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15 Feb 12:11

Socorro, não consigo mais ler livros.

by Wagner Brenner

Não consigo mais ler livros.
Não que eu não queira. Simplesmente não consigo.

Sou um leitor, desde que me entendo por gente.

Sempre li muito. E continuo lendo.

Mas de uns anos para cá, me alimentar compulsivamente através da internet tem causado em mim um efeito colateral que ainda não consigo explicar muito bem.

Só sei que agora, toda vez que pego um livro nas mãos, não consigo ler, canso rápido. Se o texto não “embala” logo, preciso de muito esforço para continuar com a leitura.

E não é só com o livro de papel. A mesma coisa acontece com o livro digital. Não tem nada a ver com essa comparação tão debatida.

Tem a ver com o tamanho do texto.

Essa situção tem me deixado agustiado.

Será que desaprendi a ler? Será que fiquei preguiçoso?

Será que agora só consigo ler coisas curtinhas e, de preferência, com uns links?

Acho que não.

Na verdade, nunca li tanto como agora. Passo o dia inteiro lendo. Mais leio cacos, fragmentos.

Sim, o efeito é conhecido e foi previsto anos atrás.

Sai o disco, entra a música.
Sai o filme, entra a série.
Sai a série, entra o curta do Youtube.
Sai a mesa de bar, entra o Facebook.
Sai o livro, entra o post, o artigo.

Tudo o que era consumido em pacote-família, em tabletão, agora é consumido em formato M&M’s.

A gente já sabia que isso acontecer, faz tempo. Mas o que eu ainda não tinha sentido na pele é que esse fenômeno do snack culture iria me TIRAR algo e me IMPEDIR de ler textos longos. Porque uma coisa é você perceber que existe uma nova maneira de ler (circular e não linear) e passar a usá-la.

Outra coisa é você perder sua capacidade de concentração.

Eu queria adicionar o jeito novo, mas não queria perder o jeito velho.

A internet causou em mim (e talvez em você) um déficit de atenção, um transtorno que consta da classificação interncional de doenças e que requer acompanhamento médico (não que eu tenha procurado um, pelo menos por enquanto).

Já tentei de tudo, busquei aquelas ficções bacanas, cheias de escapismo, com viagens para lugares distantes, coisas que eu devorava durante a adolescência…mas 10 minutos depois o que escapa é minha atenção mesmo.

Fico voltando para o começo do parágrafo, sabe? Nem a biografia do Steve Jobs eu consegui terminar.

Fico repetindo para o autor “vai, já entendi, conta logo, pára de enrolar”.

Esse é outro sintoma: fiquei mais factual e perco fácil a paciência com aquela fase de contextualização e envolvimento com os personagens.

Meu kindle tem, neste exato momento, a ridícula marca de 18 livros iniciados.

Estou fazendo com eles a mesma coisa que faço com as músicas no meu iPhone, que fatalmente acabam tomando uma “skipada” depois de alguns segundos (tirando as do Zappa, que felizmente ainda ouço cada nota com prazer até o fim). Pô, eu ouvia aqueles álbuns inteiros do Pink Floyd… agora isso seria inimaginável.

Sei que isso tudo soa como algo ruim, mas nem isso eu tenho certeza.

A civilização humana já passou por isso muito antes da internet, por exemplo quando passamos da comunicação exclusivamente oral e acrescentamos a escrita. Colocar conteúdo por escrito livrou nossa memória e permitiu textos bem mais longos e precisos. Agora estamos de volta aos conteúdos curtos, mas ainda mais precisos. E, se um dia desenvolvermos a telepatia, certamente as palavras vão nos parecer ineficientes demais. Formas diferentes de trocar conteúdos, histórias.

Enfim, um post pouco conclusivo, mais desabafo mesmo, para ver se tem mais gente nesse barco.

Estou assustado por não conseguir mais ler um livro inteiro.




08 Oct 00:16

moviegalaxies: Análise Estrutural de Redes Sociais de Filmes

by Tarcízio Silva

O fabulosíssimo projeto de pesquisa de Jermain Kaminski e Michael Schober é resumido no artigo Social Networks in Movies. Segue o abstract:

Although humanities and cultural studies have a long tradition in formalistic interpretations of works of art and literature (e. g. Wellek and Warren, 1956), only few writers have understood these works as networks of characters that (inter)act with each other. This paper expands this stream of thought by extracting, visualizing and analyzing the evolution of the characters’ interaction networks in about 797 movies from 1915 to 2011 and teasers a collobarative online solution of the technique, which is crowdsourcing the further development. There are only a very few examples of research where the social network of movies has ever been analyzed. These studies mostly had a low scale (n=1) and were not automated with machine learning algorithms (e.g. Hillman, 2011; Park et al., 2011; Ding and Yilmaz, 2010). Looking at the amount of analyzed movies and technique, this paper is a new approach.

Além de apresentar esta interessante perspectiva na interpretação de obras artísticas, os autores lançaram o site moviegalaxies, que apresenta as redes sociais de personagens de filmes. As quase 800 redes podem ser visualizadas de forma interativa, com os agrupamentos, métricas de grau, intermediaridade e cluster. Abaixo alguns exemplos de redes: Magnolia (diversos grupos, resultado das diversas linhas narrativas), Solaris (rede pequena e densa do sci fi claustrofóbico, que se passa em uma nave espacial), e Fight Club (rede altamente centralizada em Jack, protagonista narrador em primeira pessoa).

Magnolia

Solaris

 

Fight Club

06 Oct 23:42

They are CUTE

Mariana Oliveira

OMG

são como corgis, só que gatos!

Submitted by: nightfury27
Posted at: 2012-10-05 03:29:33
See full post and comment: http://9gag.com/gag/5529754


06 Oct 23:36

thanks, but no.



thanks, but no.

04 Oct 07:17

Pokemon, Tim Burton style

by Rafa M Rocha

O ilustrador Hat Boy resolveu recriar os ‘monstros de bolso’ o traço do Tim Burton. De tão bom, o passatempo virou um projeto cuja meta é recriar todos os 151 bichinhos.

Ilustrator Hat Boy decided to recreate all the ‘pocket monsters’ as if they were Tim Burton characters. What started as a hobby was so successful that he plans to keep the project going and draw all of the 151 little creatures.

1a geração // 1st generation

 

04 Oct 01:53

Newsworthy

The Future of the Internet: the superhighway is about to change forever, (http://tiny.cc/oxbyfw)

My Favorite Hour: how the “Happy Hour” has just been patented, (http://tiny.cc/h0byfw)

Avoid Emotion? Neuropsychologist explains how we’re at the mercy of ‘Reptilian Reactivity’, (http://tiny.cc/yljyfw)

Mobile Marketing: how $5.3Bn in ads breaks down across 6B mobile devices, (http://tiny.cc/uqjyfw)

No More Grande: are we witnessing the death of the Big-Box Store? (http://tiny.cc/dwjyfw

04 Oct 01:49

QUERIA escrever um livro de crônicas pessoais, sem pensar o...

by feguima


QUERIA escrever um livro de crônicas pessoais, sem pensar o tempo todo que estou over expondo minha vida.

03 Oct 20:55

Making the Most of In-Person Blogger Events

by Stephanie Schwab

This past August was the 8th annual BlogHer conference, the grandmommy of blogger events, in New York City. As the owner of a digital marketing agency, I’m usually in attendance at these events as someone who works with (and therefore wants to meet and schmooze with) bloggers. This time I was also kind of a blogger/influencer in my own right, having started the Digital Family Summit this year. It was very interesting to see this conference, and think about other conferences, from the blogger’s perspective.

Brands can spend tens of thousands, if not hundreds of thousands, of dollars sponsoring BlogHer (and only slightly less for other events including Mom 2.0 Summit, Type A Parent, New Media Expo, and yes, my own Digital Family Summit conference). What they should hope to accomplish is strong relationship-building with the right influencers for their brands. What most of them seem to do, particularly at the larger conferences, is hand out swag and shake a lot of hands while collecting business cards that they later seem to ignore.

Here are four things that brands and agencies should consider in order to mount a successful blogger conference sponsorship or blogger event.

Have Appropriate Booth Staffing

It’s perfectly fine to staff your booth with PR people or other agency reps, but c’mon, people – they have to be able to talk about your brand. Intelligently. So many booths at BlogHer were staffed by people who could barely talk about their product, let alone explain how the company works with bloggers and what they hope to get from blogger relationships. Some booths even had “booth babes” (hired extras) – all with the same vapid stare as the ones with the tight t-shirts at the auto show, minus the tight t-shirts (thank goodness). It’s better to be slightly understaffed than have unqualified staffers who will really turn bloggers off.

Bring Your Brightest Personalities

The booths which stood out most for me at BlogHer this year were not the flashiest, biggest ones, but the tiny little ones which featured startups. BlogHer did a great job in creating more financially-accessible opportunities for small companies to exhibit, and a number of them did, often with their CEOs or founders in attendance. I had a great conversation with Aihui Ong, the founder of Love With Food, an early-stage startup who (smartly) created a promotion around the conference with a well-known food blogger, Stephanie Quilao to help get the word out about their service. And the Creative Director at Britely was delightful, funny, and completely in tune with what his brand was doing with bloggers. Conferences are the place for your most outgoing, articulate people, ideally those with a true connection to the brand.

Plan For In-Person Engagement

Think beyond the swag: what do you want to do with bloggers at your booth or event? The most creative presences I’ve seen at blogger conferences are interactive: they give bloggers something to create or take part in, right there in their booth. One of my favorite, and one of the most readily memorable, brand activations was the Oscar Mayer Good Mood Mission video booth at Mom 2.0 Summit 2010. Beyond their fancy-fancy video booth (below), it was a simple setup: ask bloggers to record a video talking about your “good mood moment.” The brand posted those videos to their Facebook site and suggested that bloggers also post them to their blog or Facebook, and for every video recorded they donated a pound of food to Feeding America. It was a slam-dunk: bloggers are often willing to join good causes, and they got bonus content for their website in the bargain. It’s not always practical to have a huge setup but at minimum, think of interesting activities which can help capture bloggers’ contact info (better than collecting a pile of business cards) and give something back to the bloggers.

Oscar Mayer at Mom 2.0 Summit

Plan for Effective Follow-Up

Given that I was at BlogHer primarily as a blogger this time, I was absolutely shocked at the lack of follow-up from brands after the conference. At most conferences, I give out 50+ cards to brands, and I typically get three emails post-conference from them. This conference was no different. Follow-up is essential to a successful conference presence, and not planning for it in advance means that it will not happen in a timely manner. Follow-up need not be complicated; just make sure all the cards and info you’ve collected gets inputted into some kind of CRM system immediately after the conference (even better if you do it daily throughout the event), and send a quick thank-you to everyone after the event. Follow-up doesn’t need to include an “ask” from the blogger – a “nice to meet you, please keep in touch” kind of email is ideal. And it can’t hurt to follow them and tweet out a “nice to meet you” too!

It seems so simple and obvious to me that doing it right, vs. doing it halfway, is the way for brands to go with blogger events and conferences. With more and more blogger conferences to consider every year, it’s tempting to schedule a bunch and hope for the best. But turning off bloggers is far worse than not getting a chance to them in person, so find ways to make your presence exceptional and you’ll reap the relationship rewards.

 

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