Donotlink.com works like a URL shortener, which many people use for practical reasons anyway in social media posts. But unlike regular URL shorteners, which generally do not interfere with the ability of Google and others to count links, Do Not Link takes several steps to make sure the link will not be counted. I’ve tested out the service, and it does work as described.
From their home page, you paste in a URL you’d like to mention, and it hands back a short URL. It also returns a piece of BBCode for posting in forums (if that’s your thing), and a piece of HTML markup if you’d like to use this in a web page.
For example, if you want to link to Mike Adam’s horrible Natural News site, paste in the URL and get this result:

To make it even simpler, you don’t even have to visit the website at all! You can simply insert /www.donotlink.com/ in front of the target URL, and use it like you normally do. So instead of linking to:
http://naturalnews.com
Edit the URL so it looks like this:
http://donotlink.com/naturalnews.com
I highly recommend all skeptics adopt this as standard practice. Further, please point out this article to other skeptics who you observe linking directly to misinformation on social media. We need to make it a best practice to never do this, lest we all become inadvertent shills for the very things we are trying to debunk.
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