Speaking with Dezeen about his new range of glasses, renowned designed Marc Newson took some time out to throw some serious shade at Google Glass. Although Newson, whose diverse designs have spanned products, furniture, aircraft interiors, and fashion, feels that wearable technologies are the future, he is whole-heartedly against Google's idea of what that future will look like. "What Google have done thus far, I wouldn't be seen dead wearing. It looks pretty stupid."
"It's a little bit like that wonderful invention called the Segway."
Newson goes on to compare to another impressive piece of technology that failed to catch on: the Segway. "It's a little bit like that wonderful invention called the Segway. It’s such a fantastic piece of technology but you just look like a complete dick when you drive around on it ... That's where the bridge to the world of fashion really doesn't, or didn't, work. That's precisely the moment when I think the fashion world laughs at the world of industrial design, justifiably."
The designer believes the fashion and industrial design worlds can learn a lot from each other. "Frankly speaking, the design industry is really pathetic in terms of how it approaches manufacturing and how it brings things to market." Newson goes onto explain that product designers could benefit from fashion's efficiency in bringing designs to the masses with "extraordinary efficiency," while fashion should adopt industrial design's material technologies and processes. "I do feel there's an enormous territory that they both share, that they should both embrace, but I agree that there is this real trepidation on both sides to broach that ground." For the full interview, head to Dezeen.
- Source Dezeen
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