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Get out your calendars—Sony will be making its final MiniDisc stereo system in March, marking an end to the 20-year-old media format.
MiniDisc was launched in 1992, but never saw widespread success outside of Japan. Its rise in the West was stymied by the existing popularity of the CD and the growth of the MP3 format and its smaller, more battery-efficient portable players.
It was based around small, rewritable optical disks housed in a plastic shell with a storage capacity of 80 minutes. An attempted reboot in 2004 as Hi-MD failed miserably, and sales of portable MiniDisc players ended in 2011.
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Advertising is so ubiquitous that much of it is worth nothing. But for one night, crowded rooms huddle together, shushed before a TV, to watch and discuss ads. That's truly scarce. And nearly priceless.
Inflation adjusted Super Bowl ad prices via Brent Cox, The Awl
The typical conversation about Super Bowl ads and their sticker-price begins with a statistic and ends with tremendous skepticism. "$4 million for no more than half a minute of TV time, are you kidding me?" And then every year, companies make it clear that they are not kidding you, by buying every last spot many weeks before the big game, at a higher price, over and over again.*
It's been well documented that Super Bowl ads are quantitatively different from normal TV ads. And every other form of advertising you see in magazines, on billboards, or on your computer. In fact, here's a graph of digital ad prices, in dollars, versus the price of a single Super Bowl spot (data via Digiday):

And here's a graph of Super Bowl ad spots compared to the 30-second ad rates of the most-watched and most-notable shows on television:
The quantitative argument for Super Bowl ads being reasonably priced would proceed with some simple math. More than 100 million people watch the Super Bowl. Compare that to 20 million people, on average, watching Sunday Night Football in 2012; or 12 million watching The X-Factor; or 4 million watching 30 Rock. On a per-person, per-30-second basis, those numbers suggest that a Super Bowl viewer is worth twice as much as somebody watching The X-Factor or 30 Rock (which can be DVR'd, so the ads can be skipped) -- or 33 percent more valuable than somebody watching a Sunday Night Football game.
But the quantitative approach isn't sufficient to reveal the true value of Super Bowl advertising, because Super Bowl ads are qualitatively different from practically every other advertising event on your computer screen or television screen. To understand why, go back to the first sentence of this article: "The typical conversation about Super Bowl ads..." Stop right there. Appreciate how amazing it is that you didn't flinch when you read that phrase.
Despite marketers' best intentions, the fundamental relationship between consumers and ads is the act of ignoring. But people actually talk about Super Bowl ads, on purpose. They discuss them, analyze them, rank them. The New York Times, The Daily Beast, Entertainment Weekly, The Huffington Post ... sites that hardly mention Madison Avenue 364 days of the year suddenly transform, for one morning, into Ad Week and give drooling close-up coverage to Super Bowl ads.
When else do advertisements get their own advertisements?
Measuring the effectiveness of advertising is devilishly difficult, because it's practically impossible to pin-point the moment that millions of very different people made up their mind to buy something. It's easier to measure attention. And the attention bestowed on Super Bowl ads -- their art, their message, their brand-y-ness -- is qualitatively different from every other standard ad spot. By designating the Super Bowl as the Super Bowl of advertising, Madison Avenue has created something utterly unique: A national media event where people beg the room to quiet down so they can hear branded messages brought to them by multinational corporations.
At $4 million, that's not a rip-off. It's a steal.
____
*While the average price for an ad fell in the $3.8 million range, CBS CEO Les Moonves said many spots sold for more than $4 million ... and that he was willing to accept as much as $6 million for late-entries.
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OH MY FUCKING GOD
i borrowed my friend’s laptop and here’s the desktop
which is a little creepy but ok
but did you know that you can set your desktop to change every now and then
BECAUSE I DIDN’T AND I MINIMIZED MY BROWSER
I NEARLY PISSED MYSELF
Russian SledgesI thought scallion pancakes were normal

A debate rages over at Universal Hub's "Wicked Good Guide to Boston English" regarding what the uniquely Bostonian Peking ravioli is called in the wilds west of Worcester. Responses have been interesting. The standard definition seems to be "a dumpling filled with meat, found only at Boston-area Chinese restaurants," but others are getting a bit more creative with alternative names.
Chris Faraone: "Just dumplings. Plus MA is the only place I know in US with real duck sauce (not packets) and Italian bread with Chinese food." (We concur.)
Prairie Rose Clayton: "Dumplings or potstickers. Also I had never had scallion pancake until I moved here--not on NC Chinese menus."
Penny Cherubino: "Pot stickers! Joyce Chen seems to have changed the name here."
Chris Boulanger: "Call it a dumpling or potsticker, but peking ravioli isnt really the same as either of those. Its really an aberration."
JK: "RAVIOLI? what colonialist named them ravioli? keep your European dough out of Asia!"
Next up: What's really inside our crab rangoons.
Read more posts by Kara Baskin
Filed Under: peking ravioli, duck sauce, joyce chen
A small-town library in Colorado is lending more than just books. Patrons can now check out seeds and farm them. After the crops are harvested, the patrons return the seeds from the best fruits and vegetables so the library can lend them out to others.
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Este felino se chama Sam, o gato nasceu com os pelos da parte superior de seu focinho na cor preta, parecendo com um par de sobrancelhas. Segue uma pequena galeria com muita fofura desse gatinho. :3









O campo de comentários está liberado para todos os que vomitaram um bilhão de arco-íros com o Sam. :3
The Baltimore Ravens have already packed their pads and made their way down to New Orleans, where they will face the San Francisco 49ers on Sunday in Super Bowl 47. It seemed only fitting to send them off with a cocktail, so I turned to Doug Atwell, the bar manager at Rye, a revivalist cocktail bar in Baltimore’s Fells Point neighborhood.

Fells Point is down on the water, just east of the Inner Harbor. It’s still a beer-and-a-shot-of-whiskey kind of place, but Rye has found itself a home along the cobblestone streets near the Broadway Market. One imbiber at a time, it is reintroducing classics like Manhattans and Old Fashioneds as well as a new array of craft cocktails.
Atwell wanted to enlist a classic Baltimore recipe for the occasion. So, he created the Diamondback No. 5, which, perhaps not coincidentally, bears the same number as the jersey of Ravens quarterback Joe Flacco.
A variant of the Diamondback, a historic Baltimore cocktail named after the long-departed Diamondback Lounge at the Lord Baltimore Hotel, the original formula, as published in Ted Saucier’s Bottoms Up (1951), calls for Old Schenley rye whiskey blended with applejack and yellow chartreuse.
Atwell swapped out the Old Schenley in favor of Pikesville Rye, which has a deeper local connection. Long a favorite of those beer-and-a-belt drinkers in Fells Point’s dive bars, Pikesville was the last rye whiskey to be distilled in the state of Maryland. The final barrel from the old Majestic Distillery was rolled into the warehouse back in 1972, but the brand is still on the market today--distilled way off in Kentucky but consumed almost exclusively in Baltimore.
For a nod to the Super Bowl’s host city, Atwell borrowed elements from the Sazerac, New Orleans’ signature rye cocktail. Rather than using the Sazerac’s traditional absinthe and Peychaud bitters, Atwell looked to more local Baltimore influence. “I opted to rinse the glass with Art in the Age's Root liqueur, the flavor profile of which resembles a recreated recipe for Abbott's Bitters.” (Abbott’s was a popular brand of bitters manufactured in Baltimore from the late nineteenth century through the 1950s.)
Perhaps taking a nip of this Baltimore-inspired cocktail during the big game will be just the good luck the Ravens fans need to bring the Lombardi Trophy home to Charm City.

Diamondback No. 5
1 oz. Pikesville rye whiskey
3/4 oz. Laird's bonded apple brandy
3/4 oz. yellow Chartreuse
Rinse of Root liqueur
sugarcube
Combine rye, brandy, and Chartreuse in a mixing glass. Add ice and stir. Rinse a chilled rocks glass with Root liqueur, discarding excess. Place sugarcube in glass with a splash of water and muddle. Strain liquor into rocks glass and garnish with a large swath of lemon peel.
Visit the Comstock Saloon on a rainy night: start with a walk up Montgomery Street to San Francisco's North Beach neighborhood (past the oxidized copper Coppola building). Turn the corner and follow the sign of an oversized hand pointing to "Saloon" and "Cocktails."
When you walk into The Comstock, you'll enter a dimly lit room clad in French blue wallpaper and a polished mahogany bar. With a band playing in the eaves (in a small loft above the dining area), menus bound in soft black leather, and antique fans turning slowly overhead, you might get the feeling of dining in an earlier era. That's because The Comstock is named after prospector Henry Comstock and the Comstock Lode (the discovery that brought mining fortunes to the Bay Area). Also, the saloon occupies the building of the San Francisco Brewing Company, the first bar established in the city in 1861.
Formerly of Absinthe Brasserie & Bar, bartenders Jeff Hollinger and Jonny Raglin (who has a look straight out of There Will Be Blood) have partnered with Chef, or "grub slinger," Carlo Espinas of Piccino Cafe to offer a mix of classic cocktails (from the Sazerac to the Blood & Sand) and turn-of-the-century saloon fare. From the bar to the dining area, The Absinthe Group has designed a space with antiques and historical elements that pay tribute to San Francisco's Barbary Coast. For more information, visit The Comstock Saloon.
Photography by Liza Gershman for The Comstock Saloon (unless otherwise noted).

Above: Silver-toned serving ware and wine glasses on an antique wooden buffet.

Above: Bartender Jonny Raglin sips a Negroni in the dining room (L).

Above: Photograph via ZZ Eats.

Above: The saloon's more formal dining room is located just around the back.

Above: Ceiling fan light fixtures (L) and the warm mahogany bar (R).

Above: The Comstock Saloon is located at 155 Columbus Avenue in San Francisco. Photograph via Salon Benjamin.
N.B.: Looking for more places to drink and dine in the area? See our San Francisco City Guide for 26 more restaurants.
Russian Sledgeswent to opus affair here. everything in it looks like a winamp skin.
As Whale Week nears its spectacular conclusion, here's just a bunch of crazy big tabs from the theater district club Emerald Lounge, in the Revere Hotel. The following come from Emerald Lounge general manager Aggelos Panagopoulos.
1. A successful local businessman came back from his wedding, which was in Africa. He bought two magnum bottles of Cristal for $1,000 each, plus many more drinks. The tab came out to be in the mid $3,000 range.
2. We have a regular, a young businessman, just out of college. One day he bought eight of the Dom Pérignon Luminous. The special thing about that bottle is that the label is connected to a battery, hidden under bottle, and so it glows a bright green. At $300 per bottle, let's just says it is a vey expensive, very tasty glow stick.
3. We have a package that is $1,600 that includes a magnum bottle of Belvedere Intense vodka plus a magnum bottle of Armand de Brignac or "Ace of Spades" champagne. One night a group of three guys and three girls showed up, asked for a table, looked at package and ordered. It was a great scene: the bottles are gorgeous.
4. Once we held an afterparty for a wedding rehearsal dinner. One of my old clients was in the wedding party, and they were celebrating at a "secret" location within Emerald. He ended up buying shots for the entire wedding party of twelve of Louis XIII cognac, which is $250 a shot. That plus the rest of the drink tab exceeded $5,000.
5. On New Year's Eve, we had a gentleman who booked at the last minute the private VIP room package - called Ruby - for $3,000. He also came in the night before and spent $2,000 for an industry New Year's Eve party with [DJ/producer/songwriter] Clinton Sparks. Also, he booked the presidential suite in the hotel. $10k would not be an exaggeration for his little outing.
6. A businessman from Asia was staying at hotel. He had come early and we had a very lounge feel early in the night, but he was looking for something more upbeat. It was 10PM and I told him that we do transition to a vibrant scene later, but I directed him to some other clubs in the area and called the GMs to make sure our hotel guest was taken care of. Within an hour, he had returned. By 11PM our DJ was in full swing, and it was a fun and very busy scene. He ended up sitting down at a table and ordered five bottles of 2004 Champagne Perrier-Jouët campagne, which are all hand-painted. At $250 a pop, he had a fun time with all the ladies he met. It's nice to be gracious and offer other options at other venues to guests and then to see them return.
Lastly, all these tables are extremely generous. With gratuity in the 30% to 50% range.
· All Coverage of Emerald Lounge on Eater [~EBOS~]
· All Whale Week Coverage on Eater [~EBOS~]
Russian Sledgesmy friend gwynne gets told off by the internet for... being too nerdy?
Russian Sledges"the only food served at the hall will be freshly baked pretzels"

[Photo: Knights of the Mashing Fork]
The rumors are true: the big, new beer hall at the Harpoon Brewery in the Seaport District opens at 5PM tonight. Some pertinent details: the only food served at the hall will be freshly baked pretzels, there will be seating for 250 and room for 300, tables and bar tops are made from salvaged butternut wood, and there will be there will be 20 varieties of Harpoons on tap plus an automatic growler filler.
Russian Sledgesback in the day when I actually blogged, I wrote up some notes on the conversion of Iceland as recounted in the epic Njáls Saga:
* A Saxon named Thangbrand pitches his tent at Thattriver, makes a trading agreement with Hall of Sida, sings Mass, and persuades Hall to take Michael as his guardian angel.
* Sorceror-Hedin causes the earth to swallow Thangbrand's horse.
* Various people get speared.
* Hjalti Skeggjason composes a verse calling the goddess Freyja a bitch. Her, or Odin. At least one of them's got to be a bitch.
* Steinunn, mother of Poet-Ref, informs Hjalti that Christ was challenged to a duel by Thor, but did not accept.
* Gest Oddleifson's household is converted after an experiment involving a berserk and variously hallowed fires (one blessed by Christians, another by heathens, and a third, unhallowed, control group fire).
* Thorgeir the Priest, a pagan and a descendent of Hallbjorn Half-Troll, is bribed by Christians to proclaim, at the Law Rock, that Iceland is a Christian land.
* Thorgeir bans idolatry, infanticide, and horse-eating (but only in public).
* The Lord miraculously restores the sight of Amundi the Blind, who immediately avenges his father by putting an axe through Lyting of Samstead's skull.
Russian Sledgesmy friend caitlin project managed two games that got written up in the economist!

Black Flag, Saccharine Trust, Poison Idea @ The Met. 1982
Russian Sledges<3 cabbages

If Henry didn’t get some carbs, he was going to LOSE IT!
Russian Sledgesnow that I have these photographs I never have to actually see Constantine, right?








Tilda Swinton as Gabriel in Constantine
PAGING THE INFAMOUS BLUEJAY.
This was one of two things that made this movie bearable.
See also: visual inspiration for one of the main characters in the book series I’m working on.
…someday I’ll actually start referring to them by name, as this isn’t exactly a hidden blog anymore. Whateverrrr.
Oh hello there, enormous ladyboner, how’s it going?
Russian Sledgesthis was pretty rad
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| Henry Purcell, England's greatest composer. |
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| Jonathan Best |