disney-cartoon style, as an amalgamation of both delightful whimsy but with the extremely gravy undertones that underlie all of Game of Thrones.
Check out their entire Game of Thrones collection as well as all their other creations over at either the main Combo Estúdio website or by liking their Facebook page. And if you’ve never seen Game of Thrones (or read a song of Fire and Ice), I hope this perhaps inspires you to get into what’s my favorite cultural phenomenon of the decade!
Have a great weekend, and I’ll see you back here soon for more wonders and joys of the Universe.
… monday … view the #bts spring 2015 video on @styledotcom & #thombrowne facebook #dianekeaton @renshouzhang