To save money at the supermarket, you don’t have to spend hours clipping or printing coupons, then loading your cart with as many free items as possible. You’re liable to end up with a year’s worth of mustard, Gatorade, or Hamburger Helper—but nothing substantial to eat for dinner.
Heather Clarke, the owner of QueenBeeCoupons.com, promotes a more sensible approach. She shares her secrets with ShopSmart for saving money at the grocery store and using free coupons wisely.
Find the best deals on groceries. “I have my favorite stores, but I’m not store- or brand-loyal. I’m driven by where the best prices are for things I want for that week,” Clarke says. She checks her weekly newspaper circulars and posts the best deals from all of the grocery stores in her area on her blog. “I’ll start with that sale list, gather up my coupons and head to the store,” she says. To get the biggest savings, “I like to wait for the perfect storm: a sale, a manufacturer’s coupon or store coupon, and maybe a rebate,” Clarke says.
Save big on cosmetics. Using this tactic is especially useful with toiletries and beauty products, which tend to have high-value coupons and big promotions. “Avoid any splurge or impulse purchases,” Clarke says. “Get your deals and get out. The longer you’re in the store, the more you’ll spend,” she says.
Convert deals to meals. As you’re making your weekly grocery list, have an idea of where those foods will fit into your meal plan. Every Sunday, Clarke posts a weekly meal plan online to help readers turn deals into meals. “Meal planning is a huge part of saving money,” she says.
If it’s not on sale, don’t buy it. Pay full price for food? Never. “I only buy what’s on sale every week,” Clarke says. Deals have 12-week cycles, so if your favorite cereal, for example, isn’t on sale this week, wait until it is and stock up on it at the rock bottom price,” she says. Your cheapie food stash can save you cash over the long run. But it’s a gradual process.
“It takes about three months to build up that stockpile,” Clarke says. The gist? If your family is big on, say--tacos, you might buy flour tortillas on sale one week for $1, and purchase ground beef another week when it’s on sale. That’s how you can make a taco meal for your family for $5, Clarke says. Your stockpile can also tide you over between sales. “Some weeks, the deals just aren’t great and instead of paying full price at the grocery store, just eat from you stockpile and pick up some fresh items,” Clarke says, buying produce that’s in season or on sale, of course.
Using grocery coupons enabled Clarke to quit her job after her first child was born six years ago. “We cut our income by 60 percent,” she says. She now has a 3-year-old daughter, too. “You have to make sacrifices with couponing, but we never feel like we do without. And when we want things that are more meaningful to us as a family, like travel, we can focus on putting our money there,” she says.























