Despite creating some of the Super Bowliest ads of the past few years, Wix CMO Omer Shai says the brand has found greater value for its ad budget elsewhere.
For the last three years, the web development brand Wix.com has booked a ticket to the Super Bowl with some of the Super Bowliest, most buzz-worthy ads in the games. In 2015, it was a collection of NFL legends like Brett Favre, Emmitt Smith, and Terrell Owens. In 2016, it was a partnership with Dreamworks that featured characters form the Kung Fu Panda franchise. And last year, it was an action slugfest starring Gal Gadot and Jason Statham. But this year, the brand has decided to sit the big game out.