Büro Uebele / Hypovereinsbank / HBV Tower / Signage System / 2018
“For where you're going, there'll be bears. And there'll be wolves.” — Ulysses F. O'Harrison
Hunters is a TV series filled with strategy and symbolism. Legacy, superheroism, and the battle between good and evil – and the moral gray area in-between – are a few of the themes explored in its first season.
The most integral element of the Amazon Prime production, though, is the study of strategy. The cat-and-mouse tactics employed by Meyer Offerman’s (Al Pacino) Nazi hunters and their fascist counterparts ensure that neither side has the upper hand for long and only adds to the tension as the season progresses. It’s apt, then, that a 3D-animated game of chess was chosen for Hunters’ title sequence. The board game offers a glimpse into the show’s strategic nature and basing the main titles on this presents the series’ recurring themes in a digestible manner.
Using chess as a metaphorical exploration of tactical acumen isn’t a new phenomenon in film and TV; The Seventh Seal, 2001: A Space Odyssey and Star Trek are but three classic examples that demonstrate its importance to plot subtexts. Its use in a title sequence, though, distinguishes it from similar miniature- or prop-based main titles.
For Elastic, the studio behind the sequence, the chessboard was one of a number of ideas pitched…
James Zanoni Design & Animation.
NASA at his best
Neri Oxman & Stratasys / Mediated Matter Group / MIT Media Lab / Wanderers / Qamar / 3D Printed Wearable / 2014
The SXSW 2020 Title Design Competition screening and judging process, set to take place on March 15th in Austin, Texas, was cancelled this year. So we've brought all the nominated work together here.
For title designers in the United States, there are few avenues for formal peer recognition. There is no Oscar for title sequence design. In the United Kingdom, there's a BAFTA for Titles and Graphic Identity and in the United States, there's a Primetime Emmy Award for Outstanding Main Title Design – but just for work in television. So other than the Emmys, which is limited to titles produced for TV, the most notable award for title design in the United States is given by SXSW. In fact, the SXSW Excellence in Main Title Design Award is medium- and genre-agnostic and this year the finalist title sequences span the fields of film, television, conferences, education, and music.
On March 6, the 2020 edition of the SXSW Conference & Festivals was called off due to coronavirus concerns. Art of the Title's Editor-in-Chief Lola Landekic was slated to be a judge at the Title Design Competition. The annual screening, usually presented in front of a large, enthusiastic audience and succeeded by a…