Some have described it as "liquid soap."
It's time to say what's shaking to Fat Water, the latest lardaceous drink from the creator of Bulletproof Coffee. While its name sounds like a triple-dog dare, the brains behind it, biohacker Dave Asprey, assures everyone these bottles will be "a disruptive technology for beverages." He says the trick to boosting energy without a sugar crash is mixing two grams of coconut oil (about a tenth of the day's saturated fat) into perfectly fine water. The oils enhance thermogenesis, which is a fancy word for fat burning. "They get burned as energy and have an appetite-suppression effect," he says, adding: "It's not like we put in sunflower oil or canola."
The concoction will no doubt have its devotees, possibly several from among the Silicon Valley fad-diet-market disruptors, who recently dropped $9 million into Asprey's burgeoning Bulletproof café chain, but taste-testers so far are describing it as "liquid soap" and "like Crystal Light not fully diluted." But taste isn't something the food-as-joyless-sustenance crowd has ever cared much about, though.
For now, the product is exclusive to Bulletproof cafes, his website, and a couple of L.A.-area health stores, but Asprey says his oily H2O will be sliding into mainstream stores across the U.S. very soon.
[NYDN]
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Filed Under: oil and water, bulletproof coffee, dave asprey, fat water, health fads