Contributed by Maria Sinutina of St. Petersburg-based Eskimo.
Our rebranding for the online store Deerz. The main range of goods are sweaters and pullovers with Scandinavian patterns. Our task was to create a monochrome logotype with a unique symbol and typography, able to adapt for a wide variety of goods. The project also included the creation of the cloth tags and buttons, etc.
Work began with a search for the graphic style of the logo. Detailed versions didn’t initially meet the task at hand. So the search concentrated on more simple and significant forms. As a result, the symbol is a deer head made of three pairs of stitches. An additional element (a deer hoof) has the same graphic as the main symbol and can be used in different situations.
The packaging is made of micro-corrugated cardboard with a die-cut hoof, through which you can see the goods. The inner part is without glue due to the dovetail partition, and looks like the deer is hugging the sweater. To extract the inner part you just need to pull the “deer” by the tail.
Printing by F61 Work Room.
Labels: Murillo 260gsm paper Brown, Medium Grey and Olive green.
The package box: micro corrugated cardboard.
Inner part: uncoated cardboard.
Eskimo design studio
Art director: Pavel Emelyanov
Manager: Denis Gluschenko
Photographer: Anatoly Vasiliev
Photo set: Pavel Emelyanov, Maria Sinutina
Deer photo by Ray Hennessy.
Eskimo elsewhere on Identity Designed: Monster Milk.
View more identity work on the Eskimo website.