Established in 2014, Fort Point Beer is a craft brewery in San Francisco, CA. Brewing four core beers, Fort Point also offers seasonals and one-offs that were, until now, only available in bars and restaurants. To broaden their reach and bring their beers to the public, the brewer has launched a line of 12 oz cans and a new identity designed by local firm Manual.
The brewery is situated in a historic Presidio building that was formerly used as an Army motor pool. Their iconic location--close to both the Golden Gate Bridge and the Fort Point National Historic Site--provided inspiration for Manual to create the modular, illustrative brand identity that went beyond just a logo, and leveraged recognizable architectural elements of the bridge and the historic site-- arches and trestles--as its backbone.
On its own, the logo is literally only a small part of the puzzle, serving as the anchor upon which all the rest of the elements are built on. As such, it handles its weight just fine through a chunky serif that contrasts nicely against the thin lines in the arch graphic that surrounds it. As one of the few typographic elements in the packaging, the logo stands out quite well and complements the line-art approach.
[We] developed the grid-based graphic system into a flexible, modular and scalable set of designs that incorporate playful illustrations of San Francisco culture and charm. Sutro Tower, the Dutch Windmill in Golden Gate Park, and a camper van for the Westfalia beer variety, champion the spirit of San Francisco. Elements of the city and Bay Area create a unique and authentic sense of place, while helping establish Fort Point Beer Co. as the new wave of San Francisco-based brewing.
The distinct color palettes and bold lines of the designs were carefully considered and intentional. We selected color combinations that would be a deliberate departure from more typical beer packaging, with the intention of cutting through clutter on a shelf or aisle. The result is a set of designs that look elegant, refined and still playful. A visual system that's matching in quality with the beer it contains.
Dense with illustrations, the cans are absolutely stunning. The muted color palette printed on the metal substrate creates a lovely-looking set of beers. I like how the bottom half of the illustrations is consistent while the top half changes to include different designs, creating a literal landscape of San Francisco.
Everything else about the packaging system is, effectively, on point. The cartons, the cases, the tap handles… just perfect. The work certainly feels like it belongs in, and is playing within, the genre of hip craft breweries with minimal and sharp-looking graphics but it's so well executed and expanded across applications that it stands out as best in class.
Hovertext: PS: Make America Great Again
Hovertext: With apologies to anyone of good taste.
The Deadspin staff picked their favorite Vines from 2015, and you won’t be surprised to learn that many of them include maniacal dogs. Please enjoy.
It’s strange to edit a feminist website when almost nothing offends you, because the feminist website is traditionally imagined to run on offense.
Deadspin is pleased to announce our 2015 Bear of the Year. After a great deal of consideration and deliberation, we arrived at a clear choice: Extra-Cool Polar Bear Who Discovered Many Ways To Enjoy His Items.
(Est. 1905) Progresso, a brand of General Mills, is an American food company that produces canned soups, canned beans, broths, chili, and other food products. This post relates specifically to their new line of cooking stocks.
Design by: Hornall Anderson (Seattle, WA)
Opinion/Notes: Beside being well designed at first glance (and second inspection) what's most remarkable about this new range of stocks is that it is able to elevate the same brand that sells soup in sometimes garish packaged cans. Look at how the logo is treated on the first image below — festooned with colors, gradients, and nearly a cornucopia — and then how it is on the new stocks. Two flat colors and that's it. Instead of the never-appetizing photos of the product, there are classic engraved illustrations of the source of the stock, reproduced color-on-color against Progresso's light blue. The typography on the packaging is quite nice and well nuanced in its shadows or when it's set on a curve and the distractions are kept to a minimum. Overall, this captures that elusive artisanal aesthetic without trying as hard as others (or even itself) and, for a mainstream product as large as Progresso, it raises the standards of what gets put on so many shelves.
Related Links: N/A
Select Quote: In order to communicate the higher quality of product inside the package, the design needed to appeal to cooks' creative aspirations as well as demonstrate clear superiority over the competition. By understanding that premium brands create trends rather than follow them, the result was a solution that radically broke category conventions—building on years of heritage to create a fresh, new perspective.
Using lively, classic illustrations, modern typography, and a fresh color palette, we emphasized craftsmanship and love of the ingredients inside. The side of the packaging touches on Progresso's heritage and love for food, and gives suggestions to inspire our cooks to create their next perfect dish.
The NBA claims it has the best fans in sports. It definitely has the most adorable ones. Thanks to a letter found on imgur, we now know the secret to beating the Cleveland Cavaliers. The holder of this secret is an eight-year-old boy and Atlanta Hawks fan, Eli. The letter in the picture above reads as follows:
Dear Coach Bud,
My name is Eli. I’m 8 and I love the Hawks. I checked out “Kings of the Court: The Cleveland Cavaliers” from my school library. The book says LeBronJames.com has LeBron’s strengths and weaknesses. I wanted you to know this. I hope the weaknesses help you beat the Cavs. Go Hawks!
That. Is. The. Cutest.
No doubt, this letter was created in light of Cleveland’s 109-97 win over the Hawks last month. Clearly, the Hawks need to do a better job of exploiting LeBron’s weaknesses. The good news is the Hawks have time, as they don’t meet the Cavaliers again until April 1. The two teams then meet 11 days later just before the end of the regular season.
But to be fair, lebronjames.com does not actually provide LeBron’s weaknesses.
So, take note, Mike Budenholzer. The road to the NBA Finals will likely go through Cleveland. If you’re going to make it to the NBA Finals, you’ll need to take Eli up on his advice. I hear his hourly rate is affordable.
Hovertext: THE SHOW MUST GO ON!