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Heineken Wanted Beer Bottles To Be Bricks For People In Need
Beer and soda companies are doing bottle redesigns left and right lately, and like so many things these overhauls seem to be motivated by brand appeal aka money. But you kind of can't blame manufacturers for wanting to, you know, sell more of their product or whatever. Free market! Anyway. It wasn't always like this. For about a minute in the 1960s Heineken tried to continue making money while doing good at the same time. And it was a great idea.
The Heineken World Bottle (WOBO) was dreamed up by then-CEO "Freddy" Heineken, who decided that trash wouldn't end up on beaches (he was in the southern Caribbean at the time) if it could be repurposed as building materials in houses. He realized that if Heineken bottles could be reused as bricks they might actually make a difference for affordable housing.
The architect John Habraken went on to design a bottle that would actually be a reasonably safe brick alternative. The WOBOs could stack horizontally because the bottoms had an indentation that fitted with the necks of the other bottles and the sides had patterns of bumps that interlocked as well.
The bottles weren't perfect but in Heineken's test run of 100,000 (the amount needed to build about 10 small houses) they did the job. The bottles were never mass-produced, though. As Mark Wilson points out on Co.Design:
I can’t help but wonder if the WOBO was simply a product ahead of its time . . . We’ve grown to expect corporate social responsibility, and as consumers, we’ll go out of our way to subsidize it.
It could be kind of great to have a house made of beer bottles. Especially for people who really just need any house at all. Okay crowdfunders, deploy! [Co.Design]
Image Credit: The New Institute, Flickr
Oculus Rift co-founder struck and killed by speeding car
Oculus Rift co-founder Andrew Scott Reisse, age 33, was killed by a speeding car in Santa Ana, California. The car was allegedly driven by Victor Sanchez, age 21, who along with two other unnamed suspects, were fleeing from police in a high speed chase at the time of the accident. The three were reportedly involved in some form of "criminal activity" prior to the chase, which led to police involvement and the "officer involved shooting" of Gerardo Diego Ayala, age 26, who was reportedly involved in the alleged criminal activity along with Sanchez and the other two suspects. Ayala was later pronounced dead at a local hospital.
The shooting incident led to Sanchez and the two unnamed suspect fleeing the scene in a white Dodge Charger, with police in pursuit. Sanchez reportedly collided two other cars prior to striking Riesse, and eventually crashing the Charger. All three suspects were apprehended.
Reisse was crossing the street at the time of the accident. He had moved to Santa Ana about a year ago, working in Irvine California on the Oculus Rift project. A grief counselor was reported made available to Reisse's coworkers at Oculus, many of whom had known him for many years, through college and work at other game development studios.
Our deepest condolences to the friends, co-workers and family of all those involved in these tragic events. The official statement from Oculus follows below.
Oculus Rift developer struck and killed in crosswalk during police chase (updated) [Polygon]
Santa Ana police chase: Pedestrian identified [ABC]

Man Duct Tapes Paralyzed Woman to His Back, Takes Her Surfing
Photo: Calum Robertson
Pascale Honore enjoyed watching her sons surf the waves near her home in Elliston, Australia. But she was paralyzed in a car accident 18 years ago, so she thought that she'd never be able to join them.
Tyron Swan, a professional diver and friend, however, thought that it could be done. At the link, you can read about how he trained for this complex feat and how Swan and Honore made their plan work.
Link -via Daily of the Day
Scratches Cause Cat to Malfunction
Submitted by: Unknown
It’s Not About The Nail
“Don’t try to fix it. I just need you to listen.’ Every man has heard these words. And they are the law of the land. No matter what.” — Jason Headley
Post-Apocalyptic Pandas Battle With Bulls In “Wastelander Panda” [Video]
We caught our first glimpse of Arcayus, the Wastelander Panda over a year ago, and since then he’s been a busy little panda. He made an appearance as an in-game Easter egg in Borderlands 2, and now he’s got three new videos that continue his story. Watch as he battles a bull in a scene that could be right out of Mad Max, just without Tina Turner.
See more pictures and the videos after the break…
Google Buzz Posts Will Be Automatically Transferred To Google Drive In July [Updates]

Read full post: Google Buzz Posts Will Be Automatically Transferred To Google Drive In July [Updates]
How to Make Brownies in a Jar
This is a fun and easy edible gift to make for friends and family who enjoy baking. All of the ingredients come ready assembled for baking, along with a recipe, and all the recipient needs to do is crack a few eggs and start mixing!
Edit Ingredients
- 1 1/8 cups (140g) of flour
- 2/3 cup (150g) of brown sugar
- 2/3 cup (135g) white sugar
- 1/3 cup (30g) of unsweetened cocoa powder
- 1/2 cup (84g) of semi-sweet chocolate chips
- 1/2 cup of white chips
EditSteps
Preparing the Packaging
- Select a jar to hold the dry ingredients. A mason jar with an accompanying lid is ideal, however you can hold ingredients in a variety of interesting, transparent or lightly colored containers.
- Consider using disposable Tupperware. Disposable Tupperware is ideal if you are giving gifts to teachers or other individuals where your child will be presenting the gift (so you don’t have to worry about glass breakage).
- Fancy jars can make a great gift. Local craft or glass warehouses have a variety of containers with cork tops or lids. If you want to get a little more creative, stop by one of these shops to explore other possibilities.
- Consider using disposable Tupperware. Disposable Tupperware is ideal if you are giving gifts to teachers or other individuals where your child will be presenting the gift (so you don’t have to worry about glass breakage).
- Sterilize or properly clean the brownie mix jar. Make sure you’ve removed any dust, debris or dirt that might have accumulated inside and outside of the jar before adding the ingredients. You might also need to remove any labels that aren't forming part of the gift.
- Wait to add ingredients until the jar is completely dry. If the jar you’ve chosen has a narrow opening (and you can’t stuff a paper towel inside to dry it), allow ample time (which could be a few days) for it to air dry. If you add dry ingredients to a wet bottle it could ruin the gift.
- Choose ribbon and/or wrapping. Presentation is everything, especially if you're giving these brownies as a gift. For an old-fashioned presentation, wrap a mason jar containing brownie mix inside a gingham patterned cloth and tie with a jute ribbon. Or, you could include the brownie mix in a larger basket of goodies/items and tie a simple white ribbon around the top.
Preparing the Ingredients and Recipe
- Purchase the ingredients fresh. Make sure you have enough ingredients for the number of jars you plan to create (to avoid having to run back and forth to the store). It's important that the ingredients are all fresh, so that the flavors are best for baking.
- Design a recipe card to accompany the mix. Provide specific directions on how to bake these treats. The recipe card can be printed or handwritten, depending on whatever you fancy. The recipe is as follows:
- Pour jar contents in large mixing bowl and add 1 tsp. vanilla extract, 2/3 cup vegetable or canola oil and 4 eggs.
- Whisk ingredients together.
- Pour into a greased 13 x 9 glass baking dish and bake at 350 degrees for 25 to 30 minutes.
- Allow to cool before slicing and serving.
Assembling the Mix
- Layer the ingredients in the jar. Alternate between a light/white ingredient and a dark ingredient for the best appearance. The gift will look more appealing with alternate ingredient layers showing through.
- Place rhe chocolate chips and nuts toward the top of the jar for a more decorative appearance.
- Place rhe chocolate chips and nuts toward the top of the jar for a more decorative appearance.
- Seal the jar with the lid, cork or other seal. Finish up by adding garnishments (ribbon, tag, etc.). Tie the recipe onto the label using ribbon or string, perhaps around the lid or neck of the jar.
- Finished. You can either wrap the gift or slip it inside a gift bag for giving.
Edit Video
Edit Tips
- It's a good idea to label and date the mixture so that the recipient who is a lazy baker realizes they need to get on with baking it before it goes stale!
- Halve the recipe to make mini-brownies.
- If you want to make things even easier, give the gift with a half dozen fresh organic eggs and a bottle of canola oil!
- Find out if the gift recipient has any food allergies or certain food dislikes so you can customize your brownie mix (i.e. some people do not or cannot eat nuts, while others would prefer a gluten-free mix).
- List all the ingredients on the back of the instruction tag so the recipient knows exactly what is in the brownies (and can possibly re-create them in the future).
Edit Things You'll Need
- 1 quart mason jar (or similar container)
- Washing gear
- Spoon to help add ingredients and layer them
- Card and marker or printer for making recipe label, plus string or ribbon for attaching
- Fabric for lid, etc.
- Ribbon and other embellishments, your choice
Edit Related wikiHows
NASA creates the first topographic map of Titan, Saturn's largest moon
Scientists observing Saturn's moon Titan with NASA's Cassini spacecraft have boldly gone where no man has gone before -- visually, anyway. Using radar imagery collected from nine years of Cassini flybys, researchers were able to patch together the first global topographic map of Titan, published in the July 2013 issue of Icarus. Ralph Lorenz, a member of the Cassini radar team at Johns Hopkins, said, "Titan has so much interesting activity -- like flowing liquids and moving sand dunes -- but to understand these processes it's useful to know how the terrain slopes." In particular, understanding the moon's terrain can reveal a lot about its dynamic climate system. Like Earth, Titan's atmosphere is composed primarily of nitrogen, but the liquids and vapors on the moon's surface are made of methane and other organic chemicals integral to the creation of complex life. By studying the relationship between atmosphere and terrain, researchers hope to learn more about the evolution of life in its earliest stages, and inspire curious minds to turn their eyes toward Titan.
Via: Space
Source: Icarus
Mario film 20th anniversary message from John Leguizamo
May 28 marks the 20th anniversary of the infamous Super Mario Bros. movie. Whether you love it or love to hate it, it's nonetheless a landmark film that holds a special place in gaming history.
To celebrate the grand occasion, Super Mario Bros. The Movie Archive held a special midnight screening at the Nuart Theatre in Los Angeles this past Friday. It was a big to-do, with props on display and a Q&A session with several members of the film's production staff. But the coolest treat of all was a special message from Luigi Mario himself, actor John Leguizamo.
You've no doubt heard by now that the actual filming was something of a nightmare for all involved, yet Leguizamo is happy that the movie has had such a lasting legacy regardless. He remembers some of the good times on set, like when he f*cked up Bob Hoskins' hand with the sliding door of the Mario Bros. van! Great goin', Weegee!
On the topic of the Mario film, allow me to pimp my other gig for a sec and let you know that the third issue of Nintendo Force is out, which contains a juicy feature on the Super Mario Bros. movie. Check it out, son!
John Leguizamo's Super Mario Bros. 20th Anniversary Message [YouTube]

These 12 Videos Show the Proper Form for a 7-Minute Full Workout

Interval training, as we've mentioned before, is one of the most efficient ways to exercise. Yesterday we shared a routine that gives you a full-body workout with 12 exercises in 7 minutes. By request, here are videos that show how to do each of those exercises properly.
Got two hours to kill?
2 hours of pitard hoisting.
"...a special set of rules were requested by the Gracies in the event of a Sakuraba-Royce match, including no referee stoppages and no time-limits, the fight ending only in the event of a submission or knock-out."



















