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19 Aug 11:31

A Softer World: 1138

31 Mar 16:16

Snickers Mocks the Idea that Men Can Respect Women

by Lisa Wade, PhD

2This is one of the most demoralizing ads I’ve seen in a long time. It’s an Australian ad for Snickers in which construction workers on a busy city street yell pro-feminist comments at women, like “I’d like to show you the respect you deserve” and “You want to hear a filthy word? Gender bias” and “You know what I’d like to see? A society in which the objectification of women makes way for gender neutral interaction free from assumptions and expectations.”

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The construction workers are actors, but the women on the street are (or appear to be) real and their reactions authentic. The first thing women do is get uncomfortable, revealing how a lifetime of experience makes them cringe at the prospect of a man yelling at them.  But, as women realize what’s going on, they’re obviously delighted.  They love the idea of getting support and respect instead of harassment from strange men.

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This last woman actually places her hand on her heart and mouths “thank you” to the guys.

And then the commercial ends and it’s all yanked back in the most disgusting way. It ends by claiming that pro-feminist men are clearly unnatural. Men don’t respect women — at least, not this kind of man — they’re just so hungry they can’t think straight.

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The twist ending is a genuine “fuck you” to the actual women who happened to walk by and become a part of the commercial.  I wonder, when the producers approached them to get their permission to be used on film, did they tell them how the commercial would end? I suspect not. And, if not, I bet seeing the commercial would feel like a betrayal. These women were (likely) given the impression that it was about respecting women, but instead it was about making fun of the idea that women deserve respect.

What a dick move, Snickers. I hope you’re happy with your misogynist consumer base, because I don’t think I can ever buy a Snickers bar again.  What else does your parent company sell? I’ll make a note.

A petition has been started to register objections to the commercial. Thanks to sociologist and pro-feminist Michael Kimmel for sending in the ad.  Cross-posted at SoUnequal.

Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.

(View original at http://thesocietypages.org/socimages)

15 Feb 18:32

I love BUGS.

by busymockingbird

Yes, I love bugs.  Insects.  Beetles.  Whatever.

Well, mainly, I really love the IDEA of bugs, and I love LOOKING at bugs.  (It’s a whole other story when they’re actually touching me.)  I don’t like squished bugs, but sometimes if they’re all dried up and pretty, I love looking at dead bugs.  I have a few I’ve collected here and there, that I’ve hung up on the walls of our house for the past ten or so years.  By “collected,” I don’t mean I’ve gone out & hunted them down myself–I mean that I either found them, bought them, or was given them by friends.

One day, while helping our daughter get ready for bedtime, my eyes tripped over a rhino beetle we had hanging in our bathroom.  It had been there for YEARS (in different houses, but in roughly the same spot), so long that it just sort of blended into the scenery of everyday life, overlooked.  But this time, a strange and very intense thought occurred to me, and it did so with a very loud voice:  “I wonder if I could paint on its wings?”

Then I wondered, if beetles could customize their wings with painted “tattoos,” what would they get?  Beetles often fight, so maybe they would be aggressive battle scenes with intimidating imagery.  But not the typically intimidating human skulls, since beetles lack an internal skeleton and therefore it wouldn’t mean the same to them.  Perhaps instead of a skull and crossbones, they’d have two sticks and some decayed leaves around them?   Maybe a Japanese fighting beetle would have ornate scenes of fighting beetles emblazoned on their backs, or a fear-inspiring giant sole of a boot, since their main natural predator might be our own feet trampling down on them.  Maybe there would be peaceful, hippie-tattooed beetles.  Or images of their larvae with birth dates.  Or a portrait of  “mom.” And what on earth would a DUNG beetle get?

Yes, these are the kind of thoughts that sometimes go through my head while staring at the shell of a beetle and getting our daughter ready for bed.

So, like most ideas I have, once they’re in my head, they won’t go away until I do it.  So I did.  At my husband’s suggestion, I drew a preliminary sketch.  I don’t always like to do this–I often like to just wing it (haha, see what I did there?).  But this time (like most times) he was right.

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Apparently, this beetle had been sprayed with a kind of varnish (because I bought it at a store and of COURSE they sprayed it to preserve it), so it was a little like painting on plastic.  I used acrylic paints, and took my time going over and over and over it, layer after layer, since the paint had a habit of beading up.

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But with each new layer, the image started coming together, and the basic layout was falling into place.

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Thankfully, the wing shells were pretty sturdy, and although they had the slightest give, they didn’t really move much.  Since I am impatient, I tried using thicker blobs of paint to cut back on the amount of layers I’d need to repaint, but I still needed to go over and over it again and again to bet the basic underpainting.  Once that was dry, I could go back and add the little details and shading and fine-tune the whole thing.

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And here it is:  the final beetle!  I really REALLY wanted to put a skull on his head, but that didn’t make sense, so I put a tiny leaf that ended up looking a bit like a snowflake from a distance.  Still, I like the little “skeleton beetle skull with crossed sticks” (instead of a skull & crossbones) on the inside of his back.  And instead of “bad to the bone…”  Well, you know.  Because beetles don’t have bones, right?

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So I had SO much fun with that, that I immediately looked around the house for more insects I could vandalize.  Some of my nicer ones are contained completely inside wooden frames and sealed plexiglass, which makes breaking into them nearly impossible (probably for the best), but I was able to accost one of my dragonflies.

So what would a dragonfly get?  There are so many different styles of tattoos!  This one is a tribal-style dragon on dragonfly wings…

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Those wings were hard to paint, by the way.  I was hoping for more detail, but this guy died about 14 years ago, and is really fragile.  Plus, dragonfly wings, with all those little cells, are almost like tiny little tissue-thin accordions.  Keeping a straight line was pretty difficult.

And the last one was this brittle old moth.  (The light one, not the dark one who just happens to be glued next to him.)  I gave this guy old-school flames, because of the ol’ “like a moth to the flame” standard, and because moths love light, right?  So he’d probably tattoo some daring flames on his wings to show off his bravery at dancing close to danger.  Or something.    Anyway, they didn’t turn out as detailed as I had envisioned either, because moth wings are fuzzy, and it’s like painting on a tiny little carpet.8

So there are my painted insects.  I immediately went on Amazon and ordered a few more beetles to paint on, but apparently I didn’t notice they’re shipping from THAILAND and will be here in like three years.  Or two months.  Either way:  a long, long time.

In the meantime, I’d love to hear your ideas:  with all the different styles and influences, what do you think different types of insects would get if they could customize their wings?

05 Dec 18:07

A Softer World

26 Nov 20:08

Doing Gender with Wallets and Purses

by Tristan Bridges PhD

I once heard a transgender woman give a talk about the process of socially transitioning to being recognized as a woman. She discussed various decisions she made in taking some final critical steps toward the social identity of woman.  She talked at length about her hair. She asked, “What kind of woman am I and how is my haircut going to indicate that?”  She talked about being preoccupied with her hair for a long time as she attempted to figure out a cut and style that “felt right.” But what struck me the most was her discussion of carrying a purse.

She said that getting used to carrying a purse everywhere was one of the more challenging elements of the transition.  If asked what I thought would be a significant everyday challenge if I were a woman, I don’t think purse would have been high on my list.  But, it was high on hers.  She discussed remembering to bring it, how to carry it, norms surrounding purse protection in public, but also more intimate details like: what belongs in a purse?

Purses and wallets are gendered spaces.  There’s nothing inherent in men’s and women’s constitutions that naturally recommends carrying money and belongings in different containers.  Like the use of urinals in men’s restrooms, wallets and purses are a way of producing understandings of gender difference rather than as a natural consequence of differences.

I got the idea for this post after reading Christena Nippert-Eng’s book, Islands of Privacy — a sociological study of privacy in everyday life.  One chapter deals specifically with wallets and purses.  In it, Nippert-Eng discusses one way she interviewed her participants about privacy.  She used participants’ wallets and purses as a means of getting them to think more critically about privacy.  Participants were asked to empty the contents of their wallets and purses and to form two piles with the contents: “more private” and “more public.”  As they sifted through the contents of their wallets and purses, they talked about why they carried what they carried as well as how and why they thought about it as public or private.

After collecting responses, she documented all of the contents and created categories and distinctions between objects based on how people thought about them as public or private.  One question that was clearly related to privacy was whether the objects were personally meaningful to the participant.  Invariably, objects defined as more personally meaningful were also considered more private.

Another question that routinely arose as participants made sense of the objects they carry around everyday was how damaging it might be for participants if a specific object was taken.  Based on this findings, she creates a useful table delineating participants concerns surrounding and understandings of the objects they carry with them (see left).

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Just for clarification, there’s sort of a sliding scale of privacy going from most to least private as one proceeds from the bottom left cell to the top right cell.  Thus, items classified by participants in the lower left cell (1) are the most private objects.  Here, participants identified things like prescription medications, letters from friends, and a variety of personally meaningful objects that were thought of as completely private and carried only for the self.

Other items were still considered private, but “less private” than objects in cell 1 because they were shared selectively.  Consider cell 2.  While credit cards, bank cards, memberships, credit cards and money were all classified as “private,” individual’s also thought of them as “more public” than object in cell 1 because they were required to share these objects with institutions throughout their lives.

Similarly, some objects were thought of as “private,” but were also carried to share with certain others, such as photographs of children (cell 4).  Finally, items classified in the top right cell (3) are the most public objects in wallets and purses—carried for the self and, potentially, “anyone” else.  Items here include things like tissues, lip balm, money classified as “extra,” gum, breath mints, etc.

Objects from most of the cells exist in both wallets and purses, but not all of them.  The contents of cell 3 (containing the “most public” objects in wallets and purses) are inequitably distributed between wallets and purses.  As Nippert-Eng writes, “This is the one category of objects that is overwhelmingly absent for participants who carry only wallets, yet universally present for those who carry purses” (here: 130).  She also found that some of her participants only carried objects all fitting the same cell in the above table.  These participants — universally “wallet carriers” in her sample — carry only objects necessary for institutional transactions (cell 2).

This is, I believe, a wonderful analysis of one of the more subtle ways in which gender is accomplished in daily life. Certain objects are simply more likely to be carried in purses.  Interestingly, this class of “feminine” objects are also objects that play a critical role in social interactions.  Indeed, many of us are able to travel without these objects because we can “count on” purse-carriers as having them.  Things like packs of gum, tissues, breath mints and more might seem like inconsequential objects.  But, they play a crucial role in social interactions, and many of us count on purse-carriers to provide us with these objects when we are “in need.”  It’s an aspect of care work by which some (those carrying purses) care for others (those without purses).  And if they’re any good at it, the caring goes virtually unacknowledged, though potentially highly acknowledged when these objects are absent in purses.  Children routinely ask their mothers for objects they presume they’ll be carrying in their purses.  Indeed, these objects may be carried in anticipation of such requests.  It’s a small aspect of doing gender, but a significant element of social interactions and life.

When I was learning about interviewing and ethnography, I was told to always carry a pack of gum, a pack of cigarettes (something “lite”), and a lighter.  My professor told me, “It opens people up.  It’s a small gesture that comforts people–puts them at ease.”  These are the ways you might want people to feel if you’re asking them to “open up” for you.  I still remember my first foray into “the field.”  I bought my gum and cigarettes (objects I don’t typically carry) and the first thought I had was, “Where the heck am I going to keep these things?”  What I didn’t realize at the time was that I was asking an intensely gendered question.

Tristan Bridges is a sociologist of gender and sexuality at the College at Brockport (SUNY).  Dr. Bridges blogs about some of this research and more at Inequality by (Interior) Design.  You can follow him on twitter @tristanbphd.

(View original at http://thesocietypages.org/socimages)

21 Aug 20:27

A Softer World

21 Jun 18:59

Prometheus

'I'm here to return what Prometheus stole.' would be a good thing to say if you were a fighter pilot in a Michael Bay movie where for some reason the world's militaries had to team up to defeat every god from human mythology, and you'd just broken through the perimeter and gotten a missile lock on Mount Olympus.