Shared posts

26 Jun 14:14

Help! My Daughter Won’t Talk to Me Because I Left Her Dog Out of My Will.

by Daniel Mallory Ortberg
Lisa G

Cherv: Re my Prudie (etc) addiction, how can I say no to this: "I’m in the process of writing my will and have allocated 35 percent of my estate to each of my daughters, and 15 percent to each of Diane’s children—both under age 5—to be put into college savings accounts. Laurie is furious that I haven’t given an equal share to “Spot,” her golden retriever puppy, compared with what she calls his “human cousins.”

Laurie compares my grandchildren to her dog, and says Spot deserves as much as his "human cousins."
13 Jun 17:54

Make This Canon

Dbe
12 Jun 18:19

The Uber Delusion

by Jason Kottke

Hubert Horan’s broadside of Uber for American Affairs starts out like this and doesn’t let up:

Since it began operations in 2010, Uber has grown to the point where it now collects over $45 billion in gross passenger revenue, and it has seized a major share of the urban car service market. But the widespread belief that it is a highly innovative and successful company has no basis in economic reality.

An examination of Uber’s economics suggests that it has no hope of ever earning sustainable urban car service profits in competitive markets. Its costs are simply much higher than the market is willing to pay, as its nine years of massive losses indicate. Uber not only lacks powerful competitive advantages, but it is actually less efficient than the competitors it has been driving out of business.

This is one of those articles where I want to excerpt the entire thing; it’s just so jammed packed with goodies about a company that represents everything I hate about “tech” and Silicon Valley.

In reality, Uber’s platform does not include any technological breakthroughs, and Uber has done nothing to “disrupt” the economics of providing urban car services. What Uber has disrupted is the idea that competitive consumer and capital markets will maximize overall economic welfare by rewarding companies with superior efficiency. Its multibillion dollar subsidies completely distorted marketplace price and service signals, leading to a massive misallocation of resources. Uber’s most important innovation has been to produce staggering levels of private wealth without creating any sustainable benefits for consumers, workers, the cities they serve, or anyone else.

A later section is titled “Uber’s Narratives Directly Copied Libertarian Propaganda”.

In the early 1990s, a coordinated campaign advocating taxi deregulation was conducted by a variety of pro-corporate/libertarian think tanks that all received funding from Charles and David Koch. This campaign pursued the same deregulation that Uber’s investors needed, and used classic political propaganda techniques. It emphasized emotive themes designed to engage tribal loyalties and convert complex issues into black-and-white moral battles where compromise was impossible. There was an emphasis on simple, attractive conclusions designed to obscure the actual objectives of the campaigners, and their lack of sound supporting evidence.

This campaign’s narratives, repeated across dozens of publications, included framing taxi deregulation as a heroic battle for progress, innovation, and economic freedom. Its main claims were that thousands of struggling entrepreneurial drivers had been blocked from job opportunities by the “cab cartel” and the corrupt regulators beholden to them, and that consumers would enjoy the same benefits that airline deregulation had produced. In a word, consumers were promised a free lunch. Taxi deregulation would lead to lower fares, solve the problems of long waits, provide much greater service (especially in neighborhoods where service was poor), and increase jobs and wages for drivers. Of course, no data or analysis of actual taxi economics showing how these wondrous benefits could be produced was included.

Horan reserves a healthy chunk of his criticism for the media, whose unwillingness to critically cover the company — “the press refuses to reconsider its narra­tive valorizing Uber as a heroic innovator that has created huge benefits for consumers and cities” — has provided a playbook for future investors to exploit for years to come. Blech. What a shitshow.

Tags: business   Hubert Horan   Uber
12 Jun 15:28

Introducing Root of Evil: The True Story of the Hodel Family and the Black Dahlia

Lisa G

Listen to the Root of Evil podcast so we can talk about it. Its legitimately CRAZY.

Introducing you to a new podcast coming soon called Root of Evil: The True Story of the Hodel Family and the Black Dahlia.  When Elizabeth Short, also known as "The Black Dahlia" was brutally killed in Los Angeles in 1947, it gripped the entire country, and became America's most infamous unsolved murder. The case remains officially open, but many believe Dr. George Hodel to be the killer, thanks to the investigation by Hodel's own son. For the first time ever, using unearthed archival audio and fresh interviews, the Hodels open up to tell their story, and the harrowing legacy of Dr. Hodel that has lasted generations. It turns out that this famous murder is only one of their awful family secrets. Through 8 episodes, sisters Rasha Pecoraro and Yvette Gentile will take a deep dive into their family history to try to figure out what really happened, and where do they all go from here?Subscribe now.

11 Jun 17:58

I Now Suspect the Vagus Nerve Is the Key to Well-being

Lisa G

"I liked this idea that we have something like a secret piano key, under our skin, to press internally to calm us down."

Have you ever read something a million times only to one day, for no apparent reason, think “Wait, what is that?” This happened to me the other day for “the vagus nerve.”

I kept coming across it in relation to deep breathing and mental calmness: “Breathing deeply,” Katie Brindle writes in her new book Yang Sheng: The Art of Chinese Self-Healing, “immediately relaxes the body because it stimulates the vagus nerve, which runs from the neck to the abdomen and is in charge of turning off the ‘fight or flight’ reflex.” Also: “Stimulating the vagus nerve,” per a recent Harvard Health blog post, “activates your relaxation response, reducing your heart rate and blood pressure.” And: Deep breathing “turns on the vagus nerve enough that it acts as a brake on the stress response,” as an integrative medicine researcher told the Cut last year.

I liked this idea that we have something like a secret piano key, under our skin, to press internally to calm us down. Or like a musical string to pluck. At this point I was envisioning the vagus nerve as a single inner cord, stretching from the head to the stomach. In reality, the vagus nerve is a squiggly, shaggy, branching nerve connecting most of the major organs between the brain and colon, like a system of roots or cables. It is the longest nerve in the body, and technically it comes as a pair of two vagus nerves, one for the right side of the body and one for the left. It’s called “vagus” because it wanders, like a vagrant, among the organs. The vagus nerve has been described as “largely responsible for the mind-body connection,” for its role as a mediator between thinking and feeling, and I’m tempted to think of it as something like a physical manifestation of the soul. Also: “When people say ‘trust your gut,’” as one Psychology Today writer put it several years ago, “they really mean ‘trust your vagus nerve.’”

I became increasingly enchanted with this nerve, even as it felt like I understood it less and less. How does this all work? How does activating a nerve calm us down? Is this why I get so needlessly upset about things?

“Stimulating the vagus nerve to the heart has a really powerful effect on slowing the heart rate,” said Lucy Norcliffe-Kaufmann, associate professor of neurology at NYU-Langone. And this, specifically, is what relaxes us. The vagus nerve is basically listening to the way we breathe, and it sends the brain and the heart whatever message our breath indicates. Breathing slowly, for instance, reduces the oxygen demands of the heart muscle (the myocardium), and our heart rate drops.

The vagus nerve is essentially the queen of the parasympathetic nervous system — a.k.a. the “rest and digest,” or the “chill out” one — so the more we do things that “stimulate” or activate it, like deep breathing, the more we banish the effects of the sympathetic nervous system — a.k.a. the “fight or flight,” or the “do something!” stress-releasing adrenaline/cortisol one.

Put another way, “Your body senses your breathing and adapts its heart rate in response,” Norcliffe-Kaufmann told me. When we breathe in, she explained, the sensory nodes on our lungs (“lung stretch receptors”) send information up through the vagus nerve and into the brain, and when we breathe out, the brain sends information back down through the vagus nerve to slow down or speed up the heart. So when we breathe slowly, the heart slows, and we relax. Conversely, when we breathe quickly, our heart speeds up, and we feel amped, or anxious.

I was surprised by the idea that it’s specifically the exhale that triggers the relaxation response, but Norcliffe-Kaufmann confirmed: “Vagal activity is highest, and heart rate lowest, when you’re exhaling.” She mentioned that the ideal, most calming way to breathe is six times a minute: five seconds in, five seconds out. She also noted that in the study that determined this rate, researchers found that this style of slow breathing is also what practitioners naturally lapse into during meditation with mantras, and during the Ave Maria prayer with rosaries. “Each time you do either the rosary prayer or a meditation mantra,” Norcliffe-Kaufmann said, “it naturally synchronizes your breathing at six times per minute.” (“That’s fascinating,” I said. “It is!” she said.)

It made me wonder if there are ways of measuring the quality of the vagus nerve, or “vagal tone,” as Norcliffe-Kaufmann described it. This is basically how healthy, strong, and functional the nerve is. One way, she said, is to measure heart rate variability (HRV) — it’s a sort of “surrogate” for measuring actual vagal tone (barring open chest surgery). Heart rate variability is the amount that the heart rate fluctuates between a breath in (when it naturally speeds up) and a breath out (when it naturally slows down). That is, heart rate rises on the inhale and falls on the exhale, and the difference between those two rates essentially measures vagal tone. Athletes are known to have higher vagal tone, for example, whereas people who experience extended periods of bed rest — and astronauts in no-gravity situations — are known to have lower vagal tone. (How quickly your heart rate slows after exercising is also a good marker of vagal tone.) Vagus nerve stimulation has also been proposed as a way to treat addiction (some heavy drinkers, for instance, have low vagal tone).

Certain devices measure HRV — and I’ve personally tried a chest strap and a wristband, but I got stumped on what to do with the data — although Norcliffe-Kaufmann is skeptical about their reliability. “Those technologies are coming,” she said, “but it’s more important to focus on breathing and feeling calm and balanced, rather than on a number.” Some other practices believed to improve vagal tone (beyond deep, slow breathing) include laughing, singing, humming, yoga, acupuncture, and splashing the face with cold water — or having a full-body cold rinse. (Stimulation of the vagus nerve, both manually and with electricity, has also been used to control seizures in epilepsy patients, reduce inflammation, and treat clinical depression.)

Writing this story, and after talking with Norcliffe-Kaufmann, I found myself breathing more slowly and feeling calmer. Not necessarily happy, but steady. Slow breathing is boring, but it’s almost sad how effective it is. I’d usually rather spend hundreds of dollars to get a gadget to track myself than do this free and more-effective thing.

“If you’re in a stressful situation,” Norcliffe-Kaufmann said, “and you’re like, How do I respond, how do I respond? — if you consciously slow down your breathing just for one minute, or even a few seconds, you can put yourself in a calmer state, to be able to better communicate.”

I Now Suspect the Vagus Nerve Is the Key to Well-being

08 Jun 15:36

Excellent Dad Has Full Conversation with Babbling Baby Son

Lisa G

Ya'll see this cuteness?

0a2

This baby may not know what he's saying, but he is learning discourse like a champ.

03 Jun 22:40

Survive, Overcome

Lisa G

hahaha. ooh.

3db
02 Jun 21:35

The 11th Anniversary of "Loss"

Lisa G

Happy meme-aversary, Loss!

371

11 years ago, webcomic artist Tim Buckley published a dramatic cartoon strip that would go on to become one of the most celebrated and widely-edited internet memes of all time.

23 May 20:27

Trisha Paytas Is the Next 'Canceled' YouTuber

F9f

Trisha Paytas was called out big time by fellow mukbang vlogger Nicokado Avocado when he caught her in a lie surrounding their collaboration.

17 May 19:30

Group Chats Are Making the Internet Fun Again

Lisa G

This is like us, but ours is Thanos Butt themed

Photo: Shutterstock (pigeons)

Depending on how you count, I’m in between four and 18 active group chats, across half a dozen different apps that occupy most of my time on my phone. Right now, I’m in a one called “Ramius’s Boys,” which is devoted to sharing quotes from the film The Hunt for Red October and submarine-related links; another called “News and Politics Discussion Group,” for arranging Mario Kart matches and, most important, talking shit; and a third, “No More Furry Nudes I Promise” — though, to be fair, that one probably shouldn’t be counted as “active” because no one trusted the promise its creator made in the title. One friend described to me a group chat she’s in with one “overriding rule”: The only thing allowed is GIFs of the Hulk. Another friend told me she’s in a group chat dedicated to sharing photographs of Cobb salads called, naturally, “COBB COBB.”

In some ways, group chat feels like a return to the halcyon era of AOL Instant Messenger, once the most widespread method of messing around with your friends on the internet. But in my life, group chats — on Apple’s iMessage, WhatsApp, Slack, Instagram, Twitter, Facebook Messenger, or any number of other apps or platforms — aren’t simply additional modes of socialization, drawing on the IM conversation or the chat room. They’re an outright replacement for the defining mode of social organization of the past decade: the platform-centric, feed-based social network. For me, at least, group chats aren’t the new AIM. They’re the new Facebook.

Like Facebook at its best, they’re pocket sources of interpersonal nourishment. Some of my group chats were created for utilitarian reasons, like planning a bachelor party, but have since outgrown the limiting stricture of “having a particular reason to exist.” Most have been freewheeling and themeless since their inception, cast haphazardly and sustained by gossip and boredom and the opportunity to make fun of someone else’s typos. The paradigmatic message of the group chat is one my friend Sam sent recently: “Wanna see something mildly funny?” In group chats, the answer is always “yes.”

It’s easy to forget, 15 years, 2 billion users, and an ethnic-cleansing controversy or two later, that Facebook was a place for this kind of purposeless sociality before it was a place for repeatedly blocking and reporting your step-cousin. More than that, it was a piece of essential social infrastructure — a new layer of life that efficiently, and aggressively, reorganized social existence, describing and enabling friendships, cliques, parties, and even memories, formalized as they would eventually be by Facebook photo albums uploaded on hungover Sunday afternoons.

As it happens, Facebook’s mandate was never to facilitate social life. It was to draw new users in and keep them there, even in alienating and potentially antisocial ways. Over the years it grew beyond the original, limited social contexts in which it began, and chased user engagement at the expense of its users’ well-being. The arrival of parents and bosses into the same social space as college friends, and the introduction of the implicitly competitive News Feed, with its opaque multi-metric ranking system, created the sense that this once-friendly space had turned against us. But by the measurements important to investors, it was successful, and the endlessly updating, always-available feed was adopted as the model for all social networks. The result was, depending whom you talk to, either every single bad thing that’s happened in the last five years, or just most of them.

As feeds grew hostile, though, the rise of the smartphone, with its full-screen keyboard and its array of free messaging options, gave us a new, context-specific, decentralized social network: the group chat. Over the last few years, I and most of the people I know have slowly attempted to extricate our social lives from Facebook. Now it’s the group chat that structures and enables my social life. I learn personal news about friends from group chats more often than I do on Facebook; I see more photos of my friends through group chats than I do on Instagram; I have better and less self-conscious conversations in group chats than I do on Twitter. I’m not alone: The Avengers are in a group chat; the actresses of Big Little Lies are in a group chat; Beyoncé is in a group chat with her mother and Solange. (Jay-Z was apparently not invited.) Group chats have become so fundamental to daily life, in some cases, that they are the first place people turn for help: During the shooting at the STEM School in Highlands Ranch, Colorado, on May 7, BuzzFeed News reported that students took to group chats to share moment-to-moment updates.

And Facebook knows it. “The future is private,” Facebook CEO Mark Zuckerberg told developers at the company’s annual F8 conference on April 30. “Over time, I believe that a private social platform will be even more important to our lives than our digital town squares.” He unveiled a new design for the Facebook homepage that emphasized private, user-created Facebook Groups, rather than the default-public News Feed, and announced to the crowd: “This is about building the kind of future we want to live in.” I doubt everyone is as invested in group chats as I am. But if Facebook has its way, they soon will be — on Facebook.

To me, the reorientation of Facebook around private groups feels less like the company “building the kind of future we want” and more like its attempt to force itself back into a social life I’d rescued from its feed. Last year, the technology writer Navneet Alang wondered in a column in the Globe and Mail if it would be possible “to save social media from Facebook.” That is, could we extricate from the globe-spanning behemoth that is Facebook, Inc., the many uses and experiences that can make Facebook, the website and app, so enjoyable? The flowering of group chats points us in one direction. In almost all ways, I find the group chat an improvement over the machine-sorted feed. Freed from the pressure to stand out from thousands of other posts, conversations on group chats tend to be comfortably subdued — even appealingly boring — in a way that Facebook status updates or tweets never can be. Because most group chats exist on platforms or apps that don’t rely on advertising money or user engagement to support themselves, they’re only as addicting or exploitative as any social interaction might be.

You don’t “check” chats the way you check an endless feed: Conversation flows when enough people want to have it, but there’s no algorithm to find and surface an unseen chat message that you might engage with. What you get instead is distraction the old-fashioned way: with intention. The feed, at its worst, is a passive and slack-jawed experience. The group chat requires some level of active engagement. Whatever conditioning has led us to seek validation from the glass-and-metal rectangles in our pockets is obviously at play in the group chat as it is on other social platforms. But it occurs at human scale, with distinct reactions from a handful of friends for a minorly funny joke, rather than at the alien scale of behemoth platforms, with likes endlessly mounting for a Facebook post in which you dunk on the president.

Like any social network, the group chat has its own social mores and prerogatives. Every group chat contains recognizable archetypes — the out-of-it person who asks “wait, what?” about every conversation; the (psychologically self-actualized and professionally successful) member who keeps the group chat on mute, meaning they don’t get alerted every time someone sees a Cobb salad — and undergoes regular cycles of high and low activity, depending on the schedules and time zones of participants. Every group chat has smaller orbiting sub-chats featuring new constellations of the original group’s members, created to plan surprise parties, or, worse, to complain about the guy who keeps asking “what, what?”

Which is another way of saying that group chats aren’t always beautiful and healthy expressions of friendship. The distraction of the group chat may feel more fulfilling than the distraction of Instagram, but it’s still a distraction — sometimes even from fulfilling in-person socializing. Orienting your social infrastructure around sharply circumscribed friend groups might help avoid the dreaded collapsing of social contexts that occurs on Facebook, but it can also reinforce cruel in-group/out-group dynamics. (Though, in their defense, because group chats can’t be crashed by angry strangers or malicious trolls, they’re only ever toxic in the familiar and reassuring ways that friend groups have been since middle school.) Private group chats can create echo chambers as distorting as the decontextualized noise of a public social feed.

Nor are any of the many companies whose products I use to talk to friends particularly benevolent. Apple’s iMessage, my most frequent group-chat app, ties my phone number up in difficult-to-extricate ways with its proprietary system, and splits friends in two tiers — blue and green. (My friend Dan became so incensed at being left out of iMessage group chats that he rigged a home server so he could receive iMessages chats on his Android.) WhatsApp is routinely accused of being a vector of misinformation in India, where it’s been linked to mob violence, and in Brazil, where it’s a source of far-right “fake news.” (Not surprisingly, WhatsApp is also the most “frictionless” of any chat platform, and it’s telling that the first step in reducing the flow of misinformation on the app is to disable the “forwarding” button.) It’s also owned by Facebook, the very company I took to group chats to get away from.

But even if most of these corporations are untrustworthy, at least there are many of them. The key advantage of the group chat is that “social graph” of your friend network exists in your head, and not only on a server in Iceland, which means you can easily abandon one platform for another without any trouble — or, as most of us do, occupy many platforms at once. The result, as Facebook knows all too well, is an internet much closer to the one we might want. “The only thing I still enjoy doing online/with technology is texting,” Sam, the friend who wanted to share something mildly amusing, told me. “All of the rest of it is torture/agony/hell. But I fucking love iMessage.”

*A version of this article appears in the May 13, 2019, issue of New York Magazine. Subscribe Now!

15 May 01:58

my coworker wants us to call her boyfriend her “master”

by Ask a Manager
Lisa G

Has anyone shared this yet. This is ripe for 1000 Steve comments.

I’m taking today off, so this is a reprint of one of my favorite letters. I originally published this at New York Magazine in September 2016.

A reader writes:

An employee, “Sally,” started at our workplace about a year and a half ago. She’s not my subordinate, but is the subordinate to a peer of mine, and works frequently with my subordinates. A few months later she got a new boyfriend, “Peter.” (I found out about this through normal water cooler-type conversation.)

After she’d been with the company a few more months, at Christmas time of 2015, she invited her boyfriend to our holiday party. (This is totally normal in our workplace; people are welcome to bring any family or friends they like to the party as long as they RSVP.) Everything there seemed fine as well, although at one point Peter asked Sally to get him a drink, to which she replied “Yes, master!” in a very “I Dream of Jeannie” kind of way. We all laughed it off as a joke, and it didn’t come up again.

…until it did. We had an early summer party in late May at which Sally and Peter both attended (again, bringing SOs and friends was totally acceptable, so that was not in itself a problem). At this party, there was a good deal more of Peter ordering Sally around and Sally calling him “master”: he sent her to fetch drinks and hot dogs, he told her to find a place for them to sit, etc., to which she replied consistently with “Yes, master.” It made a number of people, myself included, clearly uncomfortable, but there was nothing objectively abusive about it (he never yelled at her or threatened her), and her immediate supervisor and her supervisor’s supervisor weren’t there, and so no one said anything (perhaps incorrectly?).

After the party, at the office, I overheard a conversation in which one of her coworker-friends was like, “so uh, what’s up with the master thing?” and she explained that she was in a 24/7 dominant/submissive relationship, and he wasn’t her boyfriend or her SO or her partner, he was her “master,” and needed to be referred to as such. Her coworker was clearly flummoxed and didn’t have much response to that.

Later, I heard her correct someone who referred to her boyfriend as her boyfriend/partner, saying that he wasn’t her partner, he was her master, and should be referred to using his appropriate title. She compared it to gay rights, saying that if she was a man, they wouldn’t erase her relationship by referring to “Peter” as “Patricia,” and so they shouldn’t erase the D/s relationship by calling him a partner instead of a master. It’s pretty clear that her coworkers aren’t comfortable asking her “will your master be at the end-of-summer barbecue?” or “did you and your master do anything fun this weekend?, though, and thus have just stopped referring to Peter at all.

Her direct boss, my colleague, is baffled as to how to sensitively address this issue. My instinct is that there’s a very big difference between insisting that colleagues acknowledge that you’re in a gay relationship and insisting that they refer to your partner as “your master,” and that it borders on involving other non-consenting parties into your relationship … but I can’t really articulate why. For what it’s worth, I am a bisexual woman, and our office has a number of gay/lesbian, trans, and poly individuals, so it’s not an issue of being against nontraditional relationships. It just seems to be that it seems very important to Sally that Peter be referred to as “her master,” and it seems equally clear that her coworkers find this intensely uncomfortable.

Help? How can I advise my colleague? What’s reasonable in this situation?

Whoa. Yeah, your coworkers definitely don’t need to refer to Peter as Sally’s “master,” and she’s wildly out of line to request or expect it.

What Sally is asking for is indeed akin to involving non-consenting parties in their sex life and in their relationship. Even if she wanted to argue that the term isn’t a sexual one (which is a bit of a stretch), she’s still insisting that people participate in a dynamic of her relationship with Peter that people haven’t signed up to be a part of.

That may become more intuitive if you consider that there isn’t actually any need here for a label more specific than partner (or, you know, even just “Peter”). Partner is a conveniently generic term that covers a whole spectrum of possibilities — boyfriend, girlfriend, spouse, long-term companion, asexual mate, and so forth. There’s no need to use a term that describes the dynamic between them so specifically. After all, imagine if you had a coworker who insisted that people identify her partner as her “lover.” It’s too much information, it’s not needed, and it’s understandably going to make people uncomfortable.

(The “lover” comparison works particularly nicely, since anyone insisting on it would come across as just as self-involved as Sally is doing here. And to be clear, Sally’s behavior is self-involved; making a point of describing the inner workings of your relationship to colleagues and insisting that they use very specific, sexually charged language to describe it when a more generic term would do is very much the province of people who are indulging their own urges at the expense of consideration for others.)

And really, “partner” should cover it. Someone could be your partner and also be your master; it might be an unequal partnership, but it’s still a partnership.

That’s why refusing to refer to Peter as Sally’s “master” isn’t at all equivalent to refusing to acknowledge gay couples or calling someone who identifies as a man by a woman’s name. You’re not refusing to recognize the relationship’s validity; in fact, by referring to Peter as your coworker’s partner, you’re inherently recognizing the relationship’s validity. No one is being erased.

But Sally is asking for more than that: She’s asking you to get involved in and play along with a specific dynamic of their relationship. It’s entirely reasonable to decline to do that. Whatever she and Peter agree to do together is all well and good, but you and your coworkers don’t need to participate in it.

And the fact that this is happening at work, as opposed to just in a social situation, gives this a whole additional layer of weirdness and discomfort. It would be odd enough if Sally were just doing this socially, but it’s infinitely weirder and more disturbing that she’s making it A Thing at work — where people normally have stronger boundaries than this, where she has something of a captive audience, and where people feel pressure not to cause tension in their relationships with her.

So, should her boss — your friend — say something to her about it? Probably, especially if it’s making people uncomfortable, as of course it is. If Sally pushes back with the gay-rights comparison again, her manager can point out that everyone is happy to acknowledge her relationship with Peter, but that they’re going to use the term “partner” as they would do with everyone else — gay, straight, poly, or any other relationship category.

my coworker wants us to call her boyfriend her “master” was originally published by Alison Green on Ask a Manager.

13 May 15:38

For many young South Koreans, dating is too expensive, or too dangerous

Lisa G

I apparently have a fascination with gender politics in south korea

College-level dating classes offered in South Korea

Seoul, South Korea (CNN)Kim Joon-hyup recently went on his first date in three years. But the 24-year-old student wasn't looking for a girlfriend, he was completing a college assignment.

From picking the right partner to coping with breakups, the "Gender and Culture" course at Seoul's Sejong University teaches students the various aspects of dating, love and sex. The class is particularly popular for its dating assignment, in which students are paired with random partners to go on four-hour-long dates.

"There are a fair number of students who come for the dating assignment," said instructor Bae Jeong-weon. "There are students who have never dated before, and there are some who want to create opportunities by dating like this."

Such classes may be necessary. In 2018, a majority of South Koreans aged 20-44 were single and only 26% of the unmarried men and 32% of unmarried women in that age group were in relationships, according to the Korea Institute for Health and Social Affairs (KIHSA). Among those who were not dating, 51% of men and 64% of women said they were choosing to remain single.

A growing number of South Koreans are shunning romantic relationships amid economic hardships and societal problems.

The country's overall unemployment rate last year rose to its highest level in 17 years, at 3.8%. The youth unemployment rate was far higher, at 10.8% for those aged 15 to 29. In a 2019 survey by recruitment firm JobKorea, only one in 10 students due to graduate this year had found full-time employment.

While they struggle to find jobs, many young South Koreans say they lack the time, money or emotional capacity to go on dates. The likelihood of being in a relationship increases for both employed men (31%) and women (34%) compared to unemployed men (18%) and women (27%), according to the KIHSA data.

Due to the highly-competitive nature of the job market, many young people spend their free time in cram schools to earn extra certificates or professional skills that might give them the edge in interviews with prospective bosses.

Kim Joon-hyup, the Sejong student, is just such a crammer. As well as attending college full time, every weekday evening, he attends a school 30 minutes away from his home to learn game design.

"I don't have much time," Kim said. "Even if I meet someone, I'd just feel sorry for not having time to invest in that person."

Recent graduate Lee Young-seob, 26, fears that dating would be a distraction from his job search. "Career is the most important thing in my life, but if I date someone while I look for a job, I will be anxious and won't be able to make a commitment to the relationship," he said.

Dating can also be expensive. Matchmaking company Duo estimated the average cost per date is 63,495 won (around $55). People in minimum-wage jobs earning 8,350 won ($7.22) an hour would have to work 7.6 hours to pay for a single date.

In a survey by market research firm Embrain, 81% of respondents said dating expenses were a source of stress in relationships. Half of the respondents said that even if they meet someone they like, they would not start dating if their economic situation wasn't good.

"Because it's hard to get a job, there is no money to spare," said Kim, who works part time at weekends at a riding stables. "When you have someone you like, you want to invest everything in that person, but at the moment, it's hard to afford to meet anyone."

Bae, the Sejong professor, said this is the perception she hopes to change through her dating assignments, in which students are restricted to spending less than 10,000 won ($9) per date.

"Many students think it takes money to date," she said. "But when they actually do this assignment, they realize that if they think creatively, there are many ways to have a good time without spending too much money."

The "Gender and Culture" course at Seoul's Sejong University teaches students the various aspects of dating, love and sex, such as how to reach orgasm, erogenous zones and the psychology of sex.

Money isn't the only issue facing students on Bae's course. They often cite news stories about sex crimes, voyeurism and gender discrimination, all of which have become major societal issues in South Korea.

There were 32,000 cases of sexual violence reported to police in 2017, compared to 16,000 in 2008, according to data from the National Police Agency.

Among these, partner violence has soared sharply. Between 2016 and 2018, the number of cases in which a person was assaulted by a romantic partner or date rose from 9,000 to almost 19,000.

College student Lee Ji-su, 21, said she was deterred from dating when a friend was assaulted by her boyfriend after she broke up with him. Lee said the friend was terrified because the man kept showing up at her home even after their relationship ended.

"After seeing my friend go through such violence, I realized that I have to be more careful in selecting my dating partner, but it's not easy to find trustworthy men," Lee said. "It made me wonder whether dating was that important in my life if I have to spend so much time looking for men I could trust."

Even for those women with non-violent partners, there is another potential problem: Illicit filming. South Korea has a serious problem with voyeur photography, with more than 6,400 cases of illegal recording reported to police in 2017.

According to the Ministry of Gender Equality and Family, 65% of cases reported to its Digital Sex Crime Support Center last year involved illicit filming by acquaintances or romantic partners.

In recent months, a major scandal involving several high-profile K-Pop stars has shown just how widespread this behavior is. Singer Jung Joon-young was arrested in March over allegations he filmed women during sex without their consent and shared the videos online.

"The K-Pop scandal must have been a huge shock to people, especially to women," Bae said. "I think there are fears among women who are now questioning 'Will my boyfriend film me when I'm having sex with him?'"

Kim Ji-yeon, a 23-year-old college student, said she was scared about what her boyfriend could have said or shared behind her back after seeing a disturbing text message he sent to a friend. It read: "I can't have sex because my girlfriend is on her period. What a bitch."

"I was so insulted," Kim said. "I felt so betrayed that someone I thought I could trust said such things behind my back. I felt like I was just an object."

She broke up with the man, and has not dated anyone since then, saying she doesn't want to risk another boyfriend behaving even worse.

College students Kim Joon-hyup and Kim Min-ye are completing their dating assignment, in which students are paired with random partners to go on four-hour-long dates.

South Korea has long been plagued by a culture of toxic masculinity, the effects of which are compounded by a lack of sex education for men -- apart from watching porn.

"Students learn about sex more through porn than through sex education," Bae said. "What they (often) learn from porn is that sex is violent and women are just sexual objects. So, often their knowledge about sex is distorted."

Schools are required to provide at least 15 hours of sex education every year beginning at age six, a Ministry of Education official told CNN.

But many feel this is not enough. In a 2019 survey by the Korean Women's Development Institute, 67% of respondents said the sex education they received in school was not helpful.

"Many of my friends learned about sex through porn. They watch porn and think 'That's how I'm supposed to do it,' or 'If I do that, she'll feel good'," said Kim Joon-hyup, the male Sejong student. "So when they have their first sexual experience, it leads them to make mistakes."

To help correct such misconceptions, Bae's class provides information about sex, such as how to reach orgasm, erogenous zones, and most importantly, the psychology of sex and the gender politics around it.

"The goal (of the class) is to understand differences among people, especially between men and women, and how to form good relationships and become good people by considering and respecting others," she said "I think understanding each other is crucial as we work together to create a better and happier world."

Kim agreed. "By taking the class, I was able to think from women's perspectives and gain an objective understanding about the other gender," he said, adding that the class made "me want to date again."

CNN's Hong Gyu-bin, Kim Sung-joo, Ryan Nam and Eugene Jun contributed reporting.

05 Apr 14:13

Five teenagers dead after fire in 'escape room' in Poland

Lisa G

OOF.

Five teenage girls have died and one man was seriously injured after a fire broke out at an “escape room” interactive game location, in the northern Polish city of Koszalin, officials said.

“The victims of this tragedy are 15-year-old children, girls celebrating a birthday,” interior minister Joachim Brudziński told broadcaster TVN24.

Fire spokesman Tomasz Kubiak confirmed that the dead were women, and told AFP that “one man with severe burns was taken to an intensive care unit”.

Investigators in Poland on Saturday blamed a gas leak in a heating system for the fire. Prosecutors said that carbon monoxide inhalation was the likely cause of the deaths.

A 26-year-old man employed at the location was taken to hospital with burns.

The Koszalin prosecutor Ryszard Gasiorowski said a leak in the bottled gas heating system at the location was a probable cause of the fire. Earlier, firefighters blamed faulty electric wiring and substandard security procedures.

Gasiorowski said the fire probably broke out in the reception room and blocked the employee’s way to evacuate the girls. Autopsies will be carried out to confirm the cause of the deaths.

He said firefighters who put out the blaze and other witnesses were being questioned. The condition of the injured employee did not immediately allow for him to be questioned.

Poland’s interior minister has ordered fire safety inspections at more than 1,000 escape room locations across the country. The first inspections were being held Saturday, the interior ministry said. Previously, there was no official requirement for fire safety certificates at such locations.

Escape rooms are popular around the world and offer a live-action experience in which players are locked in a room with one hour to figure out a series of clues and riddles to get out.

02 Apr 22:16

Woman scares away a moose by tossing a cat at it

Lisa G

IRL Flerken!

23 Mar 16:49

North Koreans eating American BBQ is a fascinating insight into the nation

by Johnny Lieu
Lisa G

This sparks joy for me. Watching north koreans eat mustard is my new hobby.

Https%3a%2f%2fblueprint-api-production.s3.amazonaws.com%2fuploads%2fcard%2fimage%2f349182%2f9894a0a9-8806-455c-a3ba-ca2b36af0212
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It goes without saying that life in North Korea is different — including what food its citizens can buy.

Now, four refugees of the hermit kingdom have given an account of the nation's eating habits, as they try American barbecue staples like pulled pork, brisket and burnt ends for the very first time. 

It's all part of a video made by YouTube channel Digitalsoju TV and its discussion of North Korean food is particularly fascinating.

Meat is, of course, a scarce and expensive luxury in the country. One kilogram (2 lbs) of meat reportedly costs the equivalent of ten kilograms (22 lbs) of rice. Read more...

More about Bbq, Watercooler, Asia, Video, and Sauce
22 Mar 19:11

A Guide to the Major Sex-Video Scandal Engulfing K-Pop

Lisa G

Are you guys up on this?

TLDR Two major K-Pop stars have been implicated in filming women without their consent with hidden cameras. This apparently is a huge problem in SK -- spy cameras in public but private places (hotels, public bathrooms) -- with women as the majority of victims.

TLDR was TLDR: South Korea is having their #MeToo moment

Jung Joon-Young and Seungri.

Jung Joon-Young and Seungri. Photo: Getty Images

On March 12, a news story broke that rocked the world of K-pop: Seungri, who rose to fame as a member of the wildly popular and influential group Big Bang, was accused of “supplying prostitutes” to VIP customers at a night club in Seoul. Within a day, the probe had widened to include Jung Joon-young, a singer and TV personality, when police discovered a group chat he was in with Seungri and several other men, in which Joon-young reportedly shared footage he had taken of women during sex without their consent. Other stars, such as Yong Jun-hyung of the band Highlight and Lee Jong-hyun of the rock band CNBLUE, have recently made confessions regarding the group’s existence.

The Burning Sun scandal, as it’s been called, comes in the midst of a national conversation about misogyny and power — as well as spy-camera porn epidemic — and the momentum behind it has the potential to dramatically transform Korean society, or at least put several powerful men in serious legal trouble. When asked of the implications of this scandal in comparison to others that the industry has weathered, K-pop expert and Billboard columnist Tamar Herman told the Cut that this is “on a whole other scale.”

“This isn’t just a scandal,” she said. “This is a reckoning.”

Below, here’s a guide to the scandal.

It all goes back to Lee Seung-hyun, popularly known as Seungri, who was once nicknamed “the Great Gatsby of Korea” for his opulent lifestyle. But per authorities, the Big Bang star’s lifestyle was not simply luxurious — it was criminal.

In late January, police began investigating the Burning Sun nightclub in Seoul’s affluent Gangnam district, where Seungri was an executive director, after a video of a sexual assault on the property started to circulated online. Per South Korea’s Yonhap news agency, authorities believed staff members were drugging women and providing them to VIP clients to sexually assault. On February 15, they raided the business; two days later, the club closed and is currently being investigated.

From the beginning, Seungri has denied the allegations. But at the end of February, more incriminating evidence surfaced: a series of text messages exchanged in a Kakaotalk group chat in 2015, where he and around nine others discussed providing sex workers to investors and shared hidden video footage and photos of men sexually assaulting drugged and intoxicated women.

On March 11, Seungri was booked and charged with “supplying prostitutes,” which carries a three-year jail sentence; that same day, he announced via Instagram that he was retiring from the business.

“This scandal is too big,” he wrote. “As for the ongoing investigation, I will take it seriously to clear myself of all the allegations.”

Per K-pop website Soompi, when K-pop star Jung Joon-young — one of the men involved in the Kakaotalk chat — took his phone to a repair shop, a staffer discovered the chat and sent the messages to the Anti Corruption and Civil Rights Commission, which Seoul Metropolitan Police Agency investigated.

In one chat, reported by broadcaster SBS, Joon-young wrote, “Let’s all get together online, hit the strip bar and rape them in the car.” In response, an unidentified person reportedly said, “Our lives are like a movie. We have done so many things that could put us in jail. We just haven’t killed anyone.”

In mid-March, Joon-young accused of filming ten women in non-consenting sex acts and of later sharing the videos of the encounters, which he admitted to before being arrested on March 21.

“I am truly sorry,” he said, per The Straits Times. “I admit to all charges against me. I bow my head in apology to the females who were victimized by my actions.”

(It’s worth noting that this wasn’t Joon-young’s first run-in with the police over sex crimes: In August 2016, his ex-girlfriend accused him of filming her during sex without her consent. However, Soompi reports that the woman withdrew her sexual-assault charge one month after filing it; she has not spoken to press about her reasoning behind this decision.)

Police have confirmed that Choi Jong-hoon of the rock band F.T. Island (who also retired amid the sex-video scandal) was also in the group chat that illegally shared the videos, though the nature of his involvement is yet unknown. On March 21, police booked him for bribery; per another officer’s testimony who came forward during the current Burning Sun scandal, Jong-hong tried to offer him 2 million won (approximately $1,778) after being pulled over for drunk driving in 2016. Jong-hong reportedly discussed what happened in the KakaoTalk chat. “The chrome hearts [handcuffs] were pretty painful,” he wrote, SBS’s 8 O’Clock News reports. “Anyone who hasn’t worn them before can’t talk.”

Yoo In Suk, the COO of Yuri Holdings, was in the KakaoTalk chat, and has since resigned. Per All K-Pop, it is suspected that he used his ties to the Seoul police department to help cover up Jong-hoon’s DUI. However, he claims that all the messages shared in the group chat were “jokes or just false.”

Furthermore, two band members have admitted to being involved with the group chat: Lee Jong-hyun of the rock band CNBLUE, who confessed through his management company, FNC Entertainment, that “he deserves criticism for watching videos on KakaoTalk, disparaging women and having improper conversations about sex,” and Yong Junh-yung of the band Highlight, who voluntarily admitted that he knew of the group chat’s existence, per E! Online — though he denies any involvement. He too resigned from his K-pop group.

As previously stated, authorities say there about 10 people in the chat.

South Korea’s major sex-video scandal in K-Pop likely couldn’t have happened at any other time in the country. In the past few years, South Koreans have meanwhile been grappling with a widespread spycam epidemic and #MeToo. Therefore, when these reports emerged, the scandal wasn’t swept under the rug.

“The industry in Korea … is a boys’ club,” Jang Yun-mi, a spokeswoman for the Korean Women Lawyers Association, recently told Bloomberg, and in that world, women are expected to portray either highly sexualized or highly innocent images. Indeed, when the government’s Ministry of Gender Equality recently attempted to crack down on “the problem of … uniformity among singers,” the government faced so much criticism it withdrew the guidelines.

And while those for women are higher, all K-pop stars are held to extremely high standards — both by fans and managers. This scandal, however, has shaken the public’s view. Seungri’s agency, YG Entertainment, and Jong-hyun’s agency, FNC Entertainment, are in PR crisis mode, and their stocks have dipped; furthermore, the former is being audited.

The implications of this scandal go well outside the world of K-Pop. On March 19, South Korean President Moon Jae-in called for a serious investigation not only into Burning Sun sex crimes, but also into another, older case: the 2009 suicide of actress Jang Ja-yeon, who wrote in notes that she had been sexually and physically abused multiple prominent entertainment executives, but whose death was met with an investigation that the public deemed inadequate. While Ja-yeon reportedly named prominent figures who assaulted her in the notes, prosecutors did not charge any of them, citing lack of credibility as the reason.

“The common factor is that [the cases concern] developments that took place among the privileged, and there is circumstantial evidence suggesting that the prosecutors and police purposely conducted incomplete investigations and actively prevented the truth from being revealed,” Moon said. “If the truth is not revealed, we cannot say it’s a just society.”

In response to the current sex-video scandal, some stars, such as Ku Hye Sun, have posted tributes to Ja-yeon. “Rest peacefully in heaven,” her caption reads. “You are a beautiful soul.”

As the scandal grows in scope and scale, it’s likely that it will have a ripple effect across the entire country, Herman says.

“I think this has less to do with the immediate effect on the K-pop industry and more the immediate effect on how prominent men use their power in South Korea, and hopefully will spur discourse and even legal changes in the country,” she said.

A Guide to the Major Sex-Video Scandal Engulfing K-Pop

20 Mar 16:50

Saturday Morning Breakfast Cereal - Whoopsie

by tech@thehiveworks.com
Lisa G

Whoopsie.



Click here to go see the bonus panel!

Hovertext:
I think the likely outcome is we'll provoke the robot revolution by trying to kill them out of jealousy.


Today's News:

Thanks, London, for a spectacular BAHFest 2019. We are already getting excited about 2020.

10 Oct 16:17

A Letter to a Long Lost Love… Found

by Lisa Goldberg
Lisa G

I wrote a blog about you guys...

Dear Google Reader,

You were a diamond in the rough, the long form social network that could; the learned man’s Tumblr. It’s now been two years since we last shared a connection (and 25 articles about the supposed fate of Walter White) and I need you now more than ever.

We fell in love the day that I discovered that I could subscribe to friends feeds. You were all articles, only articles – and full articles at that. No longer just an RSS feed of the 5 blogs I love, but a curated RSS feed of my friends who had great stuff to share and say. We began to comment on articles, we had great conversation. I made friends. ACTUAL FRIENDS that went from online to real life.

No other network will do. Facebook? Yes, there are links there, but I’m friends with random people who post click-bait articles and fill my newsfeed to the brim. Twitter? I follow over 1K people. For a small group of like-minded people, Reader, you were the only one for me.

Two years ago, almost to the day, you took it all from me. Everything we had built together. Everything we shared (no, I shared). You wanted to “retire [your] sharing features” and move them to G+. The betrayal I felt – I thought I may never love again. By July of last year, you were gone for good.

I’ve found a new lover, enter… The Old Reader. He looks just like you, he shares just like you (NOTE: with premium payment). Is it too little too late? Can we begin again?

Honestly. He’s everything you’re not. We got to a point in our relationship where you stopped trying. No more new features, no more supporting the die-hard fan base that would have done ANYTHING FOR YOU. He cares. He innovates. He’s linked to my Pocket account.

That’s right, Google Reader! You heard me! I read my Old Reader articles off line without WIFI in the subway. Could you ever have dreamed of doing that?

You never cared about the rag-tag group of followers that only wanted to share interesting and thought provoking articles in long form. You took something great and tried to move it over to Google+. You didn’t even know what you had.

Well, we don’t need you anymore. We’ve rebuilt.

So join me, everyone. Use my new favorite site on the World Wide Web, The Old Reader and link it to Pocket, for the ultimate one-two combo of ‘read well’ + ‘read later.’

Share. Care.

No longer yours,

Lisa

 

09 Oct 08:49

Liberia Says Man Who Brought Ebola to U.S. Lied at Airport

by Jonathan Ellis
Ebola
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Liberian officials say they will prosecute Thomas Eric Duncan, the man infected with Ebola at a Dallas hospital, because he lied at the airport about having been in contact with the disease when he left Liberia, the Associated Press reported.

Duncan had been screened for fever at the airport in Monrovia, Liberia's capital, upon his departure Sept. 19, and showed no symptoms. But according to reports, he was also required to fill out a form like this one:

Here's the health form that #Ebola patient Duncan would have filled out on Sept 19 when leaving Liberia for USpic.twitter.com/4qlCspMtcR

— Geoffrey York (@geoffreyyork) October 2, 2014 Read more...

More about Us World, Us, and World
07 Oct 16:42

Feel the 'Tension' of Jimmy Fallon and Carol Burnett's Lost Soap Opera

by Tricia Gilbride
Lisa G

!!!!! (You've already seen this haven't you.)

Caroleburnettjimmyfallon
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Comedy legend Carol Burnett stopped by The Tonight Show on Monday, and naturally, she joined Jimmy Fallon for a sketch.

The pair showed clips from their short-lived early '90s TV show, Tensions, in which mundane situations get the soap opera treatment. (It was short-lived because it never existed at all.) Watch above for the most dramatic conversation about milk versus half-and-half that you'll ever see.

More about Viral Videos, Jimmy Fallon, Comedians, Tv, and Watercooler
02 Oct 20:04

Ello, what's all this then? An ad-free social network

by Glenn Fleishman
A new social micro-blogging network, Ello, is flooded with users during its beta. Ello is predicated on not selling its users out or selling them stuff. Glenn Fleishman suggests it already needs to be held to the fire. Read the rest
21 Nov 21:11

8 Simple Copywriting Tips, Backed By Science

by Belle Beth Cooper
Lisa G

STEVE. #1 Upworthy's photo. It's for you.

pensI’m pretty lucky to have Leo around, because there are lots of times when I’m stuck on a title for a post, or the perfect word for something I’m writing.

Fortunately, we’re pretty keen on experimenting and testing here at Buffer, so I can try lots of different ideas and see what works best.

Even better, though, is having some data to give me a rough guide on where to start. I found some really useful data about crafting the perfect blog post or copy, and hopefully you’ll find it useful too.

1. Create a “curiosity gap”

Upworthy is arguably one of the most successful content marketing companies around, with massive successes on social media to their name.

One of the tips Upworthy offers from analyzing their own success is to ensure every headline has a “curiosity gap.” That is, the headline needs to be tantalizing enough to get a reader to click through, but mustn’t give away the whole story.

A great example comes from an Upworthy story about Mitt Romney:

Too vague, so readers aren’t interested: Mitt Romney Says Something Bad, Again

Too specific, so readers already know the whole story: Mitt Romney Says, “I Want The Middle Class To Be Tied To The Roof Of My Car.”

Screen Shot 2013-11-18 at 7.39.15 AM

The final title ended up being: You Will Not Believe What Mitt Wants To Do To You — just enough intrigue to encourage click-throughs and still enough mystery that the payoff of reading the story will encourage readers to share it.

2. Use numbers: Our brains can understand it more easily

BuzzFeed is a perfect example of just how popular listicles can be. It’s not really surprising, either, given how we’re constantly bombarded with content and don’t have time to read it all.

The Takipi research found that while numbers work well in headlines, digits in particular are more shareable. For instance, instead of “Ten ways to…” you should use “10 ways to…”

In the analysis, higher numbered lists (e.g. “100 ways to…”) were shared more, as were headlines that started with a digit.

list posts

The scientific back-up: These stats are backed up by the research of Stanford Business school professor Chip Heath and corporate education consultant Dan Heath, who found that one of the six principles of all ideas that “stick” is to make them concrete—using digits and specific facts rather than broad statements.

3. Choose the right words: These are the 27 most retweetable and sharable ones

Specific words are more popular than others, particularly in headlines.

From Takipi’s research, the most popular blog posts had these words in their titles:

If you’re tweeting a post, you might want to include these twenty most-retweetable words/phrases:

  • you
  • twitter
  • please
  • retweet
  • post
  • blog
  • social
  • free
  • media
  • help
  • please retweet
  • great
  • social media
  • 10
  • follow
  • how to
  • top
  • blog post
  • check out
  • new blog post

Back to blog post titles, though. Interestingly, Takipi’s research found that using the word you, which many of us (me included) assume is one of the most powerful words we can use, actually didn’t have any effect on how many social shares a post got.

4. Make it scarce

Screen Shot 2013-11-18 at 7.47.54 AMThe team from Takipi analyzed a bunch of tech blogs to see which posts were shared more on social media than others, and what they had in common. One of the things they found was that using negative, dark and aggressive words in titles lead to more shares.

For instance, including the words no, without and stop lead to more shares that more positively-framed titles using words like do or start. Another part of this finding was that aggressive or violent-sounding words encouraged more social shares, as well. For instance, words like kill, dead and fear seem to be more shareable.

The Takipi post provided a good example of this from three similar articles on TechCrunch, where these two headlines were extremely popular:

Oracle makes more moves to kill open source mySQL and Oracle is bleeding at the hands of DataBase rivals

But this headline had less than a third of the number of shares that the other two garnered:

For Oracle it’s about the machine, not the fantasy of a new world

Solution: Of course, writing about negative things or trying to make things negative isn’t that great of a way to help us lead a happier life, which is what we’re all about. So, one way to use this technique is to still focus on the positive, but to turn it inside out. Here is an example where this worked very well for us:

5. Don’t expect announcements to be popular (and turn them into a story instead)

One of the most interesting things I found in my research was about what doesn’t work. It turns out that announcements generally get shared the least.

In Takipi’s research of tech blogs, posts including the words announcing, wins, celebrates or grows usually fell near the bottom of the most-shared list.

Using the word lose, on the other hand, usually landed a post in the top 50% of the list, backing up my earlier point that negative words seem to be more shareable.

Solution: Since we know that announcements can be boring, create a story instead. One example where we had this work incredibly well, was when we announced the 1m user milestone for Buffer. Instead of making it an announcement we made it into a story full of pictures and events that happened throughout the Buffer journey.

Story-telling is in fact the most powerful way to activate our brains. You can in fact, create the exact same emotions that you had when experiencing a situation in the other person if they are listening to your story. This Neural Coupling modal describes it best:

The same emotional areas of the brain are activated in the listener, that the speaker experienced as he tells a story of an event:

6. Know exactly who reads your posts and tailor your words to them

As with most of the social media topics we discuss here at Buffer, your particular audience will determine what works best for you.

Upworthy noted that middle-aged women are the biggest sharers online, so there’s a pretty high chance you’ll want to get them on board if you’re trying to increase how much your content gets shared.

This could mean avoiding jargon or slang, keeping your word choices simple and your sentences short, or avoiding swearing.

The trick to getting it right for your audience? Test everything.

We often try multiple headlines for the same Buffer post to see which one will work best on social media and we’re sometimes surprised to see a big difference between our tests.

Research has actually shown that different audiences will respond better to different messages. One study used two different marketing messages for TiVo: one that used abstract messages about the freedom TiVo offers, and another that used more concrete messages emphasizing specific features of TiVo.

Customers in the study responded more positively to messages that aligned with their own attitudes—whether they were to fulfill their aspirations and satisfy achievement goals, or to fulfill their responsibilities and satisfy their security goals.

Keep in mind your audience and their attitudes and goals when crafting your copy or tweaking your headlines.

7. Make it surprising (our brain likes it!)

Another of the six principles of ideas that “stick” from Chip and Dan Heath’s research is to use the element of surprise.

Presenting something unexpected—breaking a pattern—will help you to capture attention, according to their research.

This works in two parts: surprise captures our attention initially, and interest holds it.

We often try to use this in our Buffer posts, for instance:

Why is this so powerful? According to Dr. Gregory Berns unexpected rewards have an incredible power on us:

“This means that the brain finds unexpected pleasure more rewarding that expected ones, and it may have little to do with what people say they like,”

So surprises are more stimulating for us and will get our attention much more easily than things we already know well. Even if we really like those things!

8. Use more verbs and less nouns

I’ve mentioned which words are the best to use, but knowing which types of words are best can give you more flexibility.

Social media scientist Dan Zarrella analyzed 200,000 tweets that included links and found that those that included adverbs and verbs had higher click-through rates than those using more nouns and adjectives.

Interestingly, verbs are also more persuasive in college admission letters. Dee Leopold, Harvard Business School’s head of M.B.A. admissions said in an interview that the best recommendations for student contain lots of verbs, as these are stronger than adjectives.

Image credits: Dan Zarrella

P. S. If you liked this post, you might like A scientific guide to posting Tweets, Facebook posts, Emails and Blog posts at the best time and The Science of Persuasion: How To Get People to Agree with What You Say.

Photocredit: peppergrasss

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