Adam Victor Brandizzi

tastefullyoffensive:

Video: Raccoon Family Uses Teamwork to Climb Over Wall

lisasterle:

~dreaming about summer already~

Set of inspiring illustrations by French artist Ulric Leprovost.

This illusion was discovered by University of California psychologist Diana Deutsch. Listen first with the left and right channels in balance, then isolate each ear. Though the pattern in each channel jumps around in pitch, when they’re combined we tend to hear two smooth scales. Why?

“It is as though the sounds gravitate towards neighbours, where ‘neighbourhood’ is defined not by the physical proximity of the causative events, but by adjacent places on the pitch spectrum,” writes philosopher Roger Scruton. “Yet the sequences as heard are played into neither ear, and represent no causally unified process in the physical world. The auditory Gestalt is not merely incongruous with the physical events that produce it. It is organized according to principles that are intrinsic to the world of sounds, and which would be operative even if there were no physical events that could be identified as the causes of the individual sounds.”

(Roger Scruton, “Thoughts on Rhythm,” in Kathleen Stock, ed., Philosophers on Music, 2007.)

O Treinador de Tartarugas, Osman Hamdi Bey.

Tales From The Silver State

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Hey geeks, there's an SMBC subreddit. 

Hovertext: Breaking News: Hastily drawn single panel cartoon overturns four generations of international policy.

 Hey geeks! If you want to help support GX4, there are just a few days left for their kicstarter!

If you don’t know the song, the last panel must make it look as if I’ve lost my mind.

Panel three references an old saying, “The ox is slow, but the earth is patient.” I believed it to be an ancient Buddhist proverb. Doing a little (very little) internet research leads me to believe it may have been written for the Tom Selleck movie High Road to China. Makes me feel better about having misremembered it as referring to multiple oxen instead of one ox, and for the fact that I originally read it in a Batman comic.

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When I worked in web marketing in the late nineties, everyone was focused on “eyeballs” (basically counting impressions) and clicks. Ad inventory was sold on a CPM model. Not much has changed. Eyeballs are still commonly cited as the measurable end result of a campaign.

But at the end of the day, impressions don’t buy. Real people do.

Many of the digital ad metrics marketers use are a poor proxy for what people actually buy. Even setting aside all of the problems with ad fraud and viewability, impressions provide a limited picture. Marketers have been left to cobble together a pretty sloppy story connecting digital ad impressions to business results.

As data-driven marketing continues to mature, there’s an interesting evolution in which metrics are measured. And a shift from eyeballs to business outcomes. Companies like Datalogix are starting to measure the impact of online campaigns on real-world sales data. Facebook has started to offer conversion lift measurement.

But it’s still early days. I’d love to hear your thoughts on what ad metrics matter and how to measure them.

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Note the little clicky below each comic. Yes indeedy, every single SMBC is now available as a custom print :) 

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