What’s holding back your business growth? Is it poor sales, poor people or poor systems?

I want to challenge you and say it’s not any of these. Instead, it’s because you are failing to create happy customers.

As we bring in the New Year, we will again be at the mercy of our customers. In 2014, we saw customers voicing their power, unafraid of switching providers and quick to share their opinions on social media sites.

To keep customers and limit their negative opinions on social media, we need to strive to consistently create happier customers by delivering products and experiences that meet and exceed their expectations.

But this isn’t as easy as it sounds. Most companies are making a lot of customer feedback mistakes. Let’s look at three of the common mistakes I want you to avoid in 2015 and explore how leading customer-centric companies are using customer feedback systems and tools to create happier customers.

1. Not listening to customers

The biggest mistake you can make is to ignore what your customers are saying. The world’s best companies like McDonalds, Disney and Amazon didn’t magically create a product or service that their customers love.

They listened to their customers and made continuous improvements to get to the point where they are now.

Listening to customers is important because feedback gives you insight into what your customers like – and hate – about your products and service. To create happier customers, you need to improve your product or service so that it exceeds their expectations.

When you exceed expectations, you create advocates. Advocates are your marketing assets: they sing, sell and shout praise about you to all their friends and colleagues. By creating more advocates, you will drive more revenue and growth simply because more people will hear about what you do and buy from you.

Identifying unhappy customers is another benefit of listening to feedback. You should use this feedback to win back unhappy customers and nurture these relationships back to good standing. This will help reduce customer churn and minimize negative word of mouth that might affect future customers’ purchase decisions.

Advice and takeaways

Stop ignoring customers and start implementing customer feedback loops. Feedback loops are systems you can put in place to listen to customers. You should have at least three in place to ensure you give customers plenty of ways to voice their opinions, concerns, praise and rants.

You can get feedback from customers through multiple touch points during your relationship with them. Common feedback loops include web and email surveys, spontaneous calls after-purchase surveys, periodic surveys (e.g. every three months), reviews, Net Promoter Score (NPS) surveys and in-store or onsite chats.

You can use Client Heartbeat to gather feedback via periodic surveys, Delighted to ask NPS surveys and Bazaarvoice to handle reviews.

Learning from Best Buy

Best Buy is a great example of a company that does listen to their customers. The company is listening to their customers now more than ever, primarily through customer reviews. The retailer has a systemized process in place that asks for a review after each purchase. Check out this email I received from Best Buy after purchasing a MacBook:

Best Buy passes this feedback onto vendors and uses it internally to make changes to their product range. Customers can also view the reviews directly on product pages via Best Buy’s website.

By listening to customers, Best Buy is able to continually improve their products and services, whilst simultaneously identifying and empowering their happiest customers to share feedback online.

2. Not learning from feedback

If there’s one thing worse than not listening to customers, it’s not learning from and acknowledging the feedback you do get.

Customers want to feel listened to. If they leave you feedback and you ignore it or don’t make improvements, then they will feel like you don’t care or value their business.

Think about it. If you go out of your way to leave feedback for a company and it falls on deaf ears, how will that make you feel?

Probably even more infuriated.

You are running your business in a competitive business world. To stay competitive, you need to be constantly improving and adapting to what your customers want. If you neglect to learn from customer feedback, you will fall behind and lose customers to more innovative companies who do use their customers to guide product and customer experience improvements.

Advice and takeaways

You need to appoint someone internally who is responsible for listening to and acknowledging feedback. It must be their job to organize this feedback into an easy-to-digest format so that key decision makers can interpret it and use it to improve.

Make sure they respond to each and every piece of feedback. This will show that you care and value your customers’ business. Sometimes this can be difficult for bigger companies, but if you’re smaller – and more agile – use this to your advantage. Build stronger relationships with your customers who do leave you feedback.

Since this can get time-consuming, you will need to systemize your feedback process using technology. Tools like Client Heartbeat can help you send surveys and analyze and interpret customer feedback. Delighted and Promoter.io offer alternative solutions if you just want to use simple NPS questions to gather feedback.

Learning from Help Scout

We use Help Scout internally at Client Heartbeat. Help Scout offers a great solution to help us deliver customer support via email. I recently read a blog post, written by cofounder Nick Francis, who shares his thoughts on how Help Scout used customer feedback to place customer needs front and center when they redesigned a big part of their product.

In the article, Nick says, “Customer feedback critically informs the design process, but only when it tells you why something should work better—not how.”

I certainly agree with Nick on this point. You need to remember that each of your customers uses your product or service in their own individual way to meet their specific needs. When serving hundreds of customers, you need to listen to the ‘whys’ not the ‘hows.’

Nick suggests that the big lessons that you can apply if you want to improve your product are:

1. Always start with research. Make sure you get solid research to make informed decisions.
2. Gather data from several sources. Feedback comes in all shapes and sizes. Use a range of sources including surveys, email and phone interviews.
3. Keep iterating. Even after you have implemented a change based on feedback, spend time continually iterating on that change. “The last 20–30% is definitely the most important,” Nick says in the article.

3. Not improving and not creating happier customers

I’ve touched on this lightly, but it deserves further attention. The final mistake I see businesses make is they do not use feedback to improve and create happier customers.

Improving your product and creating better experiences for customers is essential to success in our technology-driven world. Technology is changing everything. If you’re not constantly improving, you’re falling behind. You only have to look at the rapid rise of internet use via mobile devices to see that technology is impacting your business. Two years ago, you could have been forgiven for not having a mobile-friendly website, but now, you risk losing customers and new business opportunities if you don’t have one.

Customer expectations are constantly changing. Customers want to browse your website, read your articles and purchase your products via their mobile devices.

It is only through customer feedback that you can identify – and stay ahead – of these changing expectations. If you are late to improve and accommodate these changing needs, you risk annoying customers.

On the flip side, if you stay ahead of the trends, you will exceed expectations and create happier customers. These happier customers will fuel growth because they will tell others about your product.

More of these happier customers = more positive word of mouth = more referrals and more positive brand awareness.

Advice and takeaways

The person responsible for customer feedback at your organization must ensure that the feedback is being used by decision makers to make product and customer experience improvements. To make this process easier, you’ll need a system that can prioritize feedback based on the needs of your customers.

Use a tool that can track customer satisfaction and then use that data to set key performance indicators for your company and for your individual employees who manage client accounts. Client Heartbeat can help you with this or you can try one of these customer satisfaction tools.

You’ll also want to use this tool to identify your happiest clients and create an advocacy program so you reward and leverage them. Since these customers love you, they will be referring new business to you and spreading positive word of mouth. Reward them with incentives where necessary, but most importantly, make sure you nurture these relationships.

Your happiest customers (i.e. your advocates) are your biggest marketing assets!

Learning from Uber

Uber is a company that relies on feedback. Primarily, it’s the feedback from customers and drivers that fuels its business model, but this feedback is also what drives its growth.

Uber wants “you and your driver to have a great ride, every time.”

After every ride on Uber, customers and drivers are prompted to leave a review via the Uber app. Real-time feedback about drivers means Uber can ensure only the best drivers stay on the road. Drivers are deactivated if they get consistently poor ratings.

Uber relies on customer feedback to offer a product that meets and exceeds expectations.

And it seems to be working. Uber’s growth over the past two years has been unprecedented. Uber is valued at $40 billion and has grown net revenue by 300% from 2012 to 2013, with experts expecting them to have done the same in 2014.

This growth has been fueled primarily by word of mouth via their raving fans and customer advocates. Uber harnesses their happiest customers by incentivizing them to share the Uber app with their friends. As a reward, the company offers free and discounted trips to customers for each and every friend they refer.

CEO of Uber, Travis Kalanick, says the company relies “almost exclusively on word of mouth, spending virtually nothing on marketing.” In fact, he suggests that 95% of all their new customers have heard about Uber from other Uber riders. In 2011, for every seven rides Uber gave, their advocates generated one new customer.

Here’s a quick screenshot that shows how Uber’s referral program incentivizes happy customers to share the service with friends:

Create happier customers by listening to and learning from customer feedback

Do you know what Best Buy, Help Scout and Uber have in common?

All of these leading companies use customer feedback to improve their products and service. This has helped them all to create more happy customers, which has assisted them in growing revenue and brand awareness.

Your customers now have the power. They can switch to competitors in a heartbeat and they can tell hundreds of their friends about your business in seconds. To succeed in 2015 and beyond, you need to focus on your customers. Focus on creating happier customers.

Creating happier customers starts with listening to them. It starts with customer feedback.

The post Stop ignoring customers: Are you making these costly mistakes? appeared first on Client Heartbeat Blog.

There’s a steady rise in social media. A spread of high-speed internet. And, almost everyone uses some form of digital communication. But in spite of all that, a study has shown that only 6% of all qualitative research was conducted online last year.

The use of social media is pervasive. There’s an almost universal penetration of high-speed internet. And almost all consumers have access to some form of digital communication. But in spite of all that, studies still show that only a small percentage of qualitative research projects are conducted online.

I don’t get it.

I’ve been doing qualitative research for almost 25 years. I’ve spent much of my professional life on planes. I’ve moderated what seems like a million focus groups in a thousand different cities. I’ve shadowed consumers in stores, hung out with them at work, and followed them around their homes, camera guy and clients in tow. Don’t get me wrong. Face-to-face fieldwork can be very interesting, even exhilarating.

But having used digital insights technology for several years now, my colleagues and I at RealityCheck are firm believers that the new generation of online qual offers some great advantages. Online qualitative technology improves our reach and increases the amount of real-time data we can collect.  It allows us to get to the shopping, brand usage and decision-making moments we want to understand without the disruption of a hovering research team. And it is a more efficient way to reach respondents without traveling from market to market, to focus group facilities or into people’s homes. Online qualitative technology now allows us to do quality market research from our homes or offices.

So why are so many qualitative studies still being done face-to-face?

I have a few hypotheses.

Fear of the unknown

Many folks who commission qualitative research studies simply have no idea what can be accomplished online these days. Before you assume you can’t achieve your qual research objectives online, talk to someone with expertise in digital qual and ask them how they’d approach your project. You might be surprised what can be done.

Once bitten

Some of you may have tried what you think is online qual. What I mean is, you’ve done a bulletin board. Your project probably delivered bored respondents and superficial insights. No offense, but a bulletin board ain’t online qual. It’s, well, a bulletin board.

Technology now allows us to execute just about any projective technique online and most work better online than in face-to-face settings. Guided imagery, collage building, journeying and storytelling are staples of qualitative research and work great in digital environments. Add to that the creative things you can do with photo and video uploads, and live streaming, and there’s little that can beat online qual for depth.

Yes, face-to-face qual is still valuable. We do it every day. But, if you’re sticking with face-to-face only because you don’t know much about online qualitative or because you tried a bulletin board once and were less than enamored, it’s time to take a closer look at what’s happening in the digital space of consumer research. I bet you’ll be surprised.

Or maybe you just like traveling.

On disait les magasins moribonds, les voici qui ressurgissent en 2014 dans une forme éclatante, thanks to le Mobile et le Beacon.

Le 11 décembre, Daniel Dreymann, CEO de Mowingo, est venu tout spécialement de Californie nous parler de cette combinaison gagnante :
Mobile + Beacon + CRM.

Pourquoi Macy’s déploie des Beacons dans ses magasins ? Parce que cela fonctionne !

Pensé intelligemment, couplé avec le CRM et les Réseaux Sociaux, le mobile in-store crée de l’engagement client, de la fidélité et des ventes.

Forgez-vous votre opinion.

Le point de vue de Daniel Dreymann et ses informations d’insider de la Silicon Valley font de ce document truffé de cas réels (retail avec Macy’s, McDonald’s, Lord & Tailor…, Hôtellerie, Transport, Musées…) un outil incontournable pour comprendre le Mobile in-store.
Daniel Dreymann n’élude aucune question : contexte, privacy, horror stories…

Aux U.S. 30% des consommateurs utilisent des offres déclenchées par un Beacon sur le lieu de vente. Pourquoi s’en priver ?
Bonne lecture. Bonne année 2015 !

Télécharger la présentation de Daniel Dreymann, petit Déjeuner CMD 11 déc 2014 http://tinyurl.com/ku8j56e

Déborah Marino, sémiologue, Les symboliques de la gourmandise

Mardis de l'innovation, 13 Mai 2014.

Cast: Mardis de l'innovation

Tags:

 

By Matthew M Gerhold

From a purely physical perspective one can reduce a brand to physical energy in the surrounding environment of the consumer: Physical energy is the fundamental building block of a brand. In visual communication strategies, the brand is primarily composed of light, electromagnetic radiation at varying visible wavelengths. In the instance of multimedia platforms, light may be accompanied by sound—traveling air pressure waves. In below-the-line communications, chemoreception becomes more important—chemical information encoded by the nervous system that we experience as taste and smell. Touch or somatosensory information will also play a major role. Thus, physical energy and its interactions with sensory mechanisms on the periphery of the human nervous system form the basis for brand perception and recognition. Understanding how basic sensory information is transformed by the brain is critically important for structuring a marketing campaign in today’s technologically embedded markets.

This short article covers the fundamentals of brand recognition and perception from a neuroscience perspective. Running in parallel to the processes of perception and recognition discussed herein are the processes that generate the emotional and motivational aspects involved in interacting with a brand—these are the components of marketing and advertising interactions that drive and motivate the individual towards a purchase. I hope to provide an overview of motivational processes in the near future. For now, the focus will be on perception and recognition. Let us look at a basic example of communications in an above-the-line context. Let us think, for example, of a television advertisement.

Unconscious Processing in Above-the-line Communications 

The peripheral nervous system (PNS), specifically the eyes and the inner ear, encodes the physical attributes underpinning the brand, product, and creative content of the advertisement: light and sound. This information is delivered to the thalamus, a structure nestled deep within the brain that receives much of the sensory information encoded by the physical senses.

 

 

Through various anatomical way-stations, the encoded physical energy is directed from the thalamus to the auditory cortex, a region responsible to processing sound; as well as to the visual cortex, a region responsible for processing light.

 

 

This low-level processing creates a primitive representation of the brand within the human brain—at this junction the processes and information being handled by the central nervous system (CNS) would still not have availed themselves to the conscious mind. Based on electrophysiological data, the timeframes for these processes occur within a window of 0-150 milliseconds after encountering the marketing material.

Feature Integration within the Brain

As the visual and auditory features of the brand, sitting within the visual and auditory regions, are situated some distance from each other, the brain has to integrate the separate pieces of information. Feature integration, known to neuroscientists as binding, is the process by which this is achieved. This process is mediated by fibres tracts within the brain—different length fibres connecting different regions within the brain.

 

 

Feature integration or binding will lead to a new more sophisticated representation of physically encoded attributes underlying the brand, product, and creative content. This new high-level representation, spanning across different regions of the brain will elicit memories, or cellular imprints, that have encoded/memorised previous encounters with the brand and product.

The Conscious Experience of the Brand

Through the process of brain regions sharing information and elicitation of previous experiences/memories, the encoded physical information activates, modulates, and influences the frontal lobes of our brains. The frontal regions are key to conscious experience. The recruitment of such areas into a dynamically evolving integrated system of distinct brain regions gives rise to conscious experience of brand and product.

Emotional and Motivational Processes

Parallel to the perception and recognition of the brand are the emotional and motivational components. These aspects of brand interaction rely on deep brain structures driving and interacting with the rest of the body via neuro-electric and chemical systems. In my next article, I will provide a sketch of the processes involved in generate motivational states that are the key drivers of human behaviour within the market place.

I’ve been reading a lot of predictions for market research—the typical pontification we see at this time of the year. Some of it has been very inspiring, but too many just rehash the obvious.

Personally, I think there are a lot of interesting theories, a lot of long-term shifts taking place. But as for something we will truly experience in 2015? Something that will really change what we do, how we do it? It’s simple: video. Specifically, video-based methods and video-based reports.

In 2015, we will see a notable spike in use of video IDIs, video focus groups, video ethnography, and video diaries. These methods are superior to others in terms of truly discovering and gauging consumer emotions, aspirations and values. Why is that important? We are more aware than ever before of the limitations of self-reporting such things (thanks to the popularity of research on irrational decision making and behavioral economics). Yet these are exactly where market researchers are often most needed, especially in the face of big data, which increasingly owns the questions “what” and “how”—we market researchers find ourselves increasingly tasked with “why.”

And the video momentum isn’t just about methods, it’s about reporting as well. Video-based reporting will transition from rare to common. Research buyers will increasingly expect video deliverables including video reports, montages and supplemental deliverables.

Remember, “Video killed the radio star?” Well, for market research, video is killing projects and deliverables that don’t capture emotions, convey authenticity, or tell a compelling story. In 2015, video will be the star.

 

[We are so convinced of this trend, we are putting our money on it. Research Rockstar will soon be launching its first class on video-based research methods. Want to take part by being a tester? Email Info@ResearchRockstar.com and request “Video Class Testing”]

 

Réaliser une étude marketing : en ligne ou en live ?

Nombreuses sont les entreprises qui réalisent des enquêtes auprès de leur marché cible, que ce soit pour déterminer l’intérêt des prospects pour un nouveau produit, pour valider des mises à jour sur un logiciel ou encore pour étudier le niveau de satisfaction des clients existants. Ces enquêtes sont en général administrées en personne, par des salariés dédiés à cette mission et pour un coût global non négligeable.

Par ailleurs, l’administration des enquêtes et sondages en personne force le prospect ou le client à se déplacer, ce qui peut limiter le pourcentage d’acceptation de participation à l’enquête.

Certaines sociétés font alors le choix de transmettre un simple lien vers l’étude marketing par email, mais ici il n’est plus possible de relever les éléments qui sont hors-communication verbale (la gestuelle, les intonations de voix, etc.).

Une solution idéale consiste à travailler via une enquête vidéo, ce qui permet de bénéficier de tous les avantages d’une rencontre avec son client, et de réduire fortement les frais d’administration du sondage pour la société, et le désagrément pour le client, qui peut participer au sondage vidéo de manière très simple, sans bouger de chez lui ou de son bureau.

L’enquête vidéo, la solution économique et interactive

Le principe est simple : une réunion virtuelle est organisée par la société, qui invite le client par email à rejoindre une réunion en ligne, à une date et à une heure fixées d’avance. L’organisation de l’agenda de la personne en charge de l’enquête vidéo peut être grandement automatisée par des outils d’organisation de RDV (dont nombreux sont gratuits, comme par exemple Google Calendar).

Lors de la réunion, le participant à l’enquête et le salarié chargé de l’administrer se connectent sur Internet, et font connaissance via webcams interposées. De nombreuses solutions logicielles sont utilisables pour l’enquête vidéo, et à nouveau, certains sont très efficaces et gratuits, comme Skype.

L’enquête peut ensuite se dérouler de manière classique : après une présentation rapide de l’objectif de celle-ci (par exemple « recueillir votre avis sur notre nouvelle gamme de produits » ou « vous présenter les nouvelles fonctionnalités de notre site Internet et son nouvel espace client »), le sondeur pourra commencer à dérouler l’enquête et à poser des questions au participant. Le sondeur pourra aussi interagir, comme lors d’une conversation en face à face, en observant la communication non-verbale du participant (moue du visage, intonations, silences, doutes, etc.).

Pour résumer, l’administration d’une enquête par vidéo permet d’économiser de l’argent (en réduisant les frais de déplacement et en augmentant la productivité, car le sondeur peut facilement enchainer les RDV les uns après les autres), et permet de conserver une forte interactivité avec le client tant en lui évitant un déplacement chronophage. Une solution à chaudement recommander à toute société se lançant dans un programme d’étude marketing incluant un sondage ou une enquête auprès de consommateurs.

Cet article REALISER UNE ENQUETE PAR VIDEO est apparu en premier sur Blog AdoctA Blitz Marketing Platform.

Stratégies d'innovation gagnantes 2015-2020. Du techno centric a l'human centric

Mardis de l'innovation 06 Janvier 2015

Cast: Mardis de l'innovation

Tags:

Le futur des agences de relations presse passera par refonte de l'organisation et des outils, la re-création de la relation et la densification du conseil

ArticleRelations presse : pistes pour l agence du futur publié surMarketing Professionnel e-magazine.

Mots-cle:  communication, RP

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Copyright © Marketing Professionnel e-magazine [Relations presse : pistes pour l agence du futur], tous droits réservés. 2014.

L'intérêt du digital pour les cuisinistes et son impact sur les acheteurs de cuisines.

ArticleLes cuisinistes accommodent avec goût le digital publié surMarketing Professionnel e-magazine.

Tags:  digital, distribution, point de vente

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Copyright © Marketing Professionnel e-magazine [Les cuisinistes accommodent avec goût le digital], tous droits réservés. 2014.

Insight consommateur abordé en marketing et communication : définition et périmètre.

ArticleL’insight consommateur expliqué publié surMarketing Professionnel e-magazine.

Tags:  attitudes, consommateur, études

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Copyright © Marketing Professionnel e-magazine [L'insight consommateur expliqué], tous droits réservés. 2016.

BeachBot can autonomously fill a 30 square foot area of sand with images from Finding Nemo in under 10 minutes.

The post Disney Invents an Adorable Robot for Making Giant Sand Drawings appeared first on WIRED.

OnBeep, the San Francisco startup that offers wearable hardware reminiscent of the iconic Star Trek Communicator, is no longer called OnBeep. On Wednesday, the company announced it will now be known as Orion. According to founder Jesse Robbins, the name is a metaphor for the way his company hopes to facilitate real-time voice communication in […]

The post ‘Star Trek Communicator Startup’ Sets Out to Build a World Powered by Voice appeared first on WIRED.

The TableAir is a variable-height workspace that uses a sensor to detect the height of an outstretched hand, then moves the desk surface up to match it.

The post To Adjust This Standing Desk’s Height, Just Hold Out Your Hand appeared first on WIRED.

An easy to read guide to where cycling is relaxing and where it’s stressful.

The post Measuring Brainwaves to Make a New Kind of Bike Map for NYC appeared first on WIRED.

In a future of persistent, personalized ads on-screen and off, ad-defeating mechanisms could become a necessary countermeasure

The post An Oculus Experiment That Works Like an Ad Blocker for Real Life appeared first on WIRED.

Olloclip's latest offerings give the iPhone 6 macro and telephoto lens abilities.

The post Olloclip’s Excellent Clip-On Lenses Now Fit the iPhone 6 and 6 Plus appeared first on WIRED.

La transition énergétique entre dans une nouvelle phase avec des mesures destinées à dynamiser la croissance verte. Parmi celles-ci figure l'équipement des foyers en compteurs des consommations d'électricité et de gaz dits « communicants ». Pour l'électricité, le modèle approuvé par la Commission de Régulation de l'Énergie, baptisé « Linky », devrait commencer à équiper les foyers à partir de [...]   in Consommation & Modes de Vie N° 271

Google has been forced to change its privacy policy in the UK following a three-year investigation by the country's data privacy watchdog -- but the company has avoided a fine.

The Information Commissioner's Office (ICO) found that Google was "too vague" when describing how it used people's personal data and has ordered it to make substantial changes.

By: James Temperton,

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The World Service, the international arm of the BBC, transmits news and information globally, currently reaching about 200 million people per week through a mix of broadcast, radio, and online content. That's not good enough though -- there are still areas where communications technology hasn't deeply penetrated, and communities that could benefit from greater access to information.

To address the shortfall, the World Service and the BBC's digital innovations team Connected Studio are holding a hackathon in Nairobi. The two-day event kicks off tomorrow, and will look to spearhead new ways to connect with digital audiences across Kenya. The most innovative and promising ideas created during the event will receive funding for a pilot scheme from the BBC.

 

By: Matt Kamen,

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Le jeudi 12 février 2015 aura lieu la table-ronde « Nouveaux portails de services, maîtrise des données, gouvernance des flux de tiers-payant : comment créer les services de la santé digitale ? » à Paris. […]

Qui ?
Dominique Piotet, fondateur de Rebellion Lab, ancien consultant pour Zappos.

Quoi ?
Les raisons de l'échec de Zappos à Las Vegas, dans une nouvelle édition du Petit Show, très chow chow.

Comment ?

Les principaux enseignements de ce sondage : L’hiver heurte la forme des Français • Alors que jusqu’ici, l’ambiance hive...

The ARF has been pioneering work in comparing the uses of various neuroscience technologies for several years. Horst Stipp has led this effort, and in this session he’ll share what has been learned to date and what the future holds for the ARF Neuromarketing learning initiative.

The post More Effective Marketing Through Research Innovation: The Case for Neuroscience Methods appeared first on Insight Innovation.

The idea was to experiment with one of the lesser explored aspects of the chocolate experience: texture.

The post Chocolates Whose Intricate Architecture Is Designed to Tweak Taste Buds appeared first on WIRED.

A team of biochemists has proposed using DNA scaffolds to grow human cells, creating a potentially cost-efficient way of "gluing" together 3D printed tissues and organs in the future.

The method, described in the ACS Biomaterials Science & Engineering journal, relies on creating a "smart glue" from plastic (polystyrene or polyacrylamide) nanoparticles containing 40 base pairs of DNA. These are assembled in a gel -- the nanoparticles are held together by DNA interactions, while the gel holds the entire scaffold's shape in place. The team, from the University of Texas at Austin, could then use the gel in a 3D printer to create structures about a centimetre in size. It means that the microscopic DNA strands and nanoparticles suddenly have a tangible presence -- the gel is something that can be used and manipulated at a scale visible to the human eye.

By: Liat Clark,

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Nous avons le plaisir de vous inviter à la conférence de présentation de l’étude « Marketing et Free To Play, Méthodes & Bonnes Pratiques » rédigée par Sergio Dos Santos, expert des modèles économiques freemium à Ubisoft, et orchestrée par Capital Games, le cluster francilien de l’industrie vidéo ludique.

Mardi 20 Janvier de 18h à 19h

BVA Data Sciences proposera aux clients français et internationaux de BVA une gamme de services en datamining & modélisation avanc&e...

Have you heard the credit card commercial that asks, “what’s in your wallet?” Before long, the answer is going to be “you.” As our digital footprint grows, I see personal information becoming a form of digital currency – something that an individual person owns, controls and uses in exchange for “personalized” goods and services. An […]

The post Ready for What’s Next? Envision a Future Where Your Personal Information Is Digital Currency appeared first on WIRED.