2048 is the cripplingly addictive game that’s perfectly simple, but rocket fast and totally satisfying. Tetris for the way we live now.

2048, a simple online puzzle game, is almost perfectly addictive. Using the arrow keys, you bang tiles of the same number together — 2 and 2 become 4, 4 and 4 become 8, then 32, 64, 128, and so on — with the goal of getting to 2048. It's hard to win but easy to play, and while you're driven to do better in each round, it's not stressful or frustrating. The numbered tiles make it feel like you're at least doing basic arithmetic, and they're less tacky than the pieces in Candy Crush. Because no clicking is required, the motions feel like second nature. It would take tremendous willpower, or a real hatred of fun little games, to not get sucked in.
On Saturday, after casually clicking a link to the game from Facebook, I played for two full hours. The game's creator, Gabriele Ciruli, estimates that since posting the game over a week ago, people have played the game for over 500 cumulative years.
In an email Monday afternoon, Ciruli, a 19-year-old from northern Italy, said the game has been played 42 million times, by over 4 million people. This means not just that lots of people are visiting the game's site, but that they're playing the game over and over and over again.
Over the past few days, my Twitter feed has indicated as much, flush with a mix of praise for the game and a shuddering fear that it will ruin us all — or at least our productivity. "Help" and "I can't stop" are common refrains.
And for that final push over the edge into "big thing of the internet" status: a Doge parody version now exists:
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