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15 Oct 22:30

Without net neutrality, what stops HBO from turning the internet into cable?

by Adi Robertson

Several years ago, someone came up with a potent worst-case scenario for an internet without net neutrality: it would look like cable TV. With the option to slow down or block individual sites and programs, ISPs would give you the internet equivalent of basic cable, then charge extra for "News" and "Hollywood" bundles with Digg and YouTube instead of CNN and Showtime. There’s no subtlety, but it gets the point across. So what happens when, after almost a year with no net neutrality rules, a company whose name is synonymous with premium cable jumps online?


Earlier today, HBO and its parent company Time Warner announced an internet-only subscription program, letting customers use the HBO Go streaming video app without first buying a cable or satellite package. This has been a major request for years, and HBO has openly acknowledged that many cord-cutters are sharing account passwords with friends, not heading back to the television. Since it hasn’t laid out the details of its plan, it’s possible we won’t get a real substitute for cable, just a better version of its Amazon Prime back catalog. If it’s as good as fans of Game of Thrones, Girls, or Boardwalk Empire hope, though, cable companies could be losing one of the few things — alongside ESPN and other sports channels — that keep customers from dropping TV altogether. But that traffic is still going to be running through those same companies’ internet pipes, and if Netflix hasn’t been able to get by without paying to connect to Comcast and Verizon’s networks, cable companies are going to push as hard or harder to keep making money off a defector.

'Fast lanes' can be flexible, but they make everything else a slow lane

"I think cable operators are aware that more and more content is going to move online," says John Bergmayer of pro-net neutrality group Public Knowledge. "Instead of trying to stop that trend, I think cable companies would just like to find ways to control it — either by offering the online content themselves or coming up with ways to get online video services to pay them." The most extreme version of this would be throttling a particular internet service: if you don’t pay a little extra, HBO Go slows to a crawl, and the cable-fication of the internet begins. This is, simply put, not likely. It’s far more probable that HBO will come to a Netflix-like agreement to directly connect to an ISP, or that it will partner with cable companies for a competitive advantage, like the right to offer service that doesn’t count against users’ data caps.

More generally, there’s a battle going on over whether the FCC should ban internet "fast lanes," in which ISPs would speed up certain sites or software for a price. While they wouldn’t be allowed to actually degrade service for anyone else, improving the internet for specific, popular products arguably makes it easier to skate by without improving the baseline network that new companies use. The more data-hungry a service is, the more noticeable a speed gap would be, so a high-profile streaming-video company that managed to get in the fast lane would have a noticeable advantage. With a strong catalog, backing from Time Warner, and existing relationships with cable operators, HBO is well placed to be the one that does it.

And so far, it seems happy to be in that position. "Every night in the United States, a big piece of the broadband capacity of the country is being used, probably, by Netflix and Youtube," said HBO chairman and CEO Richard Plepler when asked about net neutrality. "If you add a lot more programming ... there's gonna be a strain on that system," he continued. "There's gonna need to be an evolution of financial support to continue to maintain the ability of the broadband infrastructure" for digital video. "One way or another, that's going to work out." Reading between the lines, it’s an endorsement of deals between streaming-video companies and ISPs, whether that means a connection fee or a "sponsored" deal for free data. Plepler said that HBO planned to continue working with its current partners and would "explore models with new partners," echoing the language ISPs use to discuss "fast lanes."

"If you add a lot more programming ... there's gonna be a strain on that system."

To some, fast lanes aren’t categorically bad. "There are good reasons to think even an exclusive sponsored data deal could be good for consumers — and even for Netflix. But it really depends," says Berin Szoka of TechFreedom, which tends to oppose net neutrality. Exempting HBO from a data cap, for example, could free up bandwidth for other video sites. Granted, the higher video resolution goes — Netflix is already looking at 4K — the more precious each gigabyte of data becomes. "As quality levels improve, there might come a point where refusing to allow Netflix to participate in a sponsored data program might well make it harder for Netflix to compete with other video providers," he says. "But we’re certainly nowhere near there yet." The point, for Szoka, is that the FCC shouldn’t rule out possibilities that aren’t clearly anti-consumer, as long as they don’t already fall under antitrust law.

Regardless, plenty of these deals could exist even under the most stringent FCC net neutrality framework. Netflix’s negotiation with Comcast over internet backbone service, for example, doesn’t fall under its proposed purview. Time Warner and an ISP could both fairly undercut competition by offering free HBO Go to customers. Overall bandwidth costs might have to be passed on to consumers, which ideally would incentivize more efficient networks but seems as likely to jack up prices. Could the internet feel more segmented as a result? It’s possible. But as long as ISPs aren’t meddling with the actual speed of data as it flows to their customers, it’s not a net neutrality problem.

Whether or not the FCC adopts meaningful net neutrality rules, as it’s promised to do this year, HBO is still a step towards a world where everything lives on the internet by default. Even if it sides with ISPs instead of Netflix, it’s no longer literally tied to traditional television. Is the internet heading the way of cable? "I don’t know. I think today it looks like cable," says Matt Wood of net neutrality advocacy group Free Press. "It sounds to me like this is probably an improvement."

15 Oct 22:29

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15 Oct 21:56

The Future Of The Culture Wars Is Here, And It's Gamergate

"In many ways, Gamergate is an almost perfect closed-bottle ecosystem of bad internet tics and shoddy debating tactics. [...] What's made it effective, though, is that it's exploited the same basic loophole in the system that generations of social reactionaries have: the press's genuine and deep-seated belief that you gotta hear both sides."
15 Oct 21:46

imgur: the simple image sharer

by djempirical
firehose

duck on a sunroof from below

15 Oct 21:43

Photo



15 Oct 21:43

Where do birds go?

15 Oct 21:13

Become a master of Dothraki with this new Game of Thrones app

by James Whitbrook on Toybox, shared by Ria Misra to io9

Become a master of Dothraki with this new Game of Thrones app

Game of Thrones' Dothraki tongue is just one of many fictional language's created by David Peterson - but it might just be one of his most popular. Now you can start learning some conversational Dothraki for yourself through a new mobile app. Athdavrazar!

Read more...


15 Oct 21:12

Breaking: Neil Patrick Harris Is Hosting the 2015 Oscars! - He requests the highest of fives!

by Rebecca Pahle

9449120800_e57aa077d1_z

‘Bout dang time. Variety reports that, at long last, Neil Patrick Harris will get his crack at the Oscars:

Harris has performed on the Academy Awards show, but this will be his first time as host. Harris has hosted the Tony Awards in past years and Emmy this year, so with Oscar, he is apparently going for the EGOT sweep of hosts. (All that remains is Grammy.) He is appearing in Fox’s B.O. hit “Gone Girl.” He has won four Emmys and this year took home a Tony for the lead role in the musical “Hedwig and the Angry Inch.”

Harris himself confirmed it with the following video:

(“Saw a lady in half?” Neil, do you need to confess something?)

The 87th Oscars will air on February 22nd. This bodes well for the opening number, doncha think? Gone Girl: The Musical. It’s gonna be legen..



DARY.

(picture by vagueonthehow)

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15 Oct 21:11

Photo

firehose

sext



15 Oct 21:08

See, heer, malignants foolerie retorted on them properly, 1642

firehose

sick proper retorts



See, heer, malignants foolerie retorted on them properly, 1642

15 Oct 21:07

kateoplis: HOPE, The Umbrella Revolution


Philippe Lopez/AFP/Getty


Anthony Kwan/Getty


Alex Ogle/AFP/Getty


Reuters/Bobby Yip


AP Photo/Kin Cheung


Reuters/Tyrone Siu


Reuters/Liau Chung-ren

kateoplis:

HOPE, The Umbrella Revolution

15 Oct 21:04

Virgin America made a nearly six-hour-long commercial about being bored on an airplane

by Jacob Kastrenakes

In case you ever want to relive the grueling boredom that encompasses you on a long flight, Virgin America has produced a nearly six-hour-long commercial about how unbearably dull the average plane ride is. The video shows passengers on a flight across the United States, playing out its events in real time. In this case, the passengers are mannequins that almost look like they've come out of They Live, with totally stupefied and half-dead looks across their faces.

Oddly enough, Adweek reports that the video is meant to run as an online pre-roll, with the assumption that viewers will probably skip over it to go watch their video. But it's actually kind of wonderful to jump around the ad and watch its incredible dullness for a while. There's a great part about four-and-a-half hours in where the one mannequin is playing with its tray table. Naturally, the idea is that if you fly Virgin, you'll have something better to do.

15 Oct 21:04

Eggcyte is Making a Pocket-Sized Personal Web Server (Video)

by Roblimo
firehose

"one weak password can put your private celebrity photos (you are a celebrity, right?) into the wrong hands. If you suddenly decide you don't want to share the information on your Egg any more, turn it off"

yeah, uh. ok. good luck

Eggcyte has been working on this for two years. It's on Kickstarter now; a personal server you can use to share music, video, text, and just about anything else without resorting to cloud-based services where one weak password can put your private celebrity photos (you are a celebrity, right?) into the wrong hands. If you suddenly decide you don't want to share the information on your Egg any more, turn it off. If you suddenly have something new to share, like a video you just shot of the Loch Ness Monster capturing an alien spaceship, you can connect your Egg to the Internet anywhere you find a wireless access point. The main thing, say the Eggcyte people, is that your data is yours and should stay that way. Facebook and other cloud-based "sharing" companies use your data to learn about you. Here in the U.S. their primary purpose may be to show you ads for things you might want to buy. In more repressive countries, cloud-based sharing services may use your private data in ways that could be hazardous to your health. Of course, our government people would never keep track of what we post on Twitter and other online services... or would they? (Alternate Video Link)

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15 Oct 21:03

The World Cup of Hockey is coming back, so let's just forget about the Olympics

by Joe Yerdon

An international hockey tournament that takes place on our continent on our terms is exactly what we need to not feel guilty about getting out of the Olympic Games.

It's time, NHL fans, to give up caring about the Olympics.

The NHL, NHLPA and IIHF are close to bringing back the World Cup of Hockey, according to John Shannon of Sportsnet. The groups are meeting in New York City and have been discussing this possibility since the last lockout came to an end in 2013.

You might think it's crazy for the NHL to potentially give up on the Olympics because it's given us so many tremendous games since pros became part of it in 1998, but after the time-shifting awkwardness Sochi provided and the next two Olympics set to occur in Korea in 2018 and either Kazakhstan or China in 2022, the time for the NHL to take a break from the Olympics and do the international thing themselves is now.

The World Cup of Hockey isn't a new thing by any stretch. There were World Cups in 1996 and 2004 and prior to that the Canada Cup ran from 1976-91. Some unforgettable memories were created at these tournaments.

In 1996, Mike Richter, Brett Hull, John LeClair, and Brian Leetch helped the United States defeat Canada to win gold. That USA team is credited with lighting the fire that helped inspire many of the top young American players now.

The 1987 Canada Cup saw Canada defeat the Soviet Union in three games, all of which had 6-5 final scores. Canada's roster was absurdly loaded with Wayne Gretzky, Mario Lemieux, Mark Messier, Raymond Bourque and Paul Coffey headlining a team that featured 12 Hall of Famers.

These teams and these results have created memories that have sustained generations now and they all took place before NHL training camps opened up. Is there a better way to gear up for a new season than having a massive tournament with bragging rights for your country on the line? I think not.

Some may say the World Cup of Hockey isn't as big a deal as the Olympics or even compare it to the FIFA World Cup. Comparing anything to the single biggest sports tournament in the world is unfair, but there's a benefit for the NHL to having the World Cup instead of the Olympics.

With pros being (likely) taken out of the Olympic Games, that means amateurs would head to Korea and that gives the young guys a chance to shine on an even bigger stage. That kind of experience is invaluable and, perhaps more importantly, won't cause the NHL to interrupt their own season for three weeks to make it all happen.

Change is scary, we get that, but embracing the World Cup will be a good thing to do. It'll give all the same feelings of nationalistic pride and jingoism you get with the Olympics and leads into all the uninterrupted NHL action one could want as well as none of the gross entanglements that come with the IOC.

15 Oct 21:02

deathandmysticism: Chris Columbus, Home Alone 2: Lost in New...



deathandmysticism:

Chris Columbus, Home Alone 2: Lost in New York, 1992

15 Oct 20:15

Tech Companies Lobby to Keep Wearables Unregulated #WearableWednesday

by Becky Stern
firehose

libertarian paradise~

Apple Event

Wearables regulation lobbying on Politico:

Technology giants poised to reap billions from selling “wearables” and other personal health technology are furiously lobbying Capitol Hill with a strong message: Don’t regulate our Fitbits.
The Affordable Care Act calls for patients to become bigger players in their own health, and companies that make personal health devices want Medicare to incentivize doctors who encourage patients to use them.

As the market for the devices grows, however, the companies that make them and collect the data are coming under increasing scrutiny over privacy and security issues, because everything from heartbeats to insulin deficiencies will be stored on the devices and possibly on the cloud. Under the old Health Insurance Portability and Accountability Act (HIPAA), these devices – Fitbits, Jawbones and the like – aren’t covered. But some regulators and lawmakers believe that at least some of them should be regulated like other medical devices.

The tech industry is trying to stay one step ahead of the regulators, and Apple is leading the way.


Flora breadboard is Every Wednesday is Wearable Wednesday here at Adafruit! We’re bringing you the blinkiest, most fashionable, innovative, and useful wearables from around the web and in our own original projects featuring our wearable Arduino-compatible platform, FLORA. Be sure to post up your wearables projects in the forums or send us a link and you might be featured here on Wearable Wednesday!

15 Oct 20:14

Nexus Player is Google's first Android TV device

by Jacob Kastrenakes
firehose

third TV device tho

The first device running Google's new Android TV platform with be the Nexus Player, a set-top streaming box made by Google and Asus. The device is being announced today, and it's Google's latest in a very long line of attempts to take over your TV. Though Google's past attempts have been fairly unsuccessful, Android TV looks like it could be a different story. Announced back in June, Android TV has a good-looking interface that allows you to stream music, movies, and TV shows. You can also play Android games on it, and it can mimic the Chromecast's features, all of which make it sound like it could turn out to be a useful little box.

The Nexus Player will be available to preorder on October 17th, and you'll be able to buy it in stores beginning November 3rd. Google hasn't released full details on the streaming box, including its price, but we'll update this story with more details when they're available.

15 Oct 20:13

Apple will stop selling Fitbit gear at its stores, according to report

by Josh Lowensohn

Just days after a report that Apple would stop selling Bose products in its retail stores, the company is now said to be doing the same thing with health tracking devices from Fitbit. Citing sources, Recode says the company's entire line of products will "soon" be disappearing from Apple's stores, adding that it's unclear whether other fitness trackers will experience the same fate. Apple's keeping mum on the change, though did not deny it.


Apple's own wearable is coming early next year, though it hasn't disclosed pricing or a specific release date. It will track fitness activity, including heart rate, using on-board sensors and feed that information to its own Health app. The company also has an API for developers to pipe their own health tracking data, something Fitbit hasn't gotten on board with. Even so, Fitbit still has an app on iOS, and has sometimes put development on that ahead of its Android counterpart.

Right as Fitbit has new models on the way

It's not an unexpected move for Apple to stop selling a competitors product in its stores, though there have been numerous exceptions. Apple still sells some third-party routers, along with the Nest thermostat and Dropcam, which are owned by rival Google. That may not last forever though. A report from MacRumors last week suggested Apple was in the process of removing all Bose products from its physical stores, just months after acquiring Beats. Though since then, Bose and Beats settled a year-old patent spat that was obviously complicating the business arrangement.

The news comes as Fitbit is on the verge of announcing a pair of new fitness trackers. Marketing materials obtained by Gizmodo yesterday suggest the company plans to announce a new model called the Fitbit Charge, as well as the Charge HR, which is unlikely to have anything to do with a human resources department and more like a redo of the skin irritating Force model that tracks your heart rate.

15 Oct 20:12

All current Nexuses, including Nexus 4 and 2012 Nexus 7, will get Lollipop

by Andrew Cunningham
firehose

refresh the Nex4 plzkthx

Even older Nexuses will be getting Android 5.0.
Andrew Cunningham

Google's official Android Lollipop announcement this morning originally didn't mention some older Nexus devices—namely, the Nexus 4 and the 2012 Nexus 7. However, Google has confirmed to us that those older devices will indeed be getting Android 5.0, as will the Nexus 5, 2013 Nexus 7, Nexus 10, and the Google Play Edition devices.

Last year when it released KitKat, Google dropped support for the aging Galaxy Nexus phone. Though the official line at the time was that the device was outside its 18-month support window, it was later confirmed that the phone was actually dropped because Texas Instruments had left the SoC market. TI wasn't around to provide newer drivers and support for Google, so the phone was left by the wayside.

We still don't know exactly when older Nexuses will be getting the update; Google has only said it's happening "in the coming weeks." We'll report on Lollipop's performance on older phones and tablets once the update begins rolling out.

Read on Ars Technica | Comments

15 Oct 20:11

Verizon Wireless to charge more for early phone upgrades

by Jon Brodkin
firehose

all carriers suck forever

Verizon Wireless’s Edge financing program will reportedly start making customers pay off a higher percentage of the cost of a phone before they can upgrade to a new device.

Edge lets customers “upgrade every year, or more often,” its website says. But that’s going to change from a year to 18 months (less if customers pay up early) under new payment plans being unveiled tomorrow, according to reports in Droid Life and FierceWireless.

Droid Life attributed the information to “multiple sources,” while FierceWireless said it confirmed the changes with Verizon. A Verizon spokesperson told Ars that the articles are accurate.

Read 4 remaining paragraphs | Comments

15 Oct 20:11

Android Lollipop has a 'kill switch' that can make stolen phones useless

by Jacob Kastrenakes
firehose

"Lollipop also encrypts user data by default"

California law requires that all smartphones made beginning next July include a "kill switch" that allows them to be disabled when stolen, and it appears that Google has just built one into Android. Recode reports that Android Lollipop includes a feature called "Factory Reset Protection," which can make a phone require that a password is entered before it's reset. When combined with the ability to remotely lock your phone, which Google introduced last year, it appears that Android devices now have a full "kill switch" that can make a phone useless when stolen and then bring it back to life should it be recovered.

The kill switch could come to make a big difference for owners of Android smartphones: since Apple added various theft protections to iOS, law enforcers say that they've seen thefts of iPhones plummet. On top of all of that, Android Lollipop also encrypts user data by default, which adds another major layer of security. Of course, Android users will have to actually update to Lollipop — which could take a while — so the results may not be so widespread and immediate. Microsoft is also preparing a kill switch for Windows Phones.

15 Oct 20:10

A lot of people are finally fed up with Gamergate's dumb crusade against women

by T.C. Sottek

It's remarkable that a movement as stupid and horrible as Gamergate managed to last more than a week, but here we are. Months after it began as a harassment campaign against game developer Zoe Quinn, Gamergate and its apparent affiliates have tallied numerous threats against women, most recently including a dramatic threat to shoot and bomb a gathering at Utah State University where Tropes vs. Women creator Anita Sarkeesian was scheduled to speak. Promising a "Montreal Massacre-style attack" on USU's Center for Women and Gender, the unknown author wrote that "feminists have ruined my life and I will have my revenge." It's far from the first violent threat Sarkeesian has received over the past two years, but it's perhaps the most harrowing threat made in the wake of Gamergate — and it's causing Gamergate's critics to speak up loudly.


Incidentally, Utah's gun laws may have helped spark today's vocal backlash against Gamergate. Sarkeesian has faced threats before and endured them, but she canceled her USU appearance because Utah's laws permit people to carry concealed firearms and police were therefore unwilling to perform firearm searches at her venue.

Since the threat to USU was reported yesterday, critics of the movement have spoken out on Twitter using #StopGamerGate2014, which sat on Twitter's trending topic bar throughout most of Wednesday. People have excoriated the movement for months now, but it's the first time thousands of voices against Gamergate have spoken publicly under a common banner.

This is bad news for Gamergate supporters who actually care about being taken seriously. Use of a hashtag by the opposition isn't the mark of a rigorous political movement, but, then, Gamergate isn't a serious movement either — at least not in any sense that would give it legitimacy among decent people. Every claim Gamergate has made, including its original claim that game journalism is corrupt, has been a lie in service of its misogynistic, regressive goals. It has been shown over and over again to be a movement that merely speaks about "ethics" while incubating and supporting angry people who harass and threaten women.

Of course, while a trending topic will give critics a welcome boost, it's won't be enough to convince Gamergate's zealots of anything meaningful. The simplest explanation for this stubbornness, which has been repeated over and over again by thoughtful observers, is that Gamergate is really dumb. But it should come as no surprise that a movement born from an image board where anonymous people call each other "fags" and "niggers" both ironically and unironically has no claim to authority on the subject of ethics.

Gamergate's most hardcore supporters don't even have a grasp on reality

Still, it's important for reasonable people to speak up, if only to set the terms of reality — something Gamergate's most hardcore supporters don't even seem to grasp. Gamergate's echo chamber is an endless rabbit hole of paranoia, like an irredeemably dark version of Alice's Adventures in Wonderland. The entire affair is built on trolling, counter-trolling, anger, and ignorance; Gamergate's forums exhibit deranged skepticism in almost everything, including vicious doubts about every woman who speaks up against harassment and threats. Entire threads have been devoted to accusing Sarkeesian and other recipients of hatred and violence of running false-flag campaigns to elevate their own status. In their world, everyone who's not on their side is a "shill" who's lying for attention.

They're wrong. Last night Utah State University confirmed the authenticity of the "massacre" threat to The Verge, and Sarkeesian says several threats were made against the university with one threat naming Gamergate specifically. One hashtag won't turn the tide, but it's a start.

15 Oct 20:10

Tech Workers Oppose Settlement They Reached In Silicon Valley Hiring Case

by samzenpus
itwbennett writes Tech workers have asked an appeals court not to approve a $324.5 million settlement in Silicon Valley's controversial employee hiring case, according to a document filed Tuesday. This move by the plaintiffs puts them in alignment with an earlier decision by Judge Lucy Koh of the federal district court in San Jose to throw out the settlement on the grounds that it wouldn't pay the workers enough. Attorneys for the defendants — Apple, Google, Adobe and Intel — subsequently appealed Koh's decision.

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15 Oct 20:10

Pentagon Reportedly Hushed Up Chemical Weapons Finds In Iraq

by samzenpus
firehose

ha ha great

mr_mischief writes "Multiple sources report that the US found remnants of WMD programs, namely chemical weapons, in Iraq after all. Many US soldiers were injured by them, in fact. The Times reports: "From 2004 to 2011, American and American-trained Iraqi troops repeatedly encountered, and on at least six occasions were wounded by, chemical weapons remaining from years earlier in Saddam Hussein's rule. In all, American troops secretly reported finding roughly 5,000 chemical warheads, shells or aviation bombs, according to interviews with dozens of participants, Iraqi and American officials, and heavily redacted intelligence documents obtained under the Freedom of Information Act."

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15 Oct 20:08

An Interactive 2014 Fall Foliage Map That Tracks the Progression of Changing Leaves Across the United States

by EDW Lynch

2014 Fall Foliage Map

SmokyMountains.com has created an interactive 2014 Fall Foliage Map that tracks the changing of the leaves across the United States. The map, which covers the period September 6th to November 22nd, visualizes the foliage in color-coded gradations from “no change” to “past peak.”

2014 Fall Foliage Map

2014 Fall Foliage Map

images via SmokyMountains.com

via PetaPixel

15 Oct 20:07

Facebook Offers To Freeze Female Employees’ Newborn Children

MENLO PARK, CA—As part of their efforts to accommodate women who wish to delay parenthood, Facebook officials announced Wednesday that the company will offer financial assistance for female employees to freeze their newborn children.






15 Oct 20:07

Like history and old pics? Oregon Archives Crawl is this weekend, Saturday the 18th.

15 Oct 19:48

‘Stoopidtaller’, A Documentary Short Detailing the Creation of the World’s Tallest Rideable Bicycle

by Brian Heater

“Stoopidtaller” is a documentary short by LA Bike Cult detailing the creation of the titular world’s tallest rideable bicycle. Created by Los Angeles-based cinematographer Richie Trimble, the 20-foot, 2.5-inch tall bike captured the Guinness Book world record on December 26th, 2013 by traveling at least 100 meters.

15 Oct 19:30

Drone Pilot Captures a Long Distance Selfie Off a Cliff in Burlington, Vermont

by Brian Heater
firehose

#twodronesinVermont


Eastern Collective
founder Matt Bendetto shot a long range selfie by flying his DJI Phantom 2 drone off the cliffs of Lone Rock Point in Burlington, Vermont.

Drone Selfie

image via Mashable

via reddit

15 Oct 19:29

This Is What Happens When Someone Is Desperate To Sell $750 Million Of Stocks

firehose

I don't understand any of this but still

At 3:32 ET on Monday, someone decided it was time to dump three-quarters of a billion dollars notional of U.S. equity market exposure in 1 second.