The Museum of the City of New York hosts a must-see exhibition featuring the work of legendary American designer Paul Rand. “Everything is Design” collects over 150 advertisements, posters, brochures carrying the colorful graphic codes that became the artist’s trademarks. Taking a humorous, often surrealist approach to illustration, Brooklyn-born Rand began his career in advertising in the ’30s. Believing that “the problem of the artist is to defamiliarize the ordinary,” he would soon become an integral part of the Madison Avenue advertising revolution through the ’40s and ’50s. Introducing European Modernism to American graphic design, Rand went on to work for the likes of IBM, ABC and UPS, his work earning him a place in MoMA’s top ten best art directors in the world. Today, many will know him through the popular children’s book created with wife, author Ann Rand, a medium in which his playful style was allowed to run riot. Described by curator Donald Albrecht as “a visually stimulating, memorable, problem solving approach to design,” Rand’s work continues to inspire and entertain.
Everything is Design: The Work of Paul Rand runs February 25 – July 19 at The Museum of the City of New York, 1220 Fifth Avenue (at 103rd Street)
New York, NY 10029.
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