20 Dec 17:43
by By Kristen V. Brown
The 7-year-old San Francisco company has filed nearly three dozen proceedings with the U.S. Patent and Trademark Office to block other tech companies from using the word “zen.”
The tech world is known for its bizarre naming trends — as affordable URLs and untrademarked names have dwindled in supply, dropped vowels (Tumblr), odd suffixes (Storify) and bizarre compound words (Pinterest) have proliferated.
“It’s just a beautiful, small word,” said David Placek, founder of the naming company Lexicon Branding.
Joshua Reeves, the CEO of ZenPayroll, said that the company was looking for a name that communicated the company’s goals of making payroll a simple, “peaceful” process for small businesses, rather than the headache it more often is.
“Our philosophy was to be elegant and bring peace of mind to customer support in an enlightened way,” he wrote.
Longtime NBA coach and executive Phil Jackson is often referred to by his nickname, the “Zen Master.”
Nancy Friedman, a branding consultant who chronicles zen company names on Pinterest, pointed out that business jargon is filled with religious language, like the word “brand evangelist.”
There are presently 724 live trademarks containing the word “zen” registered with the U.S. Patent and Trademark Office.
For Zendesk, ideas associated with zen are now deeply ingrained in the company’s culture and branding.
The company mascot is a laughing Buddha, dubbed “The Mentor,” who wears a telephone headset.
In its old Market Street headquarters, Asian-inspired green lotus leaves hung over employees’ desks.
Zendesk claims that it only seeks to obstruct other companies from adding zen to their name when it could “create a genuine likelihood of confusion with our well-known brand.”
Mark Lemley, a trademark expert at Stanford Law School, said that as a business-to-business company, Zendesk could have a hard time proving its customers might genuinely accidentally purchase ZenPayroll’s software for payroll instead of its own customer service software.
In some cases, the companies Zendesk has sought to block have just given up, like the startup Zenbillings, which renamed itself Simplero because it lacked funding to pay trademark attorneys to plead its case.
19 Dec 16:29
by Adam Epstein, Quartz
The National Film Preservation Board selected the Coen brothers’ film for preservation.
18 Dec 02:39
by Conor Berry | cberry@repub.com
"I thought I was being very positive," said Williams, clarifying his "Jesus is the reason for the season" remark at a Hanukkah event in downtown Springfield.
17 Dec 21:38
by russiansledges
A 3-year-old likes the sound of someone's name
17 Dec 16:33
by Rachael Perkins Arenstein
Senior conservation scientist Narayan Khandekar demonstrates how a perfectly aligned compensation image is projected onto Rothko’s faded murals to restore them to their original colors. Artwork: © 2014 Kate Rothko Prizel and Christopher Rothko / Artists Rights Society (ARS), New York. Peter Vanderwarker, © President and Fellows of Harvard College
This headline certainly grabbed my attention. Read the account of Narayan Khandekar, Senior Conservation Scientist at Harvard University, who worked on the restoration of Harvard’s Rothko murals using lighting to recreate the original appearance. His description of the project in The Conversation, December 16, 2014 seems like it could be part of a future wave of non-invasive “treatment”. But does it count as treatment?
Learn more from the WGBH TV segment that covered the project:
http://www.wgbh.org/programs/Open-Studio-With-Jared-Bowen-2162/episodes/A-Conversation-with-Keith-Lockhart-57976
16 Dec 17:27
by russiansledges
So you've already heard how many millions of volumes Harvard boasts. But did you know the University has 97 libraries? Only if you are extraordinarily myopic will you spend all your studying time in Lamont. Harvard libraries can be some of the most relaxing and stimulating preserves in Cambridge-you just have to know where to look.
Widener is the granddaddy of the system. Like Bloomingdale's, it sports a lot of everything, but finding it takes the perseverance of-well-a scholar. The ten floors of dark and musty stacks are reminiscent of catacombs, but at the same time the crumbling tomes inspire a rather stately awe. The basement floors are always cool, and despite rumors to the contrary, there are no ghosts of moth-eaten professors still trying to find their way out.