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A Close Up Look at the Consumer Data Broker Radaris
If you live in the United States, the data broker Radaris likely knows a great deal about you, and they are happy to sell what they know to anyone. But how much do we know about Radaris? Publicly available data indicates that in addition to running a dizzying array of people-search websites, the co-founders of Radaris operate multiple Russian-language dating services and affiliate programs. It also appears many of their businesses have ties to a California marketing firm that works with a Russian state-run media conglomerate currently sanctioned by the U.S. government.
Formed in 2009, Radaris is a vast people-search network for finding data on individuals, properties, phone numbers, businesses and addresses. Search for any American’s name in Google and the chances are excellent that a listing for them at Radaris.com will show up prominently in the results.

Radaris reports typically bundle a substantial amount of data scraped from public and court documents, including any current or previous addresses and phone numbers, known email addresses and registered domain names. The reports also list address and phone records for the target’s known relatives and associates. Such information could be useful if you were trying to determine the maiden name of someone’s mother, or successfully answer a range of other knowledge-based authentication questions.
Currently, consumer reports advertised for sale at Radaris.com are being fulfilled by a different people-search company called TruthFinder. But Radaris also operates a number of other people-search properties — like Centeda.com — that sell consumer reports directly and behave almost identically to TruthFinder: That is, reel the visitor in with promises of detailed background reports on people, and then charge a $34.99 monthly subscription fee just to view the results.
The Better Business Bureau (BBB) assigns Radaris a rating of “F” for consistently ignoring consumers seeking to have their information removed from Radaris’ various online properties. Of the 159 complaints detailed there in the last year, several were from people who had used third-party identity protection services to have their information removed from Radaris, only to receive a notice a few months later that their Radaris record had been restored.
What’s more, Radaris’ automated process for requesting the removal of your information requires signing up for an account, potentially providing more information about yourself that the company didn’t already have (see screenshot above).
Radaris has not responded to requests for comment.
Radaris, TruthFinder and others like them all force users to agree that their reports will not be used to evaluate someone’s eligibility for credit, or a new apartment or job. This language is so prominent in people-search reports because selling reports for those purposes would classify these firms as consumer reporting agencies (CRAs) and expose them to regulations under the Fair Credit Reporting Act (FCRA).
These data brokers do not want to be treated as CRAs, and for this reason their people search reports typically do not include detailed credit histories, financial information, or full Social Security Numbers (Radaris reports include the first six digits of one’s SSN).
But in September 2023, the U.S. Federal Trade Commission found that TruthFinder and another people-search service Instant Checkmate were trying to have it both ways. The FTC levied a $5.8 million penalty against the companies for allegedly acting as CRAs because they assembled and compiled information on consumers into background reports that were marketed and sold for employment and tenant screening purposes.

An excerpt from the FTC’s complaint against TruthFinder and Instant Checkmate.
The FTC also found TruthFinder and Instant Checkmate deceived users about background report accuracy. The FTC alleges these companies made millions from their monthly subscriptions using push notifications and marketing emails that claimed that the subject of a background report had a criminal or arrest record, when the record was merely a traffic ticket.
“All the while, the companies touted the accuracy of their reports in online ads and other promotional materials, claiming that their reports contain “the MOST ACCURATE information available to the public,” the FTC noted. The FTC says, however, that all the information used in their background reports is obtained from third parties that expressly disclaim that the information is accurate, and that TruthFinder and Instant Checkmate take no steps to verify the accuracy of the information.
The FTC said both companies deceived customers by providing “Remove” and “Flag as Inaccurate” buttons that did not work as advertised. Rather, the “Remove” button removed the disputed information only from the report as displayed to that customer; however, the same item of information remained visible to other customers who searched for the same person.
The FTC also said that when a customer flagged an item in the background report as inaccurate, the companies never took any steps to investigate those claims, to modify the reports, or to flag to other customers that the information had been disputed.
WHO IS RADARIS?
According to Radaris’ profile at the investor website Pitchbook.com, the company’s founder and “co-chief executive officer” is a Massachusetts resident named Gary Norden, also known as Gary Nard.
An analysis of email addresses known to have been used by Mr. Norden shows he is a native Russian man whose real name is Igor Lybarsky (also spelled Lubarsky). Igor’s brother Dmitry, who goes by “Dan,” appears to be the other co-CEO of Radaris. Dmitry Lybarsky’s Facebook/Meta account says he was born in March 1963.

The Lybarsky brothers Dmitry or “Dan” (left) and Igor a.k.a. “Gary,” in an undated photo.
Indirectly or directly, the Lybarskys own multiple properties in both Sherborn and Wellesley, Mass. However, the Radaris website is operated by an offshore entity called Bitseller Expert Ltd, which is incorporated in Cyprus. Neither Lybarsky brother responded to requests for comment.
A review of the domain names registered by Gary Norden shows that beginning in the early 2000s, he and Dan built an e-commerce empire by marketing prepaid calling cards and VOIP services to Russian expatriates who are living in the United States and seeking an affordable way to stay in touch with loved ones back home.
In 2012, the main company in charge of providing those calling services — Wellesley Hills, Mass-based Unipoint Technology Inc. — was fined $179,000 by the U.S. Federal Communications Commission, which said Unipoint never applied for a license to provide international telecommunications services.
DomainTools.com shows the email address gnard@unipointtech.com is tied to 137 domains, including radaris.com. DomainTools also shows that the email addresses used by Gary Norden for more than two decades — epop@comby.com, gary@barksy.com and gary1@eprofit.com, among others — appear in WHOIS registration records for an entire fleet of people-search websites, including: centeda.com, virtory.com, clubset.com, kworld.com, newenglandfacts.com, and pub360.com.
Still more people-search platforms tied to Gary Norden– like publicreports.com and arrestfacts.com — currently funnel interested customers to third-party search companies, such as TruthFinder and PersonTrust.com.
The email addresses used by Gary Nard/Gary Norden are also connected to a slew of data broker websites that sell reports on businesses, real estate holdings, and professionals, including bizstanding.com, homemetry.com, trustoria.com, homeflock.com, rehold.com, difive.com and projectlab.com.
AFFILIATE & ADULT
Domain records indicate that Gary and Dan for many years operated a now-defunct pay-per-click affiliate advertising network called affiliate.ru. That entity used domain name servers tied to the aforementioned domains comby.com and eprofit.com, as did radaris.ru.

A machine-translated version of Affiliate.ru, a Russian-language site that advertised hundreds of money making affiliate programs, including the Comfi.com prepaid calling card affiliate.
Comby.com used to be a Russian language social media network that looked a great deal like Facebook. The domain now forwards visitors to Privet.ru (“hello” in Russian), a dating site that claims to have 5 million users. Privet.ru says it belongs to a company called Dating Factory, which lists offices in Switzerland. Privet.ru uses the Gary Norden domain eprofit.com for its domain name servers.
Dating Factory’s website says it sells “powerful dating technology” to help customers create unique or niche dating websites. A review of the sample images available on the Dating Factory homepage suggests the term “dating” in this context refers to adult websites. Dating Factory also operates a community called FacebookOfSex, as well as the domain analslappers.com.
RUSSIAN AMERICA
Email addresses for the Comby and Eprofit domains indicate Gary Norden operates an entity in Wellesley Hills, Mass. called RussianAmerican Holding Inc. (russianamerica.com). This organization is listed as the owner of the domain newyork.ru, which is a site dedicated to orienting newcomers from Russia to the Big Apple.
Newyork.ru’s terms of service refer to an international calling card company called ComFi Inc. (comfi.com) and list an address as PO Box 81362 Wellesley Hills, Ma. Other sites that include this address are russianamerica.com, russianboston.com, russianchicago.com, russianla.com, russiansanfran.com, russianmiami.com, russiancleveland.com and russianseattle.com (currently offline).
ComFi is tied to Comfibook.com, which was a search aggregator website that collected and published data from many online and offline sources, including phone directories, social networks, online photo albums, and public records.

The current website for russianamerica.com. Note the ad in the bottom left corner of this image for Channel One, a Russian state-owned media firm that is currently sanctioned by the U.S. government.
AMERICAN RUSSIAN MEDIA
Many of the U.S. city-specific online properties apparently tied to Gary Norden include phone numbers on their contact pages for a pair of Russian media and advertising firms based in southern California. The phone number 323-874-8211 appears on the websites russianla.com, russiasanfran.com, and rosconcert.com, which sells tickets to theater events performed in Russian.
Historic domain registration records from DomainTools show rosconcert.com was registered in 2003 to Unipoint Technologies — the same company fined by the FCC for not having a license. Rosconcert.com also lists the phone number 818-377-2101.
A phone number just a few digits away — 323-874-8205 — appears as a point of contact on newyork.ru, russianmiami.com, russiancleveland.com, and russianchicago.com. A search in Google shows this 82xx number range — and the 818-377-2101 number — belong to two different entities at the same UPS Store mailbox in Tarzana, Calif: American Russian Media Inc. (armediacorp.com), and Lamedia.biz.
Armediacorp.com is the home of FACT Magazine, a glossy Russian-language publication put out jointly by the American-Russian Business Council, the Hollywood Chamber of Commerce, and the West Hollywood Chamber of Commerce.
Lamedia.biz says it is an international media organization with more than 25 years of experience within the Russian-speaking community on the West Coast. The site advertises FACT Magazine and the Russian state-owned media outlet Channel One. Clicking the Channel One link on the homepage shows Lamedia.biz offers to submit advertising spots that can be shown to Channel One viewers. The price for a basic ad is listed at $500.
In May 2022, the U.S. government levied financial sanctions against Channel One that bar US companies or citizens from doing business with the company.

The website of lamedia.biz offers to sell advertising on two Russian state-owned media firms currently sanctioned by the U.S. government.
LEGAL ACTIONS AGAINST RADARIS
In 2014, a group of people sued Radaris in a class-action lawsuit claiming the company’s practices violated the Fair Credit Reporting Act. Court records indicate the defendants never showed up in court to dispute the claims, and as a result the judge eventually awarded the plaintiffs a default judgement and ordered the company to pay $7.5 million.
But the plaintiffs in that civil case had a difficult time collecting on the court’s ruling. In response, the court ordered the radaris.com domain name (~9.4M monthly visitors) to be handed over to the plaintiffs.
However, in 2018 Radaris was able to reclaim their domain on a technicality. Attorneys for the company argued that their clients were never named as defendants in the original lawsuit, and so their domain could not legally be taken away from them in a civil judgment.
“Because our clients were never named as parties to the litigation, and were never served in the litigation, the taking of their property without due process is a violation of their rights,” Radaris’ attorneys argued.
In October 2023, an Illinois resident filed a class-action lawsuit against Radaris for allegedly using people’s names for commercial purposes, in violation of the Illinois Right of Publicity Act.
On Feb. 8, 2024, a company called Atlas Data Privacy Corp. sued Radaris LLC for allegedly violating “Daniel’s Law,” a statute that allows New Jersey law enforcement, government personnel, judges and their families to have their information completely removed from people-search services and commercial data brokers. Atlas has filed at least 140 similar Daniel’s Law complaints against data brokers recently.
Daniel’s Law was enacted in response to the death of 20-year-old Daniel Anderl, who was killed in a violent attack targeting a federal judge (his mother). In July 2020, a disgruntled attorney who had appeared before U.S. District Judge Esther Salas disguised himself as a Fedex driver, went to her home and shot and killed her son (the judge was unharmed and the assailant killed himself).
Earlier this month, The Record reported on Atlas Data Privacy’s lawsuit against LexisNexis Risk Data Management, in which the plaintiffs representing thousands of law enforcement personnel in New Jersey alleged that after they asked for their information to remain private, the data broker retaliated against them by freezing their credit and falsely reporting them as identity theft victims.
Another data broker sued by Atlas Data Privacy — pogodata.com — announced on Mar. 1 that it was likely shutting down because of the lawsuit.
“The matter is far from resolved but your response motivates us to try to bring back most of the names while preserving redaction of the 17,000 or so clients of the redaction company,” the company wrote. “While little consolation, we are not alone in the suit – the privacy company sued 140 property-data sites at the same time as PogoData.”
Atlas says their goal is convince more states to pass similar laws, and to extend those protections to other groups such as teachers, healthcare personnel and social workers. Meanwhile, media law experts say they’re concerned that enacting Daniel’s Law in other states would limit the ability of journalists to hold public officials accountable, and allow authorities to pursue criminals charges against media outlets that publish the same type of public and governments records that fuel the people-search industry.
PEOPLE-SEARCH CARVE-OUTS
There are some pending changes to the US legal and regulatory landscape that could soon reshape large swaths of the data broker industry. But experts say it is unlikely that any of these changes will affect people-search companies like Radaris.
On Feb. 28, 2024, the White House issued an executive order that directs the U.S. Department of Justice (DOJ) to create regulations that would prevent data brokers from selling or transferring abroad certain data types deemed too sensitive, including genomic and biometric data, geolocation and financial data, as well as other as-yet unspecified personal identifiers. The DOJ this week published a list of more than 100 questions it is seeking answers to regarding the data broker industry.
In August 2023, the Consumer Financial Protection Bureau (CFPB) announced it was undertaking new rulemaking related to data brokers.
Justin Sherman, an adjunct professor at Duke University, said neither the CFPB nor White House rulemaking will likely address people-search brokers because these companies typically get their information by scouring federal, state and local government records. Those government files include voting registries, property filings, marriage certificates, motor vehicle records, criminal records, court documents, death records, professional licenses, bankruptcy filings, and more.
“These dossiers contain everything from individuals’ names, addresses, and family information to data about finances, criminal justice system history, and home and vehicle purchases,” Sherman wrote in an October 2023 article for Lawfare. “People search websites’ business pitch boils down to the fact that they have done the work of compiling data, digitizing it, and linking it to specific people so that it can be searched online.”
Sherman said while there are ongoing debates about whether people search data brokers have legal responsibilities to the people about whom they gather and sell data, the sources of this information — public records — are completely carved out from every single state consumer privacy law.
“Consumer privacy laws in California, Colorado, Connecticut, Delaware, Indiana, Iowa, Montana, Oregon, Tennessee, Texas, Utah, and Virginia all contain highly similar or completely identical carve-outs for ‘publicly available information’ or government records,” Sherman wrote. “Tennessee’s consumer data privacy law, for example, stipulates that “personal information,” a cornerstone of the legislation, does not include ‘publicly available information,’ defined as:
“…information that is lawfully made available through federal, state, or local government records, or information that a business has a reasonable basis to believe is lawfully made available to the general public through widely distributed media, by the consumer, or by a person to whom the consumer has disclosed the information, unless the consumer has restricted the information to a specific audience.”
Sherman said this is the same language as the carve-out in the California privacy regime, which is often held up as the national leader in state privacy regulations. He said with a limited set of exceptions for survivors of stalking and domestic violence, even under California’s newly passed Delete Act — which creates a centralized mechanism for consumers to ask some third-party data brokers to delete their information — consumers across the board cannot exercise these rights when it comes to data scraped from property filings, marriage certificates, and public court documents, for example.
“With some very narrow exceptions, it’s either extremely difficult or impossible to compel these companies to remove your information from their sites,” Sherman told KrebsOnSecurity. “Even in states like California, every single consumer privacy law in the country completely exempts publicly available information.”
Below is a mind map that helped KrebsOnSecurity track relationships between and among the various organizations named in the story above:
Grading homes: The system I used when picking a new place to live
This morning — because the sky was clear and I hadn't anything better to do — I let the dog lead me on a six-mile walk. For two hours, we wound our way through the streets of Corvallis. We sniffed drains, barked at squirrels, and in every way had a merry old time.
If I'd allow her, Tally would spend hours every day sniffing drains around the city.

As we walked, I reflected on how fortunate Kim and I were when we decided to move here. We were deliberate about our choice, sure, but it was still something of a gamble. Sometimes research and experience don't align. In this case, they have.
Why We Love Corvallis
After four months Corvallis seems like a perfect fit for us. There's so much we love about this place, such as:
- The downtown remains vital and whole. Kim and I spent three months this summer exploring dozens of towns in western Oregon and Washington. We discarded many strong candidates because their downtowns were either decayed (often due to a freeway having been built a couple of miles away) or, worse, bisected by a busy highway. There is a highway through downtown Corvallis, but traffic is managed sensibly for pedestrian access. The freeway is fifteen minutes away. As a result, the central business core seems to be thriving.
- The city is great for biking. Portland has a reputation for being a top U.S. cycling city, but Corvallis is actually ranked the best biking town in the state of Oregon. (Portland has a Bike Score of 82; Corvallis has a Bike Score of 84.) The cyclists here like to complain that things could be better (and that's always true), but the reality is that bike lanes are ample and wide, cars seem to respect cyclists, and many residents opt to commute by bike.
- Corvallis is even better for walking. In 2017, long-time readers chided me when I moved from a walkable riverfront condo to a rural home in a hilly suburb. I love to walk. I get cranky when walking isn't easy. Well, here in Corvallis walking is very easy. The city is relatively flat. The sidewalks are well maintained. Downtown is great, as I mentioned, but the neighborhoods are designed to make walking for errands relatively painless. My favorite feature? The city has deliberately incorporated “active travel corridors” into neighborhoods: short paths that cut between properties in order to connect streets, parks, and so on.
- The city is surrounded by endless hiking trails. There are so many trails, in fact, that I cannot find one website that lists them all. (Here are the trails I hike most often. Here's another set of trails I've been exploring with Jeff, the Happy Philosopher.) Now that the weather has turned cold and soggy, I'm spending less time in the forest, but when the sun returns to this part of the world, the dog and I will walk in the woods nearly every day.
- The city loves reading. This is no surprise, I suppose, considering Corvallis is a college town. Oregon State University is the city's largest employer (contributing a whopping 27.6% of all jobs in the area). This has some interesting side effects, and one of those is books books books. Residents love the public library, yet they also support three local bookstores. Best of all, there are 144 little free libraries scattered throughout the city. (And after I finish writing this article, I will order my own little free library kit so that I can add #145.)
- The restaurants are better than we expected. It's no secret that Kim and I enjoy dining out. Portland has a great restaurant scene, and we'd become spoiled by easy access to great food. We were worried that Corvallis would disappoint us in this regard. And while there's no doubt that our options are much more limited, we've still been able to find several places that we enjoy. (Top of our list is a joint called Cascade BBQ, which has great food and great beer.)
There's so much more we love about Corvallis: the traffic (or lack of it), the people, the parks, the wildlife, the culture, and more. Plus, to balance things out, there's another town of similar size (Albany) just twenty minutes away — and that town provides some of the things that Corvallis doesn't (Costco, etc.). Suffice it to say that we feel like we made the right choice when we elected to move here.
My System for Grading Homes
During this morning's dog walk, I also recalled the rating system I developed during last summer's home search. I had intended to write a GRS blog post about this in July, but then got distracted by the actual process of, you know, buying a house.
Here's how my system works.
When evaluating a potential home, I rate it in five categories: region/city, neighborhood, property, structure, and “other factors”. These categories are very much subjective. And, in fact, your personal preferences might change over time. (Mine sure have!) I score each category with a letter grade: A, B, C, D, or F.
- First, there's the region and/or city in which the home is located. Kim and I like to believe we could live anywhere — and we probably could — but there's no doubt that we prefer some places to others. Portland once earned an A from me. Now I'd rate it a B- or C+. Cities like Orlando or Houston earn an F from me. I know many people love these places, but I hate them. Corvallis rates a solid A.
- Second, there's the neighborhood where the home is located. I'm always surprised at how my personal experience living somewhere is affected by neighborhood culture. This is something that can be tough to determine when shopping for a home. It's dependent on a number of factors (and those factors differ from person to person). For me, top neighborhoods are safe, walkable, and quiet. The neighborhood we chose here in Corvallis rates a B+. It'd be better if it were closer to more businesses.
- Next, there's the property on which the home is located — the physical grounds. Not everyone cares what kind of property they own, but Kim and I do. We like to spend time outside with our beasts. Plus, we both like to do a bit of gardening. When househunting, we ruled out a couple of places because the yards were too small and/or unsuited to our needs. The yard we now have isn't perfect — too many deer, too much shade in back — but it's nice. I'd give it a solid B+.
- Fourth, there's the house itself. How well does the structure suit our wants and needs? The house we recently purchased seems has been great. Functionally, my only real complaints are that the kitchen layout is funky and that the living room is too large to be cozy. The house itself is huge (especially for two people!), and that may prove to be an issue in the future, but for now we like having separate spaces for everything. The house earns an A-.
- Finally, there are “other factors” that affect the desirability of the home. These include things like the inspection report, the price, the presence (or absence) of an HOA, and so on. This house had a great inspection (and we've seen no problems so far), but it did seem expensive because the current housing market is inflated. Because of the price we paid, I'd give this category a B+.
Once I've rated a potential property in all five categories, I convert the letter grades to a standard GPA. In the case of our current home, the five grades (A, B+, B+, A-, B+) average to an A-/B+ (3.52 gpa). Not bad.
With this system, perfect 4.00 homes are tough to find. In fact, we didn't see a single one during the five months we were watching the market. Part of this was due to price, of course. When home prices are high, it's tough to get an A in the “other factors” category. Even so, it was very rare for us to see a house that had full marks in city, neighborhood, property, and house. This leads me to believe that a “perfect home” does not exist.
Just for kicks, I decided to grade each of the homes I've owned in the past. These grades are based on my experiences living in each place, not on pre-purchase impressions and expectations.
Kris and I bought our first home soon after we were married. It was a solid little ranch house with a good location in my hometown. Our second home, where she still lives, was a hundred-year-old farmhouse in a scrappy neighborhood.
After our divorce, I bought a riverfront condo. That place was fantastic except for the expensive HOA and the lack of a yard for pets. The country cottage that Kim and I just sold had an amazing yard, which was almost enough to redeem the place. Almost.
It's early days yet on our Corvallis home, but so far we love it. The next two years will be telling as we work to upgrade both the house and the yard.
Final Thoughts
As I used this rating system to guide our search this summer, Kim and I found it useful to take a “top-down” approach. That is, we began our search by looking at the Big Picture, then gradually refined things until we found homes that we liked.
So, for instance, we spent the first three months of the homebuying process driving to dozens of different cities. Our aim was to find places where we really, really wanted to live. By being ruthless about eliminating options, we were able to only consider those towns that earned a grade of A or A-.
Once we picked Corvallis, we spent two weekends down here during which we simply drove around to get a feel for different neighborhoods. We wanted to figure out which parts of town worked for us.
Picking the right neighborhood can be tough. To really know where you should live in a city, you need to spend time there. This fact created a big debate between me and Kim, actually. I was keen on a neighborhood just south of the high school and close to downtown, but she was afraid it would be filled with noisy college students. We never could get a clear answer on the neighborhood's character, so we eventually eliminated it as an option. (And after four months here, I still don't know what that neighborhood is like!)
Once we had some neighborhoods picked out, only then did we begin viewing available properties.
I know this might seem silly to some of you, but this nerdy approach to homebuying really helped me. Combined with my spreadsheets filled with facts and figures, grading properties helped me to keep things in perspective.
Ultimately, we're pleased with the choice we made. Kim frets that we paid too much for this house (but I think she's ignoring the fact that we sold our existing home in the same high market), while I wish we were ever-so-slightly closer to businesses. Other than that, however, I think we made a good choice.
One thing's for certain: The city of Corvallis is almost ideal for us and our family of beasts. I expect us to be here for a long time — perhaps forever.
Kids say the darnedest things
Before I got married, I had six theories about bringing up children. Now I have six children and no theories. – John Wilmot
When my kids were little, I told them that “gun talk” was kind of like “bathroom talk.” That is, we aren’t ashamed of our firearms and there’s nothing wrong with them, just like there’s nothing wrong or shameful about needing to use the potty sometimes. But other people sometimes feel funny when we talk about those things, so we only talk about them to the people we live with.
That worked for my sons when they were around ages three or four. As they got a little older, and started talking about “bad guys,” I gave them a fantasy-almost-reality idea they could play with: “There might be a bad guy spy around! We should never ever talk about [blah blah blah] so that the bad guy spy won’t find out…” (This, of course, is the literal truth: we don’t talk about firearms with unknown others because we never know if the sweet person we’re talking to actually has a criminal family member who might be looking for a place to rob.)
I’m pressed for time, so the rest of today’s free ice cream comes in the form of a question for you to answer for each other:
If you have kids, how have you taught your kids not to talk to outside others about your firearms? What tips would you give a young mom on this topic?



