The days of taking a photo of a group of friends and then finding that one of them was blinking while another was looking grumpy could soon be at an end. Google’s latest APIs for Android developers includes Mobile Vision – code that can detect faces, work out whether their eyes are open and measure how smiley they are.

Using this API, it should be relatively trivial for developers to create camera apps that won’t take a photo until everyone has their eyes open and looks at least vaguely happy to be there. And once you’ve taken the photo, a second API, Nearby Messages, will help you share the photo with those around you … 

 

Nearby Messages can detect nearby contacts using a mix of WiFi, Bluetooth and ultrasonic sound to allow you to share both messages and content.

I should warn you that the video outlining these new features tops my list for most irritating presentation style of the month …

Via Engadget

Filed under: Android Tagged: Android (operating system), Android camera apps, Application programming interface, Google, Mobile Vision, Nearby Messages

Check out 9to5Google for more breaking coverage of Android, Google, and Android (operating system).

What do you think? Discuss "Coming soon: the camera app that won’t take a photo if someone is blinking or not smiling enough" with our community.

The quality assurance and auto-correct functions prevalent in programming or text-based software are a big help to coders and writers. Now a startup is aiming to provide this auto-check tool for lawyers too. Drawing on frustrating experiences proofing 250-page contracts, lawyer Harry Zhuo came up with jEugene, an automated, intelligent software that will catch difficult-to-spot errors in legal documents.

The service was designed with the aim of detecting definitional errors, which are the most common and hardest mistakes to spot. It works by enabling users to upload a document, which the tool will scan and produce an analysis of in a few seconds. The result presents handwritten edits lawyers are used to seeing, and highlighted potential drafting mistakes in different colors. The proof reader can then go through the document and see if any revision is necessary. The web application can be deployed in a private cloud, and will generate better results the more it is used.

jEugene plan to charge a subscription fee per user. What are some other tedious processes prone to human error that could be automated?

Website: www.jeugene.com
Contact: hello@jeugene.com

Density est un capteur de présence à placer à l’entrée de magasins ou de musées pour analyser le nombre de visiteurs et anticiper ses prochaines visites.Les capteurs de présence ne…Lire l’article complet. http://www.maison-et-domotique.com/59377-density-cet-objet-connecte-analyse-la-frequentation-du-lieu-de-votre-choix/

L'analyse de l'activité des comptes du site de rencontres extraconjugales, dont la base de données a été hackée, révèle l'ampleur insoupçonnée des faux profils féminins.

 

2015 has been jam-packed with kick-ass food events so far, and there are lots of awesome conferences, summits, Meetups and more on the horizon. Here are our top picks for kick-ass food gatherings happening this fall. Let us know if there are any we missed in the comments below, and we’ll add them to the list.

_______________

Fail Friday: Leading Startups Share Failures & Lessons Learned

August 20 – New York, New York

Join us at Force Brands this Thursday (8.20) to hear failure stories from Culinary Agents, Quinciple, WTRMLN WTR, Super Sprowtz and The 86 Company. Plus snacks from food260, Pure Genius Provisions and Legally Addictive Foods, drinks from The 86 Co. and networking. RSVP here.

 

Slow Food NYC’s 2015 (S)low Down Fundraiser

September 9 – Brooklyn, New York

Join us at Slow Food NYC’s annual fundraiser at the Wythe Hotel in Williamsburg, Brooklyn. This year, Slow Food NYCSlow Food NYC honors restaurateur Andrew Tarlow with its “Snailblazer” award, a designation granted to those leaders in the farm-to-table movement committed to a local, sustainable food system. Proceeds support Slow Food’s work with 16 NYC schools that are teaching kids about good, clean, fair food.

 

TechTable Summit

September 10 – New York, New York

Technology is rapidly transforming the hospitality industry. The Techtable Summit will bring together leaders from both industries to address this shifting landscape and work towards building better tools that drive towards shared solutions. Apply to pitch at the Startup Showcase or purchase tickets here.

 

LongHouse Food Revival

September 12-13 – Rensselaerville, New York

This annual gathering is the Woodstock of food—an intense, weekend symposium designed to raise the bar on how food stories are told and to connect generations of food-inspired artists, writers, web producers, documentary filmmakers, and broadcasters. This year, LongHouse will delve into Chinese American food culture with a series of unexpected stories, presentations and performances.

 

Taste Talks

September 12-13 – Brooklyn, New York & October 2 – Chicago, Illinois

Taste Talks is a national series of festivals celebrating the future of taste through symposia, tastings, dinners and parties. Taste Talks brings together thought leaders and luminaries from around the world together with everyday food enthusiasts to engage in great conversation, amazing food and one-of-a-kind experiences. A part of the Brooklyn Taste Talks event,The Future Food Expo brings food tech startups, innovative food producers, media companies and non-profits together to showcase their work to thousands of food influencers, enthusiasts and media.

 

Foodstand Spotlight

September 21, 2015

Join Foodstand and Slow Money NYC for its monthly event series. Food entrepreneurs and innovators showcase their products or businesses to a diverse panel of experts and audience collaborators, followed by networking, snacks and drinks.

 

Austin-The Next Hotbed for Food Startups?

September 22 – Austin, Texas 

Hosted by Food+City (formerly known as the Food Lab at the University of Texas at Austin), this event features startups showcasing their product samples, networking and a panel comprised of a range of industry experts who will lead the conversation about Austin’s potential to be a hotbed for food entrepreneurship. Topics include venture capital, startups, urban design and government organization. Appetizers and a cash bar are available. Also, check out Food+City’s other upcoming events here. 

 

Next Generation Food

September 29 – Berlin, Germany

As part of Berlin Food Week, this event will bring together large food manufacturers, established food industry players and young food startups to collaborate, learn from each other and collectively innovate the food landscape.

 

MOFAD Roundtable Feeding Tomorrow: Technology and the New Food Ethics

September 30 – New York, New York

MOFAD’S Roundtable program brings together top experts and advocates to debate hot food issues. The next debate takes on the controversial role of industrial technology in the food system.

Food+Tech Meetup: The Business of Alternative Protein

October 1 – New York, New York

Are insects, cultured meat and meal replacement powders the key to building a better food future? Decide for yourself at this month’s Food+Tech Meetup. Presenters include Exo, New Harvest, Sani and Splendid Spoon. Learn from protein pioneers and network with the food innovation community over protein-packed snacks and drinks.

 

Bon Appétech

October 2-4 – San Francisco, California

The inaugural conference will bring together food innovators, entrepreneurs, chefs, executives, food and beverage producers, farmers, technologists, global brands, investors, and journalists to celebrate and explore novel ideas, showcase amazing food products, and discuss how food innovation can help improve the food system.

 

Let Us Eat Local

October 5 – New York, New York

This is Just Food’s eighth annual local food tasting benefit. New York City’s best chefs who have pioneered and continue to lead the farm-to-table movement will offer innovative, seasonal fare. The benefit also in
cludes tastings from New York’s sustainable wineries and breweries, signature cocktails by local distilleries, and a VIP oyster and cocktail hour.

 

London Food Tech Week

October 16-23 – London, England

For one week, food tech related events are taking over the best venues in central London. London Food Tech Week features a Food & AgTech Hackathon, a TEDxHackney Future of Food, panel discussions, workshops and more.

 

FOODi: Food, Business & Technology

October 16 – New York, New York

Presented by NYCWFF, this conference brings together noted business and tech leaders, top investors and hot entrepreneurs from inside and outside the restaurant industry for a day of conversation about the business of food. Panelists include Dan Barber and Ben Leventhal. This event is by invitation only. But you can enter to pitch your concept at the event’s Foodi Challenge, judges include Martha Stewart and Tyler Florence.

 

Eating Through Time Festival

October 17 – New York, New York

Hosted by the New York Academy of Medicine, this event will celebrate the intersection between food, history, and public health. Eating Through Time brings together chefs, historians, writers, and public health experts to discuss the past, present, and future of food in society, culture, and policy. Food+Tech Connect will be moderating a panel on nutrition tech innovation with Ingredient1, Nima Sensor and AOBiome.

 

International Symposium on Cultured Meat

October 18 – Maastricht, the Netherlands

The first of its kind, this symposium is being held in association with Maastricht University, New Harvest and Brightlands Maastricht Health Campus.  It will explore the many facets of tissue engineering for food. Young scientists from the fields of large scale cell production, biomaterials, cell biology, food technology, 3D tissue manufacturing and food behavioral science are encouraged to submit abstracts.

 

 

James Beard Foundation Conference: Rethinking the Future of Food

October 19-20 – New York, New York

Building on last year’s theme of prescriptions for a healthier America, Rethinking the Future of Food will look at what’s to come through three lenses: the future of the farm, the future of the kitchen, and the future of health. Presenters include NASA’s Chief Data Scientist, MOMA’s Chief Design Curator, the creator of Modernist Cuisine, FoodCorps Service Members and many more.

 

Food for Tomorrow 

October 20-21 -Stone Barns – Pocantico Hills, New York

The second annual New York Times Food for Tomorrow conference, featuring Mark Bittman, Paul Krugman, Sam Sifton and Kim Severson, will explore how we can create an America food policy. The conference will touch on topics including: the changing face of farming, discovering the new fast food, the importance of school lunches and creating strategies to encourage more home cooking.

 

Restaurant Innovation Summit

October 27-28 – San Diego, California 

Hosted by the National Restaurant Association and featuring an agenda of compelling solo presentations from innovative leaders in the industry, the Restaurant Innovation Summit will bring together curious restaurant professionals and decision-makers from finance, marketing, IT, operations and related disciplines.

 

Smart Kitchen Summit Startup Cook-Off

November 5 – Seattle, Washington

Entrepreneurs with the next great idea in the connected kitchen will have the chance pitch their concept, product and company to the leading voices in the IoT and connected kitchen hardware community. Winners will get engineering and business mentorship from both Highway1 and Lemnos Labs, two of most respected hardware incubators in Silicon Valley.

 

reThink Food

November 6-8 -Napa Valley, California

reThink Food, a unique collaboration between The Culinary Institute of America and MIT Media Lab, brings together a diverse group of thought leaders and innovators at the intersection of technology, behavior, design, and food. Its mission is to explore how areas such as big data, social networking, mobile computing, behavioral economics, marketing, neuroscience, agriculture, and culinary insight and strategy are radically changing food markets, systems, and our understanding of consumer choices.

 

 

Find this article valuable? Help us continue bringing you the news, insights and community you depend on by making a small contribution. Learn more HERE.

 

 

The post Must-Attend Food Events: Fall 2015 Edition appeared first on Food + Tech Connect.

La première édition de la conférence Food & Digital ouvrira ses portes à Paris, le 14 octobre. Marketing PGC est partenaire de cet événement lors duquel distribution, digital et alimentation seront les trois mots clés d’une journée d’échange. Organisée par....

By Pawel Ślusarczyk

With the flourishing popularity of 3D printing technology in the world, many people wonder whether it will replace industrial production in the future. This is a common question asked by people who have a fairly vague idea about 3D printing, without being aware of the nuances associated with the technology – primarily, the fact that it is a relatively long process to 3D print a single object as compared to the speed of mass production injection technology. On the other hand, the cost of individual parts or a low-volume production run with 3D printing technology is incomparably lower than in the case of injection molding, where the creation of a single mold can, in some cases be a multiple of the price of that same low-budget 3D printer.…

The original post 3D Printing Injection Molds Speeds Up Injection Molding for I.J. Paliga appeared first on 3D Printing Industry.

“ I lead the round in Butterfleye. My basic thinking: 1. Dropcam was a huge success and great product, but sold too soon ($500m would have been $5b two years later) 2. putting a computer, storage and a huge battery (six iphone batteries!!!) into a security camera like Butterfleye has done will create a massive new set of use cases including: ---> a) take the Butterfleye with you from room-to-room, to the park, use on your dashboard ---> b) use the computer in the camera to recognize faces and send smart alerts ---> c) have unlimited storage by plugging in your dropbox, Google drive, etc. ---> d) if you wifi and power go out at home (when really) you are still recording.... for 24+ hours! power comes back, it syncs back up. This is an amazing startup by a GREAT founder. Really hope everyone takes a moment to buy one or two cameras and support their vision. Hardware is so hard and they are getting it done! I will pick five random people who buy a camera and take them to lunch at the Battery with me! ”
– jason

Discussion | Link

 

Previously posted on the Vision Critical blog. 

Benoîte Raux Nouet est titulaire d'un diplôme de Sciences Po Paris qu'elle a complété d'un DESS Etudes & stratégie marketing. Elle a commencé sa ...

De nos jours, les programmes de fidélisation connaissent une situation de « semi-échec ». Trop souvent, ils se limitent à générer du chiffre d’affaires récurrent en redistribuant de l’argent. Fidélisez autement !

Les clients sont ainsi « fidélisés » par une recherche du prix le plus bas, mais malheureusement aucun attachement fort à l’enseigne ne se crée.

Or, le contexte actuel de guerre de prix incite les enseignes à se reposer les questions fondamentales :

• Que signifie « fidéliser »
• Quelles sont les limites des programmes de fidélisation actuels ?
• Quels sont les dangers du manque de reconnaissance des clients fidèles ?

Fidélisez avec des valeurs et de l’émotion.

Des leçons sont à tirer notamment de l’économie de partage et du crowdfounding.

Bien que les enseignes partent parfois de loin concernant la perception du consommateur, elles sont attendues sur ces thèmes.

84%  jugent les valeurs affichées par les enseignes nationales comme une posture marketing  &  75% à jugent insuffisant l’engagement local de ces mêmes enseignes.

Aussi, pour commencer, les enseignes ont tout à gagner à miser sur leur contrat de confiance avec leurs consommateurs, c’est-à-dire leur manifeste contenant leurs promesses et leurs valeurs.

Fidélisez sur une nouvelle forme de fidélisation : la fidélisation militante !

Celle qui rassemble le meilleur des mécanismes marketing, anciens et récents, au service à la fois des enseignes, des consommateurs mais également des associations qui s’engagent localement.

Téléchargez le livre blanc de Generix en cliquant ICI 

Christian Barbaray INIT Marketing

Cet article Fidélisez vos clients avec des valeurs, pas avec des cartes plastiques ! est apparu en premier sur Blog Sat&Fid.

Les consommateurs ne souhaitent pas que leurs données personnelles soient stockées par les marques. Paradoxe : ils partagent ces informations contre des réductions et autres avantages.

Apprenti(e) à l’innovation par les usages

Descriptif de l’entreprise :

Vous voulez rejoindre le groupe Bouygues Construction ?

Nous vous proposons alors d’intégrer Bouygues Construction SA, Holding du Groupe, qui réunit l’ensemble des Directions Fonctionnelles de Bouygues Construction : Communication, Financier et Comptabilité, Audit, Ingénierie Financière, services Juridiques, Ressources Humaines …

La Holding pourra vous offrir des perspectives d’évolution au sein de toutes les activités du groupe Bouygues Construction, tant en France qu’à l’International.

Missions :

Au sein de la Direction Innovation et Développement Durable de Bouygues Construction, l’apprenti aura pour mission de :

• participer à des études qui concernent l’utilisateur/occupant du bâtiment, du quartier, de la ville ;
• animer une communauté en interne autour de l’innovation par les Usages (newsletter mensuelle, journée de réflexion…) à partir d’études sociologiques et comportementales pour sensibiliser les collaborateurs à la démarche.

Il sera en lien direct avec le responsable de l’Innovation par les Usages et le Groupe Usage (une quinzaine de référents répartis sur le territoire national).

Mots-clés :

• Comportement de l’occupant d’un bâtiment,
• Appropriation d’innovations autour des Energies nouvelles, de l’internet des objets,
• Nouveaux modes d’habiter, architecture, vie de quartier,
• Tendances sociétales et nouvelles technologies

Cela passera par :

– un travail de veille sur les études d’usages, la sociologie et les retours d’expérience terrain autour de divers thèmes (confort, modes d’habiter, logement, bureau…) ; – la réalisation de synthèses opérationnelles pour constituer un champ de connaissance exploitable par les équipes de conception, et faire évoluer l’offre de logements ou de bureaux ;

– la participation au process d’innovation (séances de créativité, focus group habitant, enquête terrain)

– l’écoute des attentes des collaborateurs.

 

 

Profil :

Vous suivez actuellement une formation bac+4/5, en école/université avec une spécialité en marketing / innovation / sociologie.

Le rédactionnel et la synthèse sont vos points forts ; et vous avez un goût prononcé pour les sciences humaines et les nouvelles technologies.

Une bonne connaissance de l’anglais est un plus.

Ce poste est à pourvoir pour septembre 2015, pour une durée de 6 à 12 mois.

 

Contact  :

Séverine ADNIN – s.adnin@bouygues-construction.com

Xavier GAUVIN – x.gauvin@bouygues-construction.com

 

By Michael Molitch-Hou

Not everyone will be able to afford the HoloLens.  And, at first, most people probably won’t want to strap computers to their faces.  But the complete 3D ecosystem will be here and Microsoft is going great lengths to ensure that it will be a leader in what they dub mixed reality.  So, to bridge the gap between tomorrow’s world of face computers and today’s world of pocket computers, Microsoft Research has developed an app called MobileFusion (PDF), capable of turning almost any mobile phone into a 3D scanner.…

The original post Microsoft’s MobileFusion Brings 3D Scanning to Ordinary Smartphones appeared first on 3D Printing Industry.

Le temps que les consommateurs consacrent aux réseaux sociaux est si important que les retailers doivent tenir compte de cette donnée s’ils veulent gagner des parts de marché, d’après une étude réalisée par Pew Research Center et commentée par le magazine internet RETAILER.

 Lire l'article

Change management driven by crisis is one thing and makes it easy to get the entire team behind a radical reinvention but it’s tougher when what you already do appears to be working. Our solution has been to adopt Groupe Bel’s traditional collaborative approach to marketing and give our teams the tools to make that change. We may spend more talking about the change but once the process has been agreed we all align behind those new goals.

There have been three key things that have helped us start the transition to a new communication approach. First, at the heart of the process has been the need to sharpen the brand purposes or the missions of our core brands: The Laughing Cow, Mini Babybel, Kiri, Leerdammer and Boursin.

We know that consumers are looking for healthy, quality products and this is central. But we also want to connect with our second consumer truth that we can contribute to moments of happiness in a world that is more stressed and full of pressure.

Second, the collaboration within Groupe Bel was a revelation to me but we also wanted the dynamism and constant daring spirit that other companies do better. The new generation of leaders is more daring and will go for more ambitious goals trying to accelerate and put more pressure behind projects.

Our new mantra is that even if we did right one or two years ago, we can always do better. We are injecting this ambition, this daring into our organisation.

And third, the other key change has been the launch of our new ‘brand experience’ approach. Launched over a year ago, this was designed to help our teams develop truly engaging campaigns in a digital era. That meant refocusing our central team into training. The top priority for my team is marketing capability, using a new programme called ‘Road to Marketing Excellence’. We have reworked all our marketing tools and our training focuses not just on the technical challenges, but also the mindset to take it on.

We spend time sharing frustrations and talking about how secure we feel in making this journey. It is so important to say that we need to learn to accept failure as part of our efforts to establish new rules that change the way we think and act.

We have challenged our teams to use a part of their investment on new touchpoints or new ways to bring alive a touchpoint, measure that initiative and back it further if it is successful. We are going step by step, learning and reinvesting in what works, as well as asking colleagues to share their successes and failures so we don’t have to make the same mistakes in multiple markets.

We do not set top-down targets but in five years we should be investing an important part of our budgets outside traditional media. We are already seeing money moving from media to content and in some markets where we have less budget on a brand or a challenging position, we are putting 100% of the investment in non-traditional channels.

We are truly embarked on our journey of transition.

For the fast-paced digital consumers who tend to skip the intro of an article or ctrl+f relevant keywords,ClipMine is a new plugin which enable them to do the same with video content. The platform — created by the startup of the same name — can be overlaid onto players such as YouTube, and allow viewers to see a text-based outline of a certain video, and skip straight to the section that interest them. Users can also search for mentions of a given topic and jump to quotes about it.

The platform will eventually be powered by crowdsourced annotations created by users — it currently relies on notes written by the startup’s editorial team, with the help of an algorithm. The content appear to the left of the video, and splits into chapters which can be accessed individually. ClipMine also provides video publishers with actionable analytics, to help them better understand their user engagement in terms of content rather than timestamps.

ClipMine is not the only company helping viewers access the highlights of online videos — we recently wrote about an algorithm-powered app which automatically selects the best bits of each clip for users to watch and share. Both tools aim to help publishers expand their audience and increase engagement rates, while simultaneously enhance the viewer’s experience.

Could crowdsource annotations be used on images or GIFs too?

Website: www.clip.mn
Contact: dig@clip.mn

Freelancers currently make up 34 percent of the total national workforce in the US, and many are probably drawn to it due to its flexible and variable nature. But it is inherently unstable — one month might provide ample work and the next, none at all. Now, Even is a financial startup offering no-interest loans to freelancers for USD 3 per week, enabling them to balance out their finances from one month to the next.

To begin, users download the Even app, which analyzes the customer’s bank account and works out an average monthly income. Then, when workers have a good month it removes the excess and stores it for a rainy day. Users can also take out a no-interest loan through the startup, which they repay with the money from flushed months. This transforms the irregular income into a salary, enabling the user to budget their life in a reliable and consistent way.

Aimed specifically at people with a low income, Even is an attractive alternative to punitive financial services. Instead of profiting from loan interests, Even charges a standardized USD 3 per week, offering a level of security and transparency missing from most financial institutions. Even is currently in Beta operating on an invite-only basis. It is expected to launch publicly in 2016. What other services could be adapted to better suit the freelance workforce?

Website: www.even.me
Contact: hello@whatiseven.com

Manila Austin, Ph.D (Communispace Corporation)

VP, Research, Communispace Corporation (United States)

Manila launched Communispace’s research department in 2005, bringing with her over fifteen years of experience in management consulting and organizational development and ten years of experience in developing and conducting independent research. Manila has worked (as a consultant and as a researcher) with client organizations in various industries, including financial services, telecommunications, consumer packaged goods, healthcare, social services, and educational institutions. Her doctoral work explored organizational and post-industrial applications of psychology, including career development, leadership, team and group process, organizational learning and community.

Twitter

LinkedIn

Company Website

 

The post Fast, Functional, Flexible: Using Online Communities to Move at the Speed of Business appeared first on Insight Innovation.

Horst Feldhaeuser (Infotools)

Group Client Director, Infotools (New Zealand)

Horst Feldhaeuser is group client director at Infotools and leads the global Coca-Cola account. Previously the head of client services for Potentiate in Sydney, he has filled several senior positions in Australasia namely director of Ipsos ASI, national financial services director for Synovate – Sydney, and research director for Synovate – Auckland. Horst’s love of market research is evident in his contribution to the industry in both Australia and New Zealand. He is currently on the Board of RANZ (Research Association NZ) and also filled the role of NSW Chair of AMSRS (Australian Market & Social Research Society) in 2013-14 as well of president of the MRSNZ (Market Research Society of New Zealand) between 2007 and 2010. He is a regular presenter at National & International conferences as well as writing for research magazines and journals.

LinkedIn

Company Website

Carlos Fonseca (Coca-Cola)

Vice President Global Knowledge & Insights, The Coca-Cola Company (United States)

Carlos Jose Fonseca serves as VP for the K&I group at The Coca Cola Company. He leads a multidisciplinary team distributed around the world responsible for generating and activating industry and stakeholder knowledge via tools and models that improve business decisions/outcomes in areas that include: investment and communicational optimization, brand dynamics and performance tracking, consumer proximity, commercial execution and advanced analytics. Previously he served as Marketing SVP for Strategy, Planning and Analytics at MasterCard Worldwide. Carlos initially joined MasterCard Latin America where he created and structured its research and insights team. Following this he developed strategies for new markets and segments in countries as diverse as UK, Brazil, Kenya, UK, Canada and Japan. His experience before MasterCard includes brand management, planning and analysis positions working for P&G, BAT and Citigroup. Carlos’ early exposure to emerging markets with live-in assignments in Brazil, India, Venezuela, Argentina and Russia, among others, fueled his interest in gaining hands-on experience in launching and growing businesses in such environments. He is also very interested in the role that new technologies and media play in changing consumer behavior and empowering individuals. Carlos is a Grameen Foundation board member, an umbrella organization that leverages technology to create tools to break the cycle of poverty. He is a graduate in Industrial Engineering from Universidad de los Andes in Bogota, Colombia, with postgraduate studies at Georgetown University and INSEAD.

LinkedIn

Company Website

 

The post Visualizing a Coke and a Smile appeared first on Insight Innovation.

Adriana Rocha (eCGlobal Solutions)

CEO, eCGlobal Solutions (United States)

Twitter

LinkedIn

Company Website

 

The post IIC Finalist #1: OpinionsApp appeared first on Insight Innovation.

Merrill Dubrow (M/A/R/C Research)

President & CEO, M/A/R/C Research (United States)

With a passion for building strong relationships and a mission to drive innovation, Merrill is leading this top full-service marketing research company into its fifth decade. He currently serves on the advisory boards for the University of Wisconsin and Baylor University, was a past President of the AMA Boston Chapter and Co-chaired two AMA Leadership Summits. Since 2006, Merrill has been the prolific author of The Merrill Dubrow Blog.

Twitter

LinkedIn

Company Website

The post The Time is Now appeared first on Insight Innovation.

Javier Minguez, PhD (BitBrain Technologies)

CSO & CTO, BitBrain Technologies (Spain)

Prof. Javier Minguez, PhD, is a Computer Science professor and founder of the Neurotechnolgy research Group at the University of Zaragoza (Spain). He is also the co-founder of BitBrain Technologies, an active start-up in the market research business (under the brand usenns) and in the cognitive neurorehabilitation business (under the brand BrainUp). He has been an invited lecturer and researcher in 10+ academic institutions, such as Stanford University (USA), Tubingen University (Germany), etc. He has raised funds for innovation from 20+ private partners such as Loreal, La Caixa, Nissan, Moltex, etc; and raised funds for research through 30+ projects from public entities such as the European Commission and the Spanish Ministry of Science. He has counts with 90+ research publications and 5+ patents in the areas of neuroscience, neural engineering, brain-machine technology, human-computer interaction, cognitive and motor neurorehabilitation, intelligent robotics, and market research. He has received 20+ international awards and his R&D has been featured in Wired, New Scientist, BBC, The Economist, The Telegraph, CNN, Daily News, Business Because, etc.

Twitter

LinkedIn

Company Website

 

The post Neurowearables Are Here appeared first on Insight Innovation.

One of the biggest reasons “the old ways” are failing is that business leaders and their organizations don’t have the information they need fast enough to respond to a “threat” or “opportunity”. That’s where the need for speed in market research comes in. Organizations need to know, in as near to real-time as possible, which customers are responding positively to their products, services and marketing approaches and which may have issues with their brand and brand marketing.

Les capteurs connectés existent en de nombreux modèles pour de nombreuses utilisations. Aujourd’hui, on se penche sur Sensorist, un réseau de capteurs d’humidité et de température qui peuvent surveiller toute votre maison, de votre serre à votre cave à vin, de la chambre de bébé à votre garage.

Un réseau connecté

On parle souvent de maison connectée, mais à part installer un réseau domotique complet, comment s’y prendre pour garder à l’œil les données environnementales de son foyer ? C’est  le rôle de Sensorist, un réseau de capteurs originaire du Danemark et qui propose, via des packs de 2 ou 5 capteurs, de surveiller la température et le niveau d’humidité de vos pièces les plus sensibles.

Là où Sensorist est connecté, c’est grâce à son interface web (my.sensorist.com) et son application mobile, compatible à la fois iOS et Android. Ces plateformes vous permettent de surveiller l’évolution de toutes vos mesures au fil du temps et également de recevoir des alarmes sous forme de notifications push lorsque l’un de vos capteurs enregistre une mesure dépassant un certain seuil, vous permettant d’agir quand nécessaire.

Plusieurs capteurs, plusieurs utilités

Sensorist ne viendra pas seul. Son réseau est composé de plusieurs modules :

– La passerelle, qui fait office de lien entre des capteurs sans fil et Internet. Elle peut gérer jusqu’à 10 capteurs (100 capteurs en version Pro) à 100 mètres de distance.

– Les capteurs sont les modèles qui, tous les quarts d’heure, vont analyser la température et le niveau d’humidité de la pièce dans laquelle ils sont installés. Ils sont sans fil et peuvent fonctionner en intérieur comme en extérieur, mais ne sont pas résistants à l’eau.

– Les sondes sont un outil facultatif. Elles peuvent être greffées aux capteurs de température afin de délivrer davantage d’informations.

A savoir que ces capteurs sont déjà connectés à leur réseau. Concrètement, cela signifie que vous n’aurez pas besoin de vous pencher sur leur programmation et que vous pourrez installer Sensorist dans les pièces auxquelles il est destiné. Dans celles à garder sous surveillance, citons les serres ou les caves à vin, dans lesquelles la température et l’humidité doivent être gardées à l’œil, ou encore des chambres ou d’éventuels lieux de stockage.

Enfin, un réseau de capteurs comme Sensorist propose d’économiser de l’argent en économisant de l’énergie, notamment en baissant la température là où elle n’est pas nécessaire. Il en existe plusieurs offres : Large (2 capteur) à 148€ et Extra Large (5 capteurs) à 232€. Plus d’infos sur le site de Sensorist.

 

 

Source

Cet article Sensorist, le réseau de capteurs qui veille sur votre maison a été posté sur OBJETCONNECTE.NET.

Halte là, ne jetez plus vos vieux boîtiers CD, ils peuvent vous projeter dans le futur. En effet, voici comment afficher un hologramme animé à l’aide d’un smartphone et d’une pyramide en Plexi.

Depuis quelques jours, la chaîne Youtube de Mrwhosetheboss a pris feu (4,7 millions de vues aux dernières nouvelles) et pour cause, son tutoriel réunit à la fois le passé (ce qui existait avant le mp3) et le futur (ce qui existera après les écrans) : les hologrammes. Mais avant de vous jeter dessus, sachez que le Youtuber n’y révèle pas tout, ce BiY vous sera donc utile. 

Le tuto du projecteur à hologrammes DiY de Mrwhosetheboss (en anglais) :

Les puristes diront d’ailleurs qu’il ne s’agit pas d’hologrammes, mais soyons honnêtes, on appelle désormais comme ça toutes les images qui flottent à l’air libre. Alors pour avoir un smartphone aussi smart que R2D2, voici un résumé des instructions en français.

Le matériel requis

- Du papier millimétré
- Un stylo
- Du ruban adhésif ou de la colle forte
- Une paire de ciseaux
- Un cutter à vitre
- Un boîtier CD
- Un smartphone

1) Tracer un trapèze sur le papier millimétré

Tracer une ligne horizontale qui passera au milieu, une base de 6 cm, un sommet de 1 cm et des côtés de 3,5 cm. On peut doubler ou tripler les dimensions pour une tablette par exemple. Mais il faudra plusieurs boitiers CD.

2) Casser les bords des différentes faces d’un boîtier CD

Avec ses petits doigts.

3) Reporter quatre trapèzes au stylo sur les différentes surfaces du boîtier

4) Avec un gros cutter, découper les trapèzes dans les boîtiers mis à plat 

Le conseil Makery : découper recto/verso pour faciliter la tâche.

5) Assembler les trapèzes en pyramide avec de la colle forte ou du ruban adhésif

6) Bienvenu dans le futur… Enfin, pas avant d’avoir lu la suite

Quelles vidéos jouer sur le smartphone ?

Il faut que le smartphone projette la même image animée sur chaque face de la pyramide inversée. Mais où trouver ces images animées, qui ont inspiré notre Youtuber qui propose en démonstration méduses, papillons et autres feux d’artifice ? Sur… Youtube, tout simplement, en cherchant « hologram pyramid » par exemple.

Les images animées des méduses sur Youtube :

A noter qu’un autre tutoriel sur Vimeo propose d’imprimer la pyramide d’un seul tenant sur du film plastique, ce qui évitera peut-être d’y laisser les doigts.

Captures d’écrans extraites de la vidéo de Mrwhosetheboss.

Retour aux sources. Le Nymi avait été l’objet de l’un des premiers articles de Stuffi. Quasiment 2 ans après, le bracelet qui utilise le rythme cardiaque pour identifier son porteur va bientôt arriver sur le marché et est déjà capable de procéder à des paiements sans contact.

Dans la famille des wearables, il n’y a pas que les Apple Watch qui permettent le paiement en magasin. Le bracelet connecté Nymi en est également capable. Actuellement en phase de test avec MasterCard au Canada, le système fonctionne déjà. Pour authentifier l’utilisateur, le Nymi analyse le rythme cardiaque, dont les signaux électriques sont propres à chaque individu. Théoriquement, seul le propriétaire du bracelet peut donc le faire fonctionner. Reste maintenant à passer toutes les certifications avant de pouvoir arriver sur le marché et se présenter comme une solution fiable.

Voici la vidéo du test en magasin qui a eu lieu en juillet :

Source

L'article Nymi utilise le rythme cardiaque pour payer sans contact a été publié en premier sur Stuffi - L'actualité des objets connectés.

Not so long ago, the only way to see what was going on inside a person’s body involved something sharp. Now, we can image the body’s organs without a single... read more

The post Your Doctor Can Now Examine an Exact 3D Replica of Your Heart in Virtual Reality appeared first on Singularity HUB.

Provide a narrative and continue the story to delight your audience and have an effective video campaign

You’ve got your cup of coffee in one hand and your prop list in the other. You still need to send out a dozen tweets and find a new actor because your top choice canceled at the last moment. Your director made some scripting tweaks that require rewrites. The list goes on.

Planning and marketing your video can feel like the opposite of Hollywood glamour. But when you boil it down, digital marketing and the movies actually have a lot in common.

Whether it’s a comedy that makes your cheeks sore from laughing or a tearjerker that leaves you blubbering in your car on the way home, great movies change viewers’ lives by taking them on an emotional journey. Your video can do the exact same thing by forming a relationship with attendees, providing a narrative that surprises and delights them and continuing the story after the video ends.

Like any good story, your digital marketing process should have three parts: the beginning, the middle, and the (it’s not the) end.

The Beginning

1) Plan your video with the end in mind. Great movies have endings that stick in your mind long after you’ve wandered out of the movie theater. The best producers consider the ending throughout every step of the production and publicity process. 

Christopher Nolan, for example, began the film “Inception” with the idea that a talisman — such as Dominick Cobb’s spinning top — can distinguish between dreams and reality. An endlessly moving talisman likely means that a person is caught in a dream setting. As the film draws to a close and it appears that Cobb has escaped criminal charges, he spins his top again, but the audience doesn’t see whether it falls.

Audiences clamored for more information; they needed to know what happened to Cobb. Nolan, however, explained that the film’s theme was that reality is completely subjective — by the end, Cobb no longer wanted to know whether he was living in reality or a lifesaving dream. Nolan’s ending was able to impart his most important lesson: “All levels of reality are valid.”

With your video, make sure your audience is led on a journey from the get-go. Make sure it’s an ongoing experience that sticks with them through the climax and lingers in their minds after they reach the end. Every single thing you do should have your final impact in mind.

2) Forget sales. Focus on emotion. Moviegoers don’t care about box office sales or budgets. All they want to do is enjoy watching the movie.

Digital videos are no different. Instead of focusing on profit, focus on emotion. Don’t approach your video and audience as if they’re one-time transactions. Suspend your audience’s disbelief from the moment they click through. They should be living the story of your video, not being schmoozed as a consumer. This is how you’ll win them over.

3) Create curiosity, and build momentum. People were talking about “Toy Story 3” before the film even hit theaters, thanks to generation-jumping tactics like dating advice presented by Ken (of Barbie-and-Ken fame) and Facebook sneak peeks. Producers built anticipation by incorporating toys that were fan favorites into their digital marketing and engaging audiences with the continuing story from the franchise’s first two films.

You can easily do this with your video, too. Create mystery and anticipation, and build momentum with themed teasers.

The Middle

3) Atmosphere means everything. Once your audience has clicked to watch your video, don’t let the mystique slip. A good movie keeps its atmosphere strong in every scene, using color, sound, and movement to excite the audience’s senses and keep them immersed in the world of the story. Put yourself in attendees’ shoes and examine every little thing they’ll experience. Music, lighting, and the overall atmosphere are critical. Find and address areas where the atmosphere lags.

This year’s film about Philippe Petit’s 1974 Twin Towers aerial walk, “The Walk,” is being lauded for its “astonishing recreation of lower Manhattan in the ‘70s.” Director Robert Zemeckis earned the Opening Night Film spot at the New York Film Festival by telling a story of a specific place at a specific time, creating a “spectacle” for the audience to become immersed in.

4) Be consistent and detail-oriented. Consistency and attention to detail are the keys to a successful theme. Just look at Warner Bros. Entertainment’s successful Harry Potter exhibition — a touring experience my company created and produced in partnership with the studio. We recreated the mise-en-scène of the movies and replicated the minute details of the beloved characters’ lives.

Don’t use neon colors within a dark thriller or thrash metal to underscore a romantic comedy video’s emotion. These details will seem odd to customers, and they’ll be less likely to follow the theme of your video — or finish watching it.

The (It’s Not the) End

5) Leave them wanting more. Some of the best movies avoid wrapping up their endings neatly with a bow. Instead, they’ll leave it open for potential sequels and spin-offs. Use this technique with your video. Turn one-off viewers into loyal, captive fans by creating a journey that goes on and on. Make the final note of your video strong, resonant, and just slightly unfinished.

Lionsgate had to cleverly use cliffhangers to bridge its two-part films for the third book of “The Hunger Games” trilogy, but it also opted to use a cliffhanger to close “The Hunger Games: Catching Fire,” the film based on the trilogy’s second book. Director Francis Lawrence’s successful — and revenue-driving — choice was inspired by the ability of “Breaking Bad” to introduce “continually rising stakes” that left audiences hungry for more.

If you also decide to go for a sequel, stay true to the heart and tone of the story that made your video successful in the first place. Fans won’t stand for too much change. But keep the characters and storylines developing so there’s always something new for your audience to discover.

6) Listen to your audience. During and after your video, encourage your audience to provide feedback on their experience. If you’ve properly built an authentic relationship with them, they’ll feel comfortable sharing their genuine and unadulterated opinions with you. Take their compliments and concerns into account when planning your sequels.

Movies are a powerful medium. A digital video can offer an immersive experience that rivals the surround sound and 3D visuals of the movie theater. Wield this power like a blockbuster producer to take your audience on an emotional journey that brings your brand to life and keeps them coming back for more.