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12 May 15:39

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12 May 15:18

sorvetedefigado:  

12 May 15:18

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12 May 15:17

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12 May 15:10

In Harry Potter and the Half Blood Prince, Cornelius Fudge tells the Prime Minister that the previous one "tried to throw him out the window." HBP is set in 1996, the PM was John Major. Before him it was Margaret Thatcher.

nobodybetterhavethisoneoriswear:

tygridia:

hi-from-me:

fauxgingerwithasoul:

MARGARET THATCHER TRIED TO THROW THE MINISTER OF MAGIC OUT THE WINDOW.

SHE WASN’T CALLED THE IRON LADY FOR NOTHING.

I’m sure at least for 20 years we will continue to find minor details like this about Harry Potter series

Guys, you just made my day… I’m going to laugh for a whole week thanks

See, in my head I’m picturing the Meryl Streep version of Margaret Thatcher, which somehow makes this even funnier.

12 May 15:07

Boko Haram offers to swap kidnapped Nigerian girls for prisoners - Reuters


BBC News

Boko Haram offers to swap kidnapped Nigerian girls for prisoners
Reuters
MAIDUGURI, Nigeria (Reuters) - The leader of the Nigerian Islamist rebel group Boko Haram has offered to release more than 200 schoolgirls abducted by his fighters last month in exchange for prisoners, according to a video seen on YouTube. About 100 ...
Nigeria kidnapped girls 'shown in Boko Haram video'BBC News
A Response to the Question: “Why Aren't Muslims Condemning Boko Haram?”TIME
Missing schoolgirls converted to Islam: kidnappersThe Australian
Fox News -Vanity Fair -Christian Science Monitor
all 1,449 news articles »
12 May 14:55

plannedparenthood: This blew our minds when we saw it so to...

Courtney shared this story from Super Opinionated.



plannedparenthood:

This blew our minds when we saw it, so to celebrate the release of The Amazing Spiderman, we just had to share: way back in the 1970s, Marvel Comics teamed up with Planned Parenthood on a comic book that pitted Spiderman against a villain who was out to give teens the wrong information about sex. And we all know there’s nothing that Spiderman hates more than the spread of medically inaccurate information! Check it out.

12 May 14:53

Scientists reproduce space dust in a lab for the first time ever #space

by Jessica

NewImage

Phys.org has the story on the latest in astrophysics.

A team of scientists at NASA’s Ames Research Center in Moffett Field, Calif., has successfully reproduced, right here on Earth, the processes that occur in the atmosphere of a red giant star and lead to the formation of planet-forming interstellar dust.

Using a specialized facility, called the Cosmic Simulation Chamber (COSmIC) designed and built at Ames, scientists now are able to recreate and study in the laboratory dust grains similar to the grains that form in the outer layers of dying stars. Scientists plan to use the dust to gather clues to better understand the composition and the evolution of the universe.

Dust grains that form around dying stars and are ejected into the interstellar medium lead, after a life cycle spanning millions of years, to the formation of planets and are a key component of the universe’s evolution. Scientists have found the materials that make up the building blocks of the universe are much more complicated than originally anticipated.

“The harsh conditions of space are extremely difficult to reproduce in the laboratory, and have long hindered efforts to interpret and analyze observations from space,” said Farid Salama, project leader and a space science researcher at Ames. “Using the COSmIC simulator we can now discover clues to questions about the composition and the evolution of the universe, both major objectives of NASA’s space research program.

Read more.

12 May 14:51

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12 May 14:51

Iowa distillery raises pigs to taste like whiskey | WQAD.com

by macdrifter
Hmm. Don't think this will work ::: Iowa distillery raises pigs to taste like whiskey
12 May 14:50

pulledacross: MAKE ME CHOOSE solthree asked: harriet jones or...













pulledacross:

MAKE ME CHOOSE

solthree asked: harriet jones or adelaide brooke?

12 May 14:48

nosdrinker: thegameswelove: Think smart & play...



nosdrinker:

thegameswelove:

Think smart & play smarter.

this play alone should put nate robinson in the hall of fame

12 May 14:44

Woods Hole Oceanographic Institution Loses Deep Sea Vehicle

by samzenpus
First time accepted submitter Mr D from 63 (3395377) writes in with news about a WHOI vehicle that has been feared lost. "On Saturday, May 10, 2014, at 2 p.m. local time (10 p.m. Friday EDT), the hybrid remotely operated vehicle Nereus was confirmed lost at 9,990 meters (6.2 miles) depth in the Kermadec Trench northeast of New Zealand. The unmanned vehicle was working as part of a mission to explore the ocean's hadal region from 6,000 to nearly 11,000 meters deep. Scientists say a portion of it likely imploded under pressure as great as 16,000 pounds per square inch."

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12 May 14:44

Plaintiff In Tech Hiring Suit Asks Judge To Reject Settlement

by samzenpus
An anonymous reader writes with news that Michael Devine, one of the plaintiffs in a lawsuit accusing tech firms including Apple and Google of conspiring to keep salaries low, has asked the court to reject a $324 million settlement. "Apple has more than $150 billion in the bank, eclipsing the combined cash reserves of Israel and Britain. Google, Intel and Adobe have a total of about $80 billion stored up for a rainy day. Against such tremendous cash hoards, $324 million is chump change. But that is what the four technology companies have agreed to pay to settle a class action brought by their own employees. The suit, which was on track to go to trial in San Jose, Calif., at the end of May, promised weeks if not months of damaging revelations about how Silicon Valley executives conspired to suppress wages and limit competition. Details of the settlement are still under wraps. 'The class wants a chance at real justice,' he wrote. 'We want our day in court.' He noted that the settlement amount was about one-tenth of the estimated $3 billion lost in compensation by the 64,000 class members. In a successful trial, antitrust laws would triple that sum. 'As an analogy,' Mr. Devine wrote, 'if a shoplifter is caught on video stealing a $400 iPad from the Apple Store, would a fair and just resolution be for the shoplifter to pay Apple $40, keep the iPad, and walk away with no record or admission of wrongdoing? Of course not.' 'If the other class members join me in opposition, I believe we will be successful in convincing the court to give us our due process,' Mr. Devine said in an interview on Sunday. He has set up a website, Tech Worker Justice, and is looking for legal representation. Any challenge will take many months. The other three class representatives could not be reached for comment over the weekend."

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12 May 14:44

FCC chair cracks door open to reclassifying broadband as a public utility

by Jon Brodkin
FCC Chairman Tom Wheeler.

Federal Communications Commission Chairman Tom Wheeler isn’t abandoning his proposal to let ISPs charge Web services for access to Internet “fast lanes.”

But he will ask the public whether Internet service should be reclassified as a common carrier service and whether paid prioritization deals should be banned, The Wall Street Journal reported last night.

Wheeler is pushing for a vote on a Notice of Proposed Rulemaking (NPRM) at the commission's Thursday meeting, but has met resistance from both Democratic and Republican members of the commission.

Read 11 remaining paragraphs | Comments

12 May 14:37

via

firehose

via Osiasjota
#teamcake



via

12 May 14:37

Installing

firehose

via Tadeu

But still, my scheme for creating and saving user config files and data locally to preserve them across reinstalls might be useful for--wait, that's cookies.
12 May 14:32

Former NFL Running Back: Michael Sam Is 'No Bueno' For Kiss On National TV

firehose shared this story from Sports - The Huffington Post.

The paring your tongue into the other persons mouth is a little over board. But people seen that as oh I'm bashing him because he's gay. Who

— Derrick Ward (@derrickward32) May 11, 2014

Cares!!!

— Derrick Ward (@derrickward32) May 11, 2014

But for real though most of u need to read the bible. It'll explain a lot in that book. #knowledge

— Derrick Ward (@derrickward32) May 11, 2014

12 May 14:10

Walk to work (larger)

12 May 12:23

"Remember When Gambit Went Blind?" & More Abandoned Stories

Remember when Gambit was blinded by his own exploding playing cards? Check out that and more examples of creators abandoning stories by earlier writers.
12 May 11:14

Traffic Optimization: Cyclists Should Roll Past Stop Signs, Pause At Red Lights

by Soulskill
firehose

welp

Lasrick writes: "Joseph Stromberg at Vox makes a good case for changing traffic rules for bicyclists so that the 'Idaho stop' is legal. The Idaho stop allows cyclists to treat stop signs as yields and red lights as stop signs, and has created a safer ride for both cyclists and pedestrians. 'Public health researcher Jason Meggs found that after Idaho started allowing bikers to do this in 1982, injuries resulting from bicycle accidents dropped. When he compared recent census data from Boise to Bakersfield and Sacramento, California — relatively similar-sized cities with comparable percentages of bikers, topographies, precipitation patterns, and street layouts — he found that Boise had 30.5 percent fewer accidents per bike commuter than Sacramento and 150 percent fewer than Bakersfield.' Oregon was considering a similar law in 2009, and they made a nice video illustrating the Idaho Stop that is embedded in this article."

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12 May 08:31

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12 May 08:31

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12 May 05:52

First Look: Storium – The Online Storytelling Game

by Tom Hatfield
firehose

So I tooled around with Storium and liked it--it does solve a lot of problems about freeform, play-by-post storytelling games by erecting just enough limitations--but there's some serious flaws that led me to back out of funding it early.

Narrators, who run games, don't have enough control over players. There's no limit on how many times players can post, and narrators can only request changes to a post--they can't prevent or remove posts. This is by design, and I can see narrators abusing this, but it also means there's no control over pacing. Just like any other PbP game, this leads to one or two players who post 10+ times per day taking everything over, or one or two players who never post holding everything back. An initiative order or posting limit is an ideal problem that Storium could fix, and it explicitly will not--the creators seem to be philosophically opposed despite considerable feedback. Hopefully that'll change before launch.

Abusive players can be flagged, but narrators can't remove characters from a game. (Hell, players couldn't even remove themselves from a game until a couple weeks ago.) There's no space for privileged information, which makes setting up intra-party conflict difficult. NPCs are a tremendous hassle--they can only be obstacles to be overcome, making dialogue between players and NPCs messy and difficult.

However, narrators also have too much control over game administration. There's no enforcement of advertised scene pace or party size limits. One game I joined kept adding more and more players, practically resetting the story each time. Another ran a story by fiat so often that nothing the players did mattered. Another ran a supposedly dramatic game but favored a mind-blowingly setting-breaking character, which ran everyone else off. And narrators can delete entire games without warning, which also permanently deletes the players' writing.

The custom authored settings are a big draw, but none are available now, not even the ones to be made by Storium's own creators--and there's no indication of how these published settings will work, what you'll get for them, or how/if you can legally modify all of them. The built-in settings of the beta are bare shells. Considering that they wanted a $40 pledge to get any of them, I couldn't justify it, and there's no indication you'd see any of them before Storium's official release anyway (but you'd get all of them, but nobody wants all of them).

The biggest red flag is there's no ToU or legal document in the beta indicating who owns submitted content. With many of the stretch goal settings using well-established copyrighted IPs, I'm expecting the terms to be on the conservative side; if they are, the backlash is going to be pretty stupendous from the people pitched on this as a fanfic/RP platform.

By Tom Hatfield on May 9th, 2014 at 5:00 pm.

Computers suck at stories. We’ve been trying to create AIs that will make writers redundant for decades and it’s just not happening. Even clever, experimental systems like Storybricks are using sophisticated technology to create stories which amount to “There are bandits on the road.” If you want plot twists more complex than “And then I killed the guy”, you’re going to need a writer.

That’s why I’m interested in Storium, a web based card game inspired by ideas from pen and paper RPGs like Fiasco, FATE and Apocalypse World. It’s a game in which the players collaboratively tell a story and the computer only exists to do the housekeeping and ensure they play by the rules. It’s a game where everyone is an author, not an actor, and you don’t play to win, you play to find out what happens. And if none of this paragraph made any sense to you, then don’t worry, because in order to fully explain what Storium is, I’m going to have to give you a crash course in the last ten years of pen and paper RPGs.

Storium’s creator, Stephen Hood, started playing RPGs back in the 90s and 00s. Back then games like Advanced Dungeons & Dragons (2nd Edition) and G.U.R.P.S strived to create worlds where the rules were like physics, and everything, from dragons to housecats, were simulated by dice. They were the Dwarf Fortresses of their day, only more frustrating because Dwarf Fortress doesn’t force you to check the rulebook every time it makes a calculation. They were messy and poorly balanced, but fun could still be had because a smart Dungeon Master could skip over the fiddly bits and get to what was exciting. “Even the very best videogame can’t replicate that experience because the computer can’t create.” Stephen explains. “There is no game master, dungeon master, whatever you want to call it. There isn’t a person who reacts to what the players and characters do. At the end of the day there are rooms you can’t go into and things you can’t say, and things that simply can’t happen in the story.”

Time moved on and, like most of us, Stephen fell out of touch with his gaming group and struggled to fit playing into his busy life. There are a lot of ways to play RPGs online these days, from simple ‘play by post’ over a forum to sophisticated virtual tabletops like Roll20. But Stephen decided to create his own system, one that fit the way he wanted to play and did all the fiddly bits for him. At the same time he discovered just how much the world of RPGs had changed in his absence.

Pen and paper games were struggling to tell good stories. Complex, simulation heavy rulesets meant that Dungeon Masters were planning their games out well in advance, losing the spontaneous qualities that were their biggest appeal. More games began experimenting with lighter, simpler systems that would drive good fiction. FATE, released in 2003, was one of the earliest, rewarding players for suffering dramatic failure with the chance to be awesome in the future. Fiasco featured an incredibly simple set of rules designed to force players to act out the calamitous black comedy of a Coen Brothers film. Later Apocalypse World, and its fantasy spin off Dungeon World would codify this approach as “Play to find out what happens.” Some people called them ‘storygames’, but whatever the name, the principle was simple: don’t play to win, play to tell a story, and build a system that lets you do it.

Which is exactly what Stephen is trying to do with Storium. When he started it was just an improved version of play by post, with players alternating writing passages, but that proved a little too broad. That’s why under the care of lead game designer Will Hindmarch, it’s become more like a virtual card game. “Storium comes at it not like a gamer but like a writer and like an actor.” Explains Filamena Young, an experienced RPG writer who is now trying her hand at writing a Storium setting. “It embraces the idea that if you have a canvas that is too open and too broad, you can get a very unfocused creation. So it adds elements that guide the story. You set boundaries to suit the themes and vibe of the story you want to tell, and you actually promote a lot of creativity rather than have a bunch of players suffering from choice paralysis.”

Here’s how it works. When you start a game of Storium, you pick a setting. There’s only a handful right now, mostly sci-fi and fantasy (plus the unusual addition of ‘Medical Drama’). Lots more are being funded via Kickstarter, including some by prominent tabletop game designers and a surprising number of novelists. Alternatively you could ignore the pre-written stuff and just create your own setting from scratch. You might even be able to sell it in the future, Stephen has plans for an ‘app store style’ marketplace for settings, with creators keeping the bulk of the profits.

Once you’ve picked a setting, you get a deck of virtual cards. Some have locations, others have characters and challenges, but again you’re free to customise them or write your own. As the game’s creator, you’ve become the ‘narrator’ and it’s your job to set the scene. Every time you play a card, you have to write a passage justifying its inclusion in the story. So when you put down “The dark forbidding walls of Castle Shotgun” you have to tell characters exactly why they happen to be clustered outside such a desolate place. Characters and challenges work in the same way, but they each get a difficulty number that the characters must overcome in order to push forward. That’s where their cards come in.

When you create a character you assign them a strength, a weakness and a subplot. The first two are obvious, the latter is your secret motivation, a signal of the direction you want to pull the story in. When you encounter a challenge or a character that needs to be persuaded, you play these cards and write to explain how it fits into the story. How exactly does your secret desire to “Play the world’s most epic power ballad” figure into the confrontation on the walls of Castle Shotgun? You tell me. (In the comments. Points will be awarded for the best.)

Once the various characters have played enough cards to beat the difficulty the scene pushes onwards. If they played more weaknesses than strengths, they get a weak outcome, while more strengths nets you a strong outcome. The words success and failure are avoided, as lead designer Will Hindmarch explains: “ I’ve seen too many tabletop RPG sessions go off the rails because someone interpreted a bad die roll not as a failure with momentum but as a failure to progress in the game world or narrative. For Storium, we want things to be happening all the time, not failing to happen.” If it’s a weak outcome, the narrator explains how something bad happens to you, if it’s a strong outcome, you get to explain what happens to the narrator.

This is one of the things about Storium that might confuse those who grew up on videogames rather than the tabletop. “Players take on the role of author in addition to the role of the characters they’re writing about.” Will explains. You’re not just controlling a single character’s actions in a simulated world, you can control anything you can write about. So when you play the last card of a ‘strong’ outcome, you win control of the story from the narrator and get to explain exactly how everyone present, and even the environment itself, responds to your hot riffs.

So why would you ever play a weak card? Well that’s the other big departure Storium makes from videogames: a story where the hero succeeds at everything is boring, so you have to let yourself fail sometimes (or you’ll run out of cards). But unlike so many games where you win the fight but lost the cutscene, how and when that happens is entirely up to you. Jason Morningstar, the creator of Fiasco and one of Storium’s setting authors, puts it like this: “The best stories are told on erratic trajectories – highs and lows, victories and defeats – and games like Storium (and tabletop RPGs generally) systematise this very satisfying arc you see in cinema and literature.” Pen and paper RPGs have been trying to do this for the last ten years. Videogames? Not so much.

The result is distinctly literary, which is probably why there’s so many authors and fanfic writers playing. One of them is Stephen Blackmore, author of Dead Things, who’s creating a Storium setting called Redemption City: “This is collaborative storytelling that has some mechanics in place to help keep the story moving rather than to determine specific outcomes. If anything I think it might actually be more accessible to non-gamers than to gamers.“ He explains, “This is very much a writer’s game. The mechanics are so unobtrusive as to sometimes feel almost incidental. Storium lets you play with plot, theme, metaphor, character, voice. What other online game not only allows that but encourages it?”

That’s something Stephen Hood is very enthusiastic about. He talks a lot about trying to attract different audiences to Storium. About 50% of Storium players are female, he estimates: “I’m really proud of that. I think if we’re going to grow the hobby of gaming we need to be welcoming to people who aren’t the traditional dominant market of gaming.” It is, apparently, a great way to get around writers block: “Games can help people be creative, because they set a context that is non-judgemental” says Stephen. “It’s just about having fun.”

I’m terrifically excited about Storium, and not because it’s just given me the excuse to write about my favourite pen and paper RPG games on a PC gaming website for 1,500 words. There are smart ideas coming out of this medium, and the idea of finally seeing them cross over onto my PC is fantastic. I want to see game designers start paying attention to storygames, because I have absolutely no idea what they’ll come up with when they do.

That’s the point. You have to play to find out what happens.

Storium’s Kickstarter campaign has ended, after raising ten times its asking amount. You’ll be able to buy the game’s beta via the official site in just a few days.

12 May 05:52

Bundy Supporters Organize Illegal ATV Ride Through Protected Native ... - Opposing Views

firehose

"Cliven Bundy supporters organized a protest of 50 activists who rode their ATVs through protected Native American land on Saturday to protest federal protection of ancient historic sites throughout the American West"


Opposing Views

Bundy Supporters Organize Illegal ATV Ride Through Protected Native ...
Opposing Views
Cliven Bundy supporters organized a protest of 50 activists who rode their ATVs through protected Native American land on Saturday to protest federal protection of ancient historic sites throughout the American West. Activists road into Recapture Canyon, ...

and more »
12 May 05:52

The Solutions To All Our Problems May Be Buried In Unread PDFs

firehose

hi Russian Sledges

What if someone had already figured out the answers to the world's most pressing policy problems, but those solutions were buried deep in a PDF, somewhere nobody will ever read them?
12 May 05:49

What Jimmy Iovine could do to help and hurt Apple in music - Quartz


Fox News

What Jimmy Iovine could do to help and hurt Apple in music
Quartz
On the hit 2012 album “The Heist,” by the Seattle hip-hop outfit Mackelmore & Ryan Lewis, the track titled “Jimmy Iovine” rails against the music business, accusing record labels of exploiting artists. “We'll give you a hundred thousand dollars,” the lyrics go.
Apple Wants To Improve The Design Quality On Future Beats HeadphonesAppAdvice
Apple Takes Aim at Beats Electronics for Streaming & WearablesEE Times
Apple To Offer Senior Positions To Beats' Lovine, Dr. Dre [REPORT]ValueWalk
Billboard
all 277 news articles »
12 May 05:48

Why Disney Can't Give Us High-Def Star Wars Where Han Shoots First

by Soulskill
firehose

"It turns out 20th Century Fox still owns distribution rights to the Star Wars films. Because of complex and irritating legal reasons, Disney was not able to acquire those as well. Thus, Disney will have to get Fox's approval and probably cut Fox in for some of the profits, if they were to re-release the series."

An anonymous reader writes "Lost amid the disappointment of the Star Wars prequels were the unfortunate edits George Lucas has made to the original trilogy when he re-released them. Lee Hutchinson points out a few of the worst: 'In Return of the Jedi, Jabba's palace gains an asinine CGI-filled song-and-dance interlude. Dialogue is butchered in Empire Strikes Back. And in the first movie, perhaps most famously, Han no longer shoots first.' Lucas flat-out refused to spend time and money remastering the original versions of the movies. But now Disney is in control of the franchise (and the business case for releasing different versions of the same films has been proven). So there's hope, right? According to Hutchinson: maybe, but not for a while. While technological advances have reduced the price tag for such an endeavour, lawyers will keep it expensive. It turns out 20th Century Fox still owns distribution rights to the Star Wars films. Because of complex and irritating legal reasons, Disney was not able to acquire those as well. Thus, Disney will have to get Fox's approval and probably cut Fox in for some of the profits, if they were to re-release the series."

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12 May 05:47

What if Apple bought Beats not for headphones, but wearables?

by Sean Hollister
firehose

'My hunch is that if Apple is buying Beats, it’s because Apple is ready to announce the iWatch. It just needs Dr. Dre and Jimmy Iovine to wear one.'

Nobody knows why Apple is buying Beats, but many are taking a guess. Business reporters and financial analysts are keen to tell you about all the known pieces of Beats that kind of, sort of, probably add up to a good reason to buy a company. But what if we’re all missing the point? What if Apple isn’t buying Beats for a known quantity, but for a product that hasn’t been announced?

Imagine if tomorrow, Apple announced a smartwatch. Imagine how Beats could help.


Apple’s modus operandi has always been to acquire firms that help it build things. Do you remember SoundJam MP? P.A. Semi? How about C3 Technologies? Probably not, because Apple ground their bones to make its bread. Apple baked their technology and talent into iTunes, the Apple iPhone’s processor, and Apple Maps, respectively. At the time, their ideas were key to a direction Apple wanted to pursue, but their brands were relatively worthless.

Beats is all about the brand

Yet Beats is all about the brand, as headphone enthusiasts and streaming audio fans will gladly tell you. With its copious engineering resources, Apple could build better headphones itself. And while Apple might indeed want to pursue a streaming music service to compete with Spotify, there’s no indication yet that Beats Music might be able to help do so. As my colleague points out, the service appears to have acquired fewer than 200,000 followers so far, compared to Spotify’s millions, and Apple wouldn’t be able to transfer Beats’ music deals to a streaming service of its own.

So what could Apple do with that brand? What everyone seems to be forgetting is that Beats is a fashion company which sells technology that you wear.

Promo_for__specs_and_the_city__-_the_simpsons_-_animation_on_fox-1

No matter how obvious it might be that wearable computing is the future, and how much brand value Google has, Google Glass was a fashion disaster when the $1,500 prototype went on sale last year. Getting its own spread in Vogue didn’t stem the concern that wearers looked ridiculously geeky and potentially creepy while wearing them around. Glass has also recently become an occasional symbol of economic inequality, something Apple surely wouldn’t want for a new wearable device of its own.

Meanwhile, Beats has spent its entire existence selling expensive, fashionable wearables, ones that are accepted as status symbols without a second thought. Celebrities wear them, and people want them. In Piper Jaffray’s latest "Taking Stock with Teens" survey, 46 percent of teens said Beats was the headphone brand they’d like to purchase next. Only 17 percent said they might like a $350 Apple iWatch.

Iovine's marketing muscle is undeniable

Under the shrewd eye of music mogul Jimmy Iovine, Beats has demonstrated a remarkable knack for being in the right place at the right time with celebrity deals while the entire world was watching. In 2008, Iovine turned a personal connection with LeBron James and his manager Mav Carter into international publicity when James distributed them to every member of the men’s basketball team at the 2008 Olympic Games in Beijing. Just this January, Beats managed to inject its brand into a real-life controversy surrounding football star Richard Sherman, garnering priceless attention. One increasingly popular theory is that Apple is entirely after Iovine’s dealmaking prowess: both he and Dr. Dre will reportedly become Apple executives after all is said and done.

560-apple-ipod-people

Apple doesn't need to buy cool, but cool isn't enough

Some have also speculated that Apple is simply buying Beats to replenish its "cool factor." That might be partially true. Apple products have gotten a little boring, allowing rivals like Samsung to become increasingly popular. It’s easy to look back to when the iPod was dominant, white earbuds everywhere, and say that Apple is trying to recapture that market. But Apple doesn’t need to buy cool, because Apple’s brand isn’t weak. In fact, it’s at the very top of Interbrand’s Best Global Brands list for 2013, with brand value ahead of Google, Coca-Cola, IBM, and Microsoft. White earbuds are also quite alive and well. Walking the downtown streets of San Francisco and the Caltrain commuter rail, I saw one, two, three, four, eight sets of Beats in all. But I also saw 84 sets of Apple earbuds.

Still, you have to remember that consumers didn’t buy those 84 pairs of Apple earbuds: most came free with the purchase of an iPhone or iPod, and many of those iPhones were free on contract or at least an expected biannual purchase. Just because Apple has products in the market now doesn’t mean it can convince people to buy new ones for a premium. That’s where Beats comes in.

Beats-james-560

What Apple needs to make a wearable product successful isn’t just superb technology, or fantastic manufacturing and distribution. The company’s core strengths aren’t enough. It would need the iWatch to be seen as a fashionable luxury product, one worn by influencers. Beats has those in spades. The streaming music deals may not transfer, but Apple could retain the celebrity cachet.

While Beats may not be as universally popular as Apple itself, it could do what one of the world’s most profitable companies might not risk on its own: convince people that a potentially controversial, optional piece of technology is worth spending top dollar to purchase. $3.2 billion may be a small sum when you consider the price of failure. My hunch is that if Apple is buying Beats, it’s because Apple is ready to announce the iWatch. It just needs Dr. Dre and Jimmy Iovine to wear one.

Then, Apple would be doing something totally in character, something not surprising at all: buying the last key piece it needs for a technology that could change the world.

12 May 05:39

How a middle school teacher started rapping about classic video games

by Dante D'Orazio
firehose

Mega Ran beat

Chiptune and hip hop make unlikely bedfellows, but for middle-school-teacher-turned-rapper Mega Ran, the pair were a perfect match. Mega Ran (aka Random) samples theme songs from video game classics like Mega Man, Castlevania, and Final Fantasy 7 and writes his own verses inspired by the characters and stories in them. Like old school MCs, Mega Ran says he sticks to real experiences: "Normally I don’t do songs unless I’ve played the game. I try to keep things authentic as possible." The results are eclectic but smooth, and if you can pick up the lyrics, some of the verses are worth a chuckle. Mega Ran has gone pro since his early days of illicitly sampling game soundtracks, and Vice's music blog, Noisey, has the full story on what he's been up to.