L’artiste et designer Marco Lemcke a fait une série très conceptuelle appelée « Nike Airline » dans laquelle il imagine à quoi ressembleraient les différents modèles de Nike s’ils faisaient l’objet d’une collaboration avec des compagnies aériennes. Easy Jet, Ryan Air, British Airways, une série pop très réussie à découvrir.
FCB has created a quirky new campaign for cable channel Canal+. It is based on the story of the Wilhelm Scream, a scream sound effect featured in a film in 1951 that has been used in over 200 movies since, and consequently haunts the widow of the man who recorded it...
The tale of Linda Dotson Wooley, the widow of actor Shep Wooley, who originally uttered the scream in the movie Distant Drums, forms the basis of a two-minute documentary about the Wilhelm Scream for Canal+, shown below. Shep's scream has been used in countless famous movies, from Star Wars to Toy Story, and it's quite amazing to hear the same sound pop up again and again: poor Linda.
In addition to the film, Canal+ has launched a website, Leave Wilhelm Alone, where you can record your own scream to be added to a 'scream bank' of options to be used instead of the Wilhelm Scream in future movies. On the site, you are invited to scream along to three different movies. The donated screams are shown on the site within the various clips and visitors can vote on their favourites: a crew of Canal+ experts will then choose a winner from among the most popular screams. Visit the site here.
Credits:
Agencies: FCB Spain and FCB Los Angeles
ECDs: Pedro Soler, Eric Springer
Creatives: Beatriz Pedrosa, Peio Azkoaga, Joao Freitas
Production company: Helo
Director: Alex Grossman
Web developers: Carlos Lainez, Miguel Iglesias
Idc.uva<3
David Lunch, I mean Lynch, is not necessarily renowned for being a connoisseur of pulses. These two short films paint a different picture of the man we more commonly associate with such spine-tingling, unique cinematic creations as Twin Peaks or Mulholland Drive. Whether it’s old age turning this man a bit soft, or just his love for “real, real, real tight little grains” getting the better of him, there’s no doubt that this is typically weird Lynch up to the tricks he knows best. How can someone make the process of boiling some water in a pan so downright menacing?
“Suspended Wings”, beautiful works by metalsmith by Dukno Yoon. See more below!
View the whole post: Wings by Dukno Yoon over on BOOOOOOOM!.
Illustration by Terry Wong
Illustrators represented by agent Anna Goodson have created images in support of gay rights in Russia to raise awareness and promote solidarity ahead of the Sochi Winter Olympics
On her personal blog, Goodson says that "I have been really disturbed by what’s been going on in Russia and the horrific treatment of homosexuals in that country". In order "to make a statement and possibly a difference" Goodson asked the illustrators she represents if they would be prepared to make a piece of work to raise awareness and support of those affected by the growing anti-gay sentiment in Russia.
Goodson says that she hopes people will re-post and share the resulting images (all of which can be seen here) to spread the word.
A new double exposure photography app, Dubble, lets users shoot and upload images which are then matched with a random stranger's...
Dubble was founded by Adam Scott - a photographer and former MD of Lomography UK - and developers Angelo Semeraro, Ben Joyce and Uldis Pirags. It's free to download and aims to rekindle the excitement of waiting for analogue film to develop.
“I'm from a photography background and have always loved shooting and developing film. I also used to like doing 'doubles' - swapping film with other photographers and developing each others' pictures,” says Scott.
“I got very into smartphone photography in 2011 and 12 but there was still something missing: that element of surprise when you're developing film and have no idea how it will turn out. One day, I was walking home from work and thought it would be really good to make an app that brought that experience to smartphones,” he explains.
Dubble isn't the first app that lets users experiment with double exposure or photo sharing - Rando users can gift and receive images from strangers and Instablend, Mexposure and Camera360 have multiple exposure features – but it's the first we've seen dedicated to social doubling.
The app is still in the early stages of development but it's easy to use and nicely designed. Photos can be shared via Facebook, Twitter and Flickr and dubble is working on making the app compatible with Flickr and Instagram.
“Angelo [who was responsible for designing the app] is a real app addict and has several years of experience working on user interfaces. The doubling process is quite complex, so we wanted to simplify the app as much as possible. It's very gesture based – you swipe rather than tap to zoom and share images, as we think people will move away from tapping in future – and it has a flat look like ios7. We started designing dubble at the start of this year, months before ios7 was released, but were really pleased when it came out as the app's a perfect match for it,” adds Scott.
Random doubling will probably create more bizarre imagery than good, but that's half the fun of Dubble. Pictures are matched quickly – in just a few seconds, my shot of the bus stop outside my house had been twinned with one of some runners in the Scottish countryside and Washington DC's Smithsonian Museum – and the caption function allows each photographer to assign a story and hashtag to their picture.
The app isn't monetised yet, but future plans include paid for extras, follow-up apps and an online store selling photography and smartphone accessories. Scott says he doesn't want to compete with Instagram or Flickr, and hopes instead that dubble will become “the go to place for creative, collaborative and fun photography.”
It could also prove a useful marketing tool, particularly if group features or functions pairing photos with similar themes or hashtags are introduced.
“We've been pleasantly surprised by the quality of images people have uploaded so far and you can create some really nice work with it," he says - provided, of course, that it isn't hijacked by users posting 'selfies'.
Dubble is free to download from the iTunes app store. For more info visit dubble.me
If only all emotional break-ups culminated in you dancing through Narnia to a live Arcade Fire show complete with a group of children’s violinists and Win Butler serenading you out of your misery. Unfortunately we live in the real world and we can’t all have Spike Jonze directing the more important moments of our lives in front of a live audience like he did last week for the YouTube Music Awards. Spike recruited everyone’s favourite kooky-kookster and darling of the indie movie scene Greta Gerwig to dance her way through a set in one of the coolest ideas for a live show we’ve seen in ages. What better way to honour the infinity pool of crap that YouTube can sometimes be than with a real performance from a group of truly talented people.
We introduced you to the work of Portuguese illustrator and designer Braulio Amado earlier in the year and showed off some of his lovely work. Since then he’s hit the big time and had a really expensive film made to showcase his talents. This is as big budget as illustration gets, with no expenses spared; there’s explosions, half-naked ladies and Braulio even manages to shoot bullets from his own human fingers. Who said the creative industries couldn’t be action-packed? Braulio’s like the Stallone of drawing. BANG!
Here’s an exhibition we wish we were over the Atlantic for. Pulling in bits and pieces from their very own collection, the Museum of Modern Art has just opened a brand new show celebrating women in contemporary design from the years 1890 all the way up until 1990. The exhibition gives women in modern design the nod they deserve by crediting them not only as muses and wives, but as designers, performers and educators, listing creatives from Charlotte Perriand and Ray Eames to Eileen Gray and Denise Scott Brown on the bill.
Idc.uvafeminism is for everyone
Elle magazine has approached three advertising agencies – Brave, Mother and Wieden + Kennedy London – and asked them to rebrand feminism.
The results of the project will appear in the November issue of the UK edition of Elle as an eight-page feature. To create the work, which was made for free by all agencies involved, Elle teamed the ad agencies with three feminist groups: Mother worked with The Feminist Times (the soon-to-be launched version of classic feminist magazine Spare Rib, edited by Charlotte Raven), Brave with teenage feminist campaigner Jinan Younis, and W+K with the founders of the Vagenda website, Holly Baxter and Rhiannon Lucy Cosslett. The three groups all created pages to be featured in the magazine.
In assessing the work, I guess the first question that should be asked is whether feminism actually needs rebranding. So many things these days are needlessly rebranded, just for the sake of getting some press attention, yet in the case of feminism the answer is, sadly, a resounding yes. Despite its core principles being about simple equality between men and women - equal political, economic and social rights - over the nearly 80 years since the word was coined, its meaning has warped and shifted so much that it means many different things to different people. If we're in a position in 2013 where our prime minister still can't call himself a feminist, the word definitely needs a facelift.
Brave and Jinan Younis's response to Elle's brief
It is interesting then that Elle has chosen to do this project now. There has been a resurgence of feminist groups over the last few years, alongside websites such as Everyday Sexism, which highlights the casual sexist remarks and actions that many women experience. The fact that Elle is covering it though suggests a certain tipping point – hardly known as a bastion for political action, the decision to run such a large feature on the subject means that the new feminist movement is finally reaching the mainstream. And, if that is the case, who better to help sharpen up its image than some of the best communication companies the UK has to offer?
Mother and The Feminist Time's piece focuses on pay
Thankfully, as I have actually written that last sentence down in public, I'm relieved to say that the resulting work for Elle stands up. All too often these kinds of projects will get sidetracked with shock tactics or gimmickry, but here all three agencies have delivered mature, simple responses to the brief, which are all nicely designed too. While the results are not a rebrand in the purest sense of the word, the project is a serious attempt to reposition the debate.
Brave and Jinan Younis have created a handy flowchart that highlights the many thorny issues surrounding the word: the extremity with which some people view it; whether it's appropriate for men to use; whether you can still be girly and be a feminist. Mother and The Feminist Times meanwhile have honed in simply on the issue of pay, and the fact that, on average, British women earn 15% less than their male counterparts.
Wieden + Kennedy and Vagenda have created a press ad that addresses the many stereotypes that women have to field, cliches that are arguably propogated most by women's magazines, which of course include Elle. The team also created a tear out page (below) to encourage women to get online and write what defines them as a woman on Twitter, using the hashtag #imawomanand. The examples they give include sentences such as 'I have a PhD', 'I'm in prison' and 'I'm single by choice'.
To tie-in with the magazine article, W+K is also creating an interactive window installation that launches next week, while the magazine will be staging an event at the end of October, details of which are still to be confirmed.
On the back of this project, Mother has also launched its own initiaitive entitled Project Bush. It's a contentious offering, and more in line with the shock tactics that I mentioned earlier. In order to highlight the very real issue of young women feeling obliged to shave their pubic hair to be sexy, the agency has commissioned photographer Alisia Connan to run a 'bush booth' at the agency where she will photograph the 'lady gardens' of volunteers, with the resulting images displayed, anonymously, in an exhibition at the agency at a later date. Unsurprisingly the project has already prompted a raft of comment on blogs. If you want to take part, email bush@motherlondon.com.
Returning to the Elle work, it is refreshing to see a project that is able to cut through all the controversy that surrounds the word 'feminism' and make some clear points. It is a word with a complicated history, but it should be a word for everyone. Perhaps this project will begin to help that happen.
Idc.uva<3 quero estas fotos na minha inbox mj
summer
Hey gang, you know how I’m always going on about how brilliant insurance companies’ PR stunts are? Ok fine I don’t but that’s because there’s never been one worth mentioning… until now! The clever clogs at M&C Saatchi Milano came up with this astonishing stunt for Europ Assist IT’s Protect Your Life campaign, getting people to rethink how well covered they are by gate-crashing a submarine into the middle of a Milan street.
Leeds College of Art graduates Luke O'Brien, Max Gregory and Joe Warburton founded graphic design studio Formula while studying and have been working on the business full-time since completing their degree. We spoke to O'Brien about launching the company and finding work in a competitive environment.
Most of today's graduates spend the first few weeks after leaving university contacting anyone and everyone who might have work to offer and using up the last few pounds of their interest-free overdraft.
But Luke O'Brien, Max Gregory and Joe Warburton took a different approach. Immediately after their final year exams, the graphic design graduates started working full-time on their own studio, Formula, which they set up after studying a business enterprise module in the second year of their degree.
“We had to create a company and pitch it to our tutors as if they were potential investors. The module taught us a lot of really useful things about running a business, such as how to budget and work out expenses. Max and Joe and I worked together and pitched a branding agency and I think that's where it all began,” explains O'Brien.
In their third year, the students hired a studio they found on Gumtree and started designing promotional material for friends and family and their end of year degree show, This is Not the End (top). They also won a pitch to design the Leeds College of Art prospectus, but the project was dropped when the university opted for a major rebrand.
“We started putting things in place at the beginning of our third year, because we wanted to be able to walk out of uni and into the studio. We spent most of it building a portfolio that we could use to move forward with as a group after leaving,” adds O'Brien.
Since graduating this summer, O'Brien, Warburton and Gregory have moved to a new office in central Leeds, set up their own website and designed identities, signage and typefaces for a band, a street food vendor and photography and fashion graduates, making use of their art school contacts. They've also set up a type foundry with fellow Leeds graduate Yafet Bisrat, an online store selling screen printed and typographic posters and are in the process of brewing, bottling and branding their own beer.
“It's taken a few months to really get things going, but we've been getting quite a few bits of work and each of our clients is completely different,” says O'Brien. “It was tricky to begin with – we didn't have a break after university and it was hard to stay focussed and motivated – but getting office space and having somewhere to work that wasn't home or uni was the best thing we did. Even while we were still studying, we treated it as a day job and would work from nine until six whenever we could,” he adds.
Formula's dream project would be designing graphics for an exhibition or a major sporting event but for now, O'Brien says the group is happy building up a steady stream of clients. “We've already ticked some boxes, like designing a record sleeve and at the moment, our aim is to make exciting work that's affordable, because we feel like good design should be attainable for everyone,” he says.
Running their own business has given the graduates invaluable experience and a chance to earn an income instead of interning for free. While they still feel like they have a lot to learn and wouldn't rule out work experience, O'Brien says the group are focussing on building the studio's profile and attracting new clients from Leeds and beyond.
“Some of our friends have been doing internships and having to claim Jobseeker's Allowance and it's really tough, because while they learn a lot, they also feel pretty undervalued. We started the studio not only because we thought it would be fun to give it a go, but because we thought it if we couldn't find a job, we may as well create one."
It was a brave decision but one that has so far paid off for O'Brien, Warburton and Gregory, and the graduates' success at managing their business shows just how valuable enterprise modules can be for creative graduates looking to set up their own practice.
To see more of Formula's work, visit formulastudio.co.uk.
Images (from top): Formula's branding for this year's Leeds College of Art end of year show, identity and brand collateral for a fictional film festival, type specimen publications for font foundry Form and Writing, a promotional Formula poster sold at the studio's online store, external signage made from laser cut and painted wood for Crowder Barbecue, a street food vendor in Leeds, and a logo and identity for fashion graduate Rebekah Hill.
Animated GIF by Robin Davey for Wired Italia
"My career parallels that of the GIF format," says illustrator and animator Robin Davey. "Unbeloved for many years, plugging away, facing obsolescence only to be rejuvenated by emerging platforms and applications."
Davey was speaking at the opening of Loop, an exhibition of animated GIFs staged by ad agency JWT London. Around the agency's reception, stills of GIFs from a variety of artists who have risen to the limitations of the medium as a challenge to their creativity sit, framed as artworks. Thanks to a tie-in with augmented reality app Blippar, currently gaining considerable traction with marketers, visitors may bring each image to life by viewing it through their smartphone. (You can see the work from the show here).
Loop was organised by JWT creative Yoni Alter, who invited four of the featured artists along to speak at the opening. Davey ran through a selection of recent GIF work, including some brilliant pieces for Wired Italia, shown below
Interestingly Wired Italia use still versions of the work as illustrations in print and animated GIFs in the iPad version of the magazine.
Alongside Davey, Matthew Powell and Mathew Lucas travelled down from the North West while James Curran made the shorter journey from Soho. Each one ran thorugh their GIF portfolio on Tumblr, providing a whistle stop tour of the extraordinary variety and richness of execution possible within the tight constraints imposed by both the medium and Tumblr's upload restrictions.
So what makes a great GIF? "Start with something small and don't overcomplicate things," advises Powell. Here's his hypotic piece, Reflection
Implode, also by Powell
And Topography
Perennial favourites on Tumblr, the key GIF distribution channel, are fast food, superheroes and sex - or combinations of all three.
Here are a couple of Davey's food-related GIFs
And Flip Flop from Powell
Superhero GIFs from Curran
And Davey
Away from the more popular themes, Lucas's graphic experiments are absolutely beautiful. For him, creating GIFs in his spare time has become a "full-blown addiction"
And you might recognise this one
Curran advised sticking to no more than two characters at a time (his Piratetheses GIF, part of a project to create type-themed GIFS, is shown above) while Lucas pointed out that, although Cinema 4D and Blender are typically used to create GIFs, great results can be obtained by just using Photoshop.
While animated GIFs may have been around for years, the work of all four speakers at the Loop event revealed just how sophisticated the format has become. It's amazing how much hypnotic appeal can be packed into 1mb and a few hundred frames.
It’s over 3 years (!) since we last featured Canadian photographer Andrew B. Myers – his work remains grand, illustrative and amusing. You can see more of his commercial work on his tumblr, for the likes of Time Magazine.
Idc.uvaotário
So the bullfighting episode caused quite the controversy. That’s good.
If you took the time to watch the episode, I address the conflict that most modern people feel about this sport.
I wish the bull didn’t have to be killed. I had a blast with my experience without either side getting hurt. Maybe there’s a way of updating the sport without having to throw the baby out with the bathwater.
I’m quite proud that I can use this blog as an open forum for both sides of the issue. I just wish more people would take the time to write a thoughtful and respectful opinion instead of just spewing blind rage.
I’d love to hear ideas of how the sport could be updated. Couldn’t bullfighting learn something from fencing? Fencing was, at one time, a life-and-death sport/event that has been modernized. The death element was removed but, the excitement remained. Maybe the bull’s body could be zoned and by landing blows with a sword-like instrument the bullfighter wins points. The competition then would be about which bullfighter has more points after a round. The sport is then bullfighter against bullfighter, not bullfighter against bull. It’s just an idea, but I think it’s a more constructive conversation than most of the rage filled comments that accompanied the first post.
I’d love to hear some other ideas about how bullfighting could be updated. I really think this blog is at it’s best when its trying to build new ideas instead of just tearing things down.
‘Unlikely’ is an ongoing series of impossible and improbable objects by artist and photographer Giuseppe Colarusso. Enjoy.
An incredibly poignant artistic piece by designer Chiu Chih. Forces the viewer to think about tough issues like the environment and our ever changing conditions. See more images below.
View the whole post: “Voyage on the Planet” by Chiu Chih over on BOOOOOOOM!.
Having recently graduated from her MA at London College of Communicatons, photographer Bronia Stewart’s first exhibition as part of Fresh Faced and Wild Eyed at The Photographers’ Gallery documents the nine months she spent shooting adult television channel and phone sex-line workers at London-based Babestation.
As the world waits with bated breath for the latest addition to the British royal family to arrive, communications company and gallery KK Outlet London have collaborated with illustrator Lee Boulton to create a 'Royalphabet' poster to mark the occasion.
The regally themed alphabet chart features 26 specially created illustrations, with each letter representing something associated with British royalty and the escapades of the family. The more customary Q is for Queen and J is for Jewels, are mixed with the slightly more controversial D is for Divorce and I is for Inbred. Ouch.
KK Outlet had previously created a series of commemorative souvenir plates for Kate and Will's wedding in 2011 - quirky alternatives to the standard royal wedding memorabilia.
The bone china plates included messages such as "Thanks for the free day off", and "It should have been me", along with a design featuring an imagined Facebook post announcing the nuptials, with 'likes' from Prince Charles, The Queen and 6,000,000 others.
The limited edition poster is available to buy from KK Outlet, 42 Hoxton Square, London, N1 6PB. www.kkoutlet.com
Check out Lee's other work at leeleelee.com, including some Julian Opie-esque pet portraiture and tour posters for the Kaiser Chiefs.
Buy the current print issue of CR, or subscribe, here
The July issue of Creative Review is a type special, with features on the Hamilton Wood Type Museum, the new Whitney identity and the resurgence of type-only design. Plus the Logo Lounge Trend Report, how Ideas Foundation is encouraging diversity in advertising and more.
Jessica Walsh, of Sagmeister & Walsh, and designer Tim Goodman just launched a fun project called “40 Days of Dating”. The pair dated each other for 40 days, answered a questionaire each day, went to a therapist once a week, and even held hands for 8 hrs straight.
Now they’re presenting their romantic journey, one day at a time, on their website. They’ve called upon friends like Mario Hugo, Christoph Niemann, Siggi Eggertson, Jessica Hische, and Keetra Dean Dixon, to lend their graphic talents to the project in the form of typographic illustrations for each update.
I’m already really into this and it’s only on Day 3! Watch a couple of their videos below!
View the whole post: 40 Days Of Dating: An experiment by Jessica Walsh and Tim Goodman over on BOOOOOOOM!.
Idc.uvaas minhas sandálias no sartorialist oum
Idc.uvaneeds this in london!
If you were starting to find yourself disillusioned by the narrow-mindedness of projects finding their way to crowdfunding platforms, and seemingly half-hearted attempts by the public to do something to counteract our rapid consumption of environmental resources, then this is the project to change your mind. Dong, Archie and Jeff are three New York-based chaps who are looking to build a floating swimming pool in the East River. The walls of the proposed pool are composed a of layered filtration system which removes contaminants and bacteria, so that the pool will filter the very river which it sits in, allowing New Yorkers to swim in clean river water for the first time in 100 years. It would clean an estimated half a million gallons of river water every single day, “kind of like a giant Brita filter for the East River.”
