I wonder if Yoga Dork could do some actual research — I know, wow, what a burden — on Bikram studios, and why so many franchisees, mostly women, seem so happy that they have found a route to business ownership?
How many women has the Bikram business model empowered in this way compared to say, the Anusara model, or the Ashtanga model, or the Iyengar model? Any idea?
Even some of the pother corporate systems – Yoga Works, Core Yoga, have what, a few dozen places, max, comp[ared to what, hundreds of Bikram studio franchises?
Talk to franchisees, and see what it’s actually meant to them? I know several happy campers just in the Washington, DC area.
Franchising is not for everyone certainly, but when it works, it works.
Second, a lot of people start with Bikram – and then move on. Bikram is a big yoga gateway drug — and other methods and practices should probably be glad he helped establish and enlarge the yoga market.
That’s capitalism — and face it, American yoga, 95% of ity, is ALL about capitalism and capitalist values.
Seen the marketing on this web site lately?