Fujifilm has unveiled the X-A1; a smaller, lighter camera that’s aimed at giving people who want to make the leap from a compact camera to an interchangeable lens camera a jumping-off point.
You’re looking at a camera that has been designed for single-handed use, with all the buttons, dials, knobs, and levers on the right-hand side. It has two command dials to allow for easy aperture, shutter speed and EV compensation adjustment as well as individual buttons to control white balance, burst mode, and macro. And there are its easier-to-use features such as full auto and in-camera filters that include toy camera, pop colours, high and low key, and miniature.
Details-wise, it’s a 16 megapixel sensor powered by an EXR Processor II with a maximum sensitivity of ISO 25,600 and top burst mode of 5.6 frames per second. Video is 1920 by 1080 30 frames per second, there’s a tiltable LCD screen, wi-fi connectivity, and a pop-up flash that benefits from ‘Super Intelligent Flash Technology’. This adjusts the flash according to the scene. For example, when you’re indoors and taking portraits in low-light, or maybe food shots, it aims to reduce the highlight clipping. Or there’s ‘Perfect fill-flash’ for backlit conditions or strong sunlight.
From standard pop-up flash to Fujifilm’s Super Intelligent Flash
Just like the X-E1, it has a film simulation mode that allows you to apply five different effects give the impression you actually shot your photos on film.
The X-A1 is compatible with all of Fujifilm’s X-mount lenses, but being a smaller, lighter camera, Fujifilm is recommending the XC line-up, which are also smaller and lighter. A quick refresher: these are the 16-50mm (24-76mm 35mm equivalent) ƒ/3.5-5.6 and the 50-230mm (76-350mm 35mm equivalent) ƒ/4.5-6.7.
With the 16-50mm lens
And to make it a bit less intimiating, it comes in red, blue, or black.
I am, however, inclined to think that £530 ($600) is quite steep for what Fujifilm is toting as a ‘step-up-to-interchangeable-lens-camera’ camera. To put things into perspective, you can pick up a Canon or Nikon dSLR for under £300, and a Samsung, Sony, Olympus, or Panasonic EVIL for under £400. Maybe it just bears out my earlier supposition that Fujifilm is the Apple of the camera world?
This article was originally posted at Fujifilm unveils the X-A1 , on Photocritic.
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