
Lady Dinah's Cat Emporium opens this weekend, so it seemed only right that I stopped by for a tea and a scone ahead of opening day—1 March.
I was greeted by an exhausted Lauren Pears, proprietress of Lady Dinah's, who has successfully reached the end of a lengthy development period. It's been a challenging 18-month journey rewarded with 7,000 bookings in the first 24 hours. "I think I'm a bit stunned still," she told me. "It's been a lot of work for a really long time. I think I have to pinch myself to check it's actually still happening."
Walking into the cafe on Bethnal Green Road in London's Shoreditch, I was first struck by the legitimacy of its aesthetic. In a pocket of the capital known for its pop-up shops and a rough-and-ready approach to spontaneous commerce, Lady Dinah's feels like the permanent fixture it's intended to be. It's a real cafe, with a Starbucks-size coffee-making area busied by baristas and serving staff.
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