Jeffrey Goldberg has decided to quit blogging soon in favor of column-writing and more long-form writing for the magazine. The Dish mourns. But the reason Jeffrey was such a good blogger is that he was not very capable of editing himself – and so perhaps felt dragged into energy-draining spats more often than he wanted. He makes a distinction between the Atlantic.com and the Atlantic as a magazine. As the former has begun to undermine the integrity of the latter – can you imagine the magazine printing a paid-for essay by the head of Scientology? – I can see his point.
There was a time when the Atlantic.com was based around a group of bloggers. That began to end while I was there. And it’s pretty clear at this point that that moment is now formally over. It’s mainly verticals, sponsored content, and aggregation mills. But we still have Fallows, Madrigal and TNC.