One of the most popular tablet and phone games is Candy Crush Saga, which is a variation on the “match 3 on a grid” style of timed puzzle games. (I was a fan of Bejeweled when it first came out.) The overriding theme, of course, with Candy Crush is the fact that it’s candy-themed. Why didn’t they come out with this a year ago?
The game has finally been licensed for actual eating instead of just virtual play by King.com to Healthy Food Brands. The launch of the candy line includes four varieties: Candy Crush Sour Fruit Gummies, Fruit Mix Gummies, Jelly Fish and Color Bombs. They come packaged in boxes, with between 3 and 3.5 ounces in each. I picked mine up at Dylan’s Candy Bar where they’re priced at $4.00 a box.
The design of the box is trippy and colorful, matching the design elements of the game very well along with more animated characters on each box. Today I’ll review the Gummies together (the others later this week).
The Candy Crush Mixed Fruit Gummies box features a colorful unicorn on the front. There gummi flavors are: Blue Raspberry, Green Apple, Lemon, Cherry, Orange and Grape. Each of the candies, as you’d imagine, relates to a candy piece within the game.
The gummis are soft with a bit of a matte finish to them. Most are about 1/2 an inch in diameter, with the red ones clocking in at almost one inch.
I don’t know what the pieces are supposed to be in the game, if they have names or represent some sort of real world candy.
Orange Oval is orange. It’s mild and ordinary. It’s a soft chew with a nice balance of zest, juice and tartness.
Green Cube is green apple and it’s completely weird. It tastes rather ... grassy. There are the apple juice notes and less of the fake Jolly Rancher flavor to it, but mostly it was weird. It was also inconsistently sized. Some were cubist, some were flat.
Purple Berry is grape. The shape indicates it should be raspberry, but the flavor is definitely grape, as in grape soda. Nice, not too dense and artificial but a note of the colorings does taint it with a bit of a metallic note.
Yellow Drops are lemon. These are nice, well rounded with a lot of zest, a zing of tartness and just a little sweet lemon poundcake note.
Red Stripes are cherry. Well done black cherry. It’s much more intense than the orange or purple flavors, a better gummi version of Life Savers than the Life Savers gummis.
Blue Dots are blue raspberry. This is quite nice, they’re understated and rich. There’s a floral note to begin with, then a sort of black-tea seediness that really sells the berry flavors. They’re a little tart, so it’s kind of jammy. I’m not usually a fan of the blue varieties of raspberry, but this one is good.
The gummis are good, the flavor variety is different from the standard Haribo or Life Savers gummi combination, so there’s that going for it. The pieces are quite small, so you can get quite a few flavor combinations in a single handful if you’re into that.
The Candy Crush Sour Fruit Gummies are just a sour sanded version of the fruit mix. The flavor variety is the same: Blue Raspberry, Green Apple, Lemon, Cherry, Orange and Grape. This box has a green theme and a friendly alligator on the front.
(Nope, there are no plays on this game board.)
Orange Oval is orange. Sour orange is actually less flavorful than the regular one. It seems less about the zest flavors are more about Tang.
Green Cube is green apple. It’s hard to say much about these since I only had two of them in my bag. They have the same weird grassy flavor combined with apple juice but this time it’s quite sour to start then too sweet at the finish.
Purple Berry is grape. Shazaam! These are a curious little, poppable version of grape soda.
Yellow Drops are lemon. These retain all of their zest but get the extra zing of the sour sand. Very well done without being too acidic.
Red Stripes are cherry. These are quite tart, which brings out more of the wild cherry flavors and less of the dark berry notes of the black cherry. (As if there’s much of a difference.)
Blue Dots are blue raspberry. The seed flavor that’s kind of like iced tea doesn’t quite work in the super sour version. It’s still floral and tart, but towards the end it gets into something that’s trying to be sincere but just feels sarcastic. It’s too sweet with a sort of vanilla note to balance with the earlier tartness.
Of the two candies, I preferred the Mixed Fruit. The sours just weren’t as good as many other sour gummis I’ve had. As far as whether or not they meet my expectations of what the candy from the game should be, I kind of though the candy pieces were different kinds of candy - that some were like Runts, others hard candies and some might be jelly beans.
According to their website, Healthy Food Brands is the international marketer of “better for you” confections and chocolate products. The Candy Crush Fruit Gummis are made with white grape juice from concentrate, along with sugar and corn syrup, a touch of sorbitol (a sugar alcohol that bulks up the product but adds less sweetness than sugar) and a bunch of artificial colors and flavors. They’re made in Mexico.
This isn’t the first game-app-themed gummi I’ve tried from Healthy Food Brands, as they also make the officially licensed Angry Birds Gummis. Those packages were also made in Mexico but marked as peanut free and gluten free. I don’t know why this product couldn’t also qualify for that notification. There’s actually no allergen statement at all on the package. If you have questions, they list only a mailing address… no email, no website. Not exactly what I’d say fulfills something called a healthy brand.
Name: Candy Crush: Mixed Fruit and Sour Gummies
Brand: King.com distributed by Healthy Food Brands
Place Purchased: Dylan’s Candy Bar (Farmers Market)
Price: $4.00
Size: 3.5 ounces
Calories per ounce: 85 & 92
Type: Gummi/Sour
Rating: 6 out of 10 & 5 out of 10
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- Candy Crush Jelly Fish
- Candy Crush Color Bombs
- Haribo The Smurfs Gummi
- Angry Birds Fruit Gummies
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- Au’some Snerdles Super Mario Power Up Box
- Sunkist Fruit Gummies
- Wii Candy Dispenser & Nintendo Gummis