Jean-Philippe Cunniet

Interview de Charlie Cox et Steven DeKnight, l'acteur et le showrunner derrière la série Netflix : Daredevil.

“ Eye tracking will revolutionize VR - Check it out! ”
– Stefano Bernardi

Discussion | Link

“ Great way to stay up to date on artificial intelligence and machine learning. ”
– Eric Willis

Discussion | Link

Oculus officially announces what your computer will need in order to run its Rift VR headset.

The post Here’s What Your PC Needs to Run Oculus Rift appeared first on WIRED.

Depuis quelques années, le casque de réalité virtuelle d’Oculus, le Rift, est disponible pour les développeurs. Avec cette «Keynote» de présentation, nous allons certainement en savoir plus sur le modèle final du Rift. Après de longs mois d’attente, nous apprenions il y a quelques semaines que la version pour le grand public verrait ses précommandes

L'article Oculus : un événement le 11 juin pour le Rift a été publié en premier sur Stuffi - L'actualité des objets connectés.

Avec la baisse importante du prix des appareils photo numériques et la prolifération des smartphones, ces terminaux n’ont jamais été aussi accessibles même pour nos amis à quatre…Lire l’article complet. http://www.maison-et-domotique.com/55868-votre-chien-deviendra-bientot-un-pho-dog-rapher/

 

The Insight Innovation Competition has been one of my absolute favorite initiatives since Ray Poynter and Pravin Shekar suggested it as part of the very first Festival of NewMR five years ago.  The idea of developing a research-centric innovation competition for young companies to gain exposure, support, and capital was something new for our space, but from it’s inception the response from the industry has been phenomenal. To date close to 100 companies have entered and 42 have made it to the final round, with 7 winners  going on to win the prize.  Many of the participating companies have received funding or been acquired, with even more going on to organic success through new clients and partners.

In short, the IIC is making a difference for all stakeholders in the marketing insights space, and that has always been the goal. We’re thrilled it continues to evolve and deliver on that promise!

In this most recent round, 19 companies officially threw their hats in the ring, and this may be the strongest group of participants ever. But don’t take my word on it. Long-time GreenBook Blog follower and one of my favorite contrarians,  industry veteran Christopher Noel Robinson, commented on LinkedIn:

Christopher Noel Robinson: Leonard I hate to admit it, but some of these are the breakthroughs we have been waiting for. Hats off to IIex!!

If you don’t know Christopher, believe me there is no higher praise! If he thinks we have some game changers in this wave, then we do indeed have some companies that might go on to great things!

Here are the final results from the open voting phase. Click here to go to the site and check out each of these great entrants!

 

Rank	IDEA NAME	AUTHOR	VIEWS	VOTES
1º	OpinionsApp	Adriana Rocha	4334	524
2º	EyeSee, online eye tracking with emotion.	Olivier Tilleuil	1505	416
3º	SWAY	George Dranovskiy	2051	407
4º	Dataga.me, the self-service research gamification platform	Jason Anderson	2292	391
5º	Metametrix	Mary Meehan	3024	366
6º	Usenns: neurotechnology for non-conscious emotion detection in MRX studies	Javier Minguez	2783	350
7º	Upfront Analytics	Upfront Analytics	1695	302
8º	Affinio Inc.	India White	1315	142
9º	Market Research Cloud™	Josef Zankowicz	965	133
10º	Thumb: Generating Insights about Millennials through Social Media App:…	Sima Vasa	795	132
11º	LeadSift Inc	Pam McBride	1018	129
12º	VoxPopMe	Tom Higgins	1403	82
13º	Fetch Rewards	Anusha Sthanunathan	782	70
14º	AnswerRocket – like Google™ for Customer Insights	Pete Reilly	790	36
15º	YouEye: Agile Experience Analytics Platform	Collin Sebastian	763	25
16º	Ditto	Mary Tarczynski	469	23
17º	BX	Shaun Collett	80	14
18º	Cool Tool	Dmitry Gaiduk	364	12
19º	Impact Groups	Kip Creel	116	3

 

The crowd voting is just the first part though. 5 finalists and 1 wildcard will now go on to the Judging round at IIeX in Atlanta, and here is what they are competing for:

The judges have their work cut out for them. Each of these entrants have immense potential, and any of them could easily take home the prize! But, there can be only one who will take their spot along past winners of the IIC:

The other five will be in good company as well and will join the 35 other finalists who have gone to great success even though they did not win the competition:

 

 

Just as the entrants are particularly impressive this round, we also have an incredibly strong panel of judges comprised of clients and investors who will conduct their own version of “Shark Tank” on stage. We’re privileged to have such an esteemed group putting these companies through their paces!

COMPETITION JUDGES

Keiko (Kay) Iwaisako US Lead Ricoh Ventures ​Kay manages investment and business development operations in US for Ricoh Ventures. She was previously Vice President of Corporate Strategy at Macromill, an online marketing research technology and service firm. Prior to that, Kay spent over a decade as a venture capitalist at Entrepia Ventures, a Silicon Valley-based technology VC firm. She served as a board/observer member at World Wide Packets (acquired by Ciena), ArchPro Design Automation (acquired by Synopsys), HelloSoft (acquired by Imagination Technologies), MagSil and others.	Jonathan Ewert President Placeable Jonathan Ewert has 25 years of experience leading public and private companies in tech-enabled sectors, including research and advisory, Internet hosting, interactive media networks, SaaS, e-commerce, and social networks. Prior to Placeable, Jonathan served in a variety of management and Board roles for several portfolio companies of Catalyst Investors, a growth equity firm with $600 million under management across three funds. Before that, Jonathan served as SVP of Corporate Development for LookSmart, where he led the turnaround of the media business. Previously, he was CEO of ePALS until selling the company in 2007, and a Vice President at Modem Media, where he led the preparation for its successful IPO in 1999. Jonathan currently serves on the Boards of Alert Solutions, Codero Hosting, Reputation Institute, and Audience Fuel. He also serves on the Advisory Boards of Google Consumer Surveys and Kinetic Analysis Corporation. He earned his B.A. in Political Science in 1986 from the College of the Holy Cross.
Scott Miller CEO Vision Critical Scott Miller is the CEO and a board member of Vision Critical. In this capacity, Miller focuses on developing and leading the execution of Vision Critical’s strategy including strengthening relationships with customers and partners, driving innovation and growth across all markets and ensuring operational excellence across the company. Scott joined Vision Critical after 12 years at Synovate. Most recently, Scott had been the CEO of Synovate North America, where he led the business to industry-leading growth by re-aligning all 1,000 employees on client sales and delivery. Scott also led the rebuilding of Synovate’s advanced analytics business: MMA. His leadership successes can be attributed to alignment of the complete organization around a common vision, clarity and passion in communication and empowering others to contribute at their absolute best. Prior to his North American CEO role, Scott held positions as Head of Global Client Relationships, Head of Synovate’s Research Reinvented (advanced technology) Initiative and CEO of its Global Motoresearch practice. But, Scott was not always a “big company” leader. For the 12 years before Motoresearch was acquired by Aegis/Synovate, he was a partner at the company where he led international development, including the creation of a substantial presence in Latin America. Scott is the Vision Critical management representative on the Vision Critical Board of Directors.	Tanya Franklin Director, Trends and Brand Health Lowe’s Companies, Inc. Jonathan Ewert has 25 years of experience leading public and private companies in tech-enabled sectors, including research and advisory, Internet hosting, interactive media networks, SaaS, e-commerce, and social networks. Prior to Placeable, Jonathan served in a variety of management and Board roles for several portfolio companies of Catalyst Investors, a growth equity firm with $600 million under management across three funds. Before that, Jonathan served as SVP of Corporate Development for LookSmart, where he led the turnaround of the media business. Previously, he was CEO of ePALS until selling the company in 2007, and a Vice President at Modem Media, where he led the preparation for its successful IPO in 1999. Jonathan currently serves on the Boards of Alert Solutions, Codero Hosting, Reputation Institute, and Audience Fuel. He also serves on the Advisory Boards of Google Consumer Surveys and Kinetic Analysis Corporation. He earned his B.A. in Political Science in 1986 from the College of the Holy Cross.
Jeff Krentz  Executive Vice President WPP Jeff Krentz is Executive Vice President, Corporate Development & Strategy for Kantar, WPP’s Consumer Insight division. In this capacity he has oversight over Kantar mergers & acquisitions, joint ventures and corporate investments as well as general corporate strategy. Jeff started his career as a management consultant at Bain & Company and Price Waterhouse advising Fortune 500 companies on corporate strategy. Jeff has principal investing experience having raised, managed and invested a $40 million investment pool dedicated to emerging growth companies through the Small Business Administration’s SBIC program. Jeff received his BA in Political Science from Duke University and his MBA and Certificate in Public Management from the Stanford Graduate School of Business.	Ryan Patel Vice President, Global Development Pinkberry Ventures, Inc Ryan Patel serves as the Vice President of Global Business & Real Estate Development for Pinkberry, one of the fastest growing retail brands globally. Since commencing at Pinkberry in 2011, the company has gone from less than 95 locations to over 260 stores in 21 countries and continuing to expand. An expert in growing brands, he has worked for publicly traded to private companies, and has helped build corporate to franchise stores throughout the retail to food segments, both domestically and internationally. Patel has been vital in providing valuable strategy and leadership in developing international growth plans across multi-cultural and cross functional teams. He has been a key player at some of the world’s most innovative companies including Pinkberry, Wet Seal Retail, Inc (Arden B and West Seal), Jamba Juice, BJ’s Restaurants, Inc and Panda Express. Patel is a frequent speaker at conferences and company meetings in the United States and around the globe, from college students to CEOs of organizations. He has coached hundreds of entrepreneurs and helped companies grow into world-renowned brands. He received his Bachelors from University of California, Berkeley and received his MBA from the Paul Merage School of Business at University of California, Irvine.

 

Although the other 13 companies that entered won’t get a chance to present to the judges and win the prize, since we believe everyone deserves as much attention as possible and should still have a chance to network with the potential clients, partners, and investors at the event we’re going to ensure they all get a spot on stage at the conference!

Several of them had previously been given stand-alone speaking opportunities, so these companies will still be presenting their solutions in those agenda spots:

• Usenns: neurotechnology for non-conscious emotion detection in MRX studies
• Upfront Analytics
• Affinio Inc.
• AnswerRocket – like Google™ for Customer Insights
• YouEye Agile Experience Analytics Platform
• Ditto
• KnowledgeHound (An entrant from the Amsterdam IIC who could not make it there)

We’re working on creating some additional “Fast Pitch” session space in the agenda right now where the remainder (as well as a few other companies who wanted to enter the competition at the last minute but we convinced not to due to time constraints) will have an opportunity to make 10 minute presentations on their capabilities and business use cases to attendees. Those companies include:

• Market Research Cloud™
• LeadSift Inc
• VoxPopMe
• BX
• Cool Tool
• Impact Groups
• Thumb
• AXIL Engage (last minute pre-entrant)
• Consensus Point (last minute pre-entrant)

One of the benefits of winning the competition is to also present at future IIeX events, so 4 of our past winners will also be presenting at IIeX to demonstrate to the industry their progress in making a difference in the creating business impact for their clients and helping to drive innovation across the board. Look for sessions with these folks at the conference:

• Dalia
• Decooda
• Glimpzit
• Zappistore

And if all of that isn’t enough, we have another Baker’s Dozen of young companies presenting throughout the event (some are past IIC finalists as well!), many of which are from outside of the research space and are coming through our relationship with the ATDC incubator in Atlanta.

• Autocruitment
• FieldStack
• GoAnimate
• Merlin
• OfficeReports
• Pointivo
• Predikto
• Protobrand
• Sayroom
• Sideqik
• Survata
• Survmetrics
• Vehcon

It’s not too late to grab your ticket to IIeX so you can experience these (and many more!) great innovative companies first hand. Don’t be left out from meeting “The Breakthroughs We Have Been Waiting For” and exploring how they can work with your organization to deliver insight innovation and impact!

Automatic, le Fitbit de la voiture, prend un nouveau départ. Un nouvel adaptateur et un nouvel App Store permettent de mesurer et d'exploiter toutes sortes de données liées à sa conduite.

Deux ans après son lancement, la startup Automatic a annoncé hier la nouvelle génération de sa plateforme tierce d'automobile connectée. Elle lance un nouvel adaptateur OBD mais aussi et surtout une nouvelle plateforme applicative, qui permettent de rendre connectée et d'étendre les fonctionnalités de n'importe quelle voiture de moins de quinze ans.

Infrastructures, concurrence, sécurité, formation, innovation, propriété des données, régulation des marchés... • L'Europe du numérique est-elle en ordre de marche ? • Les entreprises sont-elles au fait des mutations et des transformations en cours ? • Comment s’adaptent-elles au nouveau contexte numérique ?

L’insight consommateur est parfois confondu avec d’autres notions ou outils qui l’accompagnent… Petit guide pour éviter les contresens publicitaires

ArticleL insight consommateur et ses voisins de palier publié surMarketing Professionnel e-magazine.

Tags:  attitudes, consommateur, études

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Copyright © Marketing Professionnel e-magazine [L insight consommateur et ses voisins de palier], tous droits réservés. 2016.

1. Si la quasi-totalité des Français possèdent un lave-linge, 3 Français sur 10 n’ont pas de lave-vaisselle. Lave linge : 9% de ceux qui en ont...

Avec Coca-Cola, marque la plus choisie dans le monde (dans un Top 3 inchangé), et Herta, la plus choisie en France dans un Top 6 inchangé (voir archive), le 3ème classement du Brandfootprint Kantar Worldpanel est relativement stable. Cependant, plusieurs signaux ont marqué le classement des marques de PGC selon l’indice CRP (Consumer Reach Point) qui mesure la pénétration des marques X fréquence d’achat X population touchée.
Sur 11 000 marques analysées au niveau mondial, 50% ont leur CRP en hausse et 50% en baisse. Parmi les marques qui ont progressé, 75% y sont parvenues en faisant augmenter leur nombre d’acheteurs. Le secteur hygiène beauté est moteur de la croissance mondiale grâce à des marques davantage transnationales que les marques alimentaires.

Avec Coca-Cola, marque la plus choisie dans le monde (dans un Top 3 inchangé), et Herta, la plus choisie en France dans un Top 6 inchangé (voir archive), le 3ème classement du Brandfootprint Kantar Worldpanel est relativement stable. Cependant, plusieurs signaux...

Carrefour et Philips proposent aux clients de l'hyper d'Euralille de les géolocaliser et de les guider vers les promotions du moment. Cette navigation intérieure s'appuie sur la technologie VLC (Visible Light Communication).

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PSA a créé une direction dédiée à l'innovation et développe des partenariats à l'extérieur pour détecter les futurs besoins des conducteurs.

Microsoft vient de faire valider un brevet auprès de l’USPTO pour une paire de lunettes connectées qui sont capables de détecter les émotions du porteur, en fonction de ce qu’il est en train de regarder. Utile ou pas, Microsoft détient donc officiellement ce brevet. Sera-t-il utilisé pour le casque de réalité augmentée Hololens ? On

L'article Des lunettes Microsoft qui détectent les émotions a été publié en premier sur Stuffi - L'actualité des objets connectés.

Les études l’ont prouvé, les français sont de grands amateurs de café – aussi bien sur la qualité que sur la quantité. En l’occurrence, 20% d’entre eux consommeraient plus de 5 tasses par jour. Seront-ils cependant séduit par cette boite à café connectée ? Pour ceux qui seraient traumatisés par la rupture de stock, la « Smart Coffee

L'article Accro au café ? Cet objet connecté va vous plaire… a été publié en premier sur Stuffi - L'actualité des objets connectés.

Peeple est une version originale de la caméra de surveillance puisqu’il s’agit d’un judas de porte « connecté » qui permet de voir en streaming sur son smartphone qui frappe à la porte. La startup est actuellement en campagne de financement sur Kickstarter, et devrait atteindre facilement son objectif de 50.000$ dans les heures qui viennent. Contrairement à ses concurrents, comme

L'article Peeple, le judas de porte avec streaming vidéo a été publié en premier sur Stuffi - L'actualité des objets connectés.

Cette semaine, dans le Retailoscope, découvrez ce que sera le parcours du consommateur dans le futur, et comment les technologies émergentes façonnent l'expérience numérique, grâce à l'Accenture Interactive Innovation Center, basé à Sophia Antipolis.

Laser induced bioscanner measures food, medicine, gem, most liquids/solids, even elements in human skin in non-contact way. - [currently $145 (0%) of $150,000 goal]

The highest and best value of business is to find new opportunities and plug into emerging trends, rather than make deeper sense of what already exists. These envisioning roles and departments should be renamed the Foresight department rather than Insight. Continue reading →

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L’utilisation de la célèbre caméra miniature GoPro a été détournée dans une vidéo postée sur YouTube et dans laquelle on peut suivre les aventures... d’un employé de bureau.

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By Paul Rubenstein, Ph. D.

For decades, qualitative research has been used to inform advertising and communication strategies and to test ads before they are made public.  Steps in the development process usually have organizations (and their agencies) moving from creating advertising concepts, to designing story boards and animatics, to assembling final executions.  All of this, often times, is fueled by the insights gathered at each point using traditional focus groups.

And it is the focus group that has been the predominant method used to achieve ad testing related study objectives.  Data collected in these studies are used to inform strategies and tactics in terms of what to say and how to say it.  That is because consumers’ opinions about the subject matter and specific stimuli to which they are asked to opine is used as the foundation of advertising and communications.

Particularly when brainstorming is needed among consumers, conditions that foster creativity can be facilitated by a group setting.  Being able to hear others’ ideas help individuals come up with ones of their own.  Furthermore, role playing and other projective techniques represent tried and true exercises that have been used successfully in focus groups conducted for ad testing purposes for many years.  Simply, a moderator is not worth his salt if he has never used some of these techniques, at least sometimes, and certainly for ad development purposes.

However, there are several highly effective projective techniques and other kinds of exercises that are highly problematic to execute in an in-person setting such as a focus group facility.  Whether it is perception mapping or sorting, story-telling projectives, image tracking or text tracking, or dial-testing exercises that are needed to be deployed, using printed materials, markers, scrap paper, glues, pins, dials, or spit and tissue paper, successfully managing these kinds of research techniques are among the greatest challenges to a moderator.

In contrast, shifting data collection methods from face-to-face (F2F) to an (asynchronous) online qualitative research platform that has these functions will not only produce more data and cost less than focus groups, but will enable these sorts of advanced research techniques to be utilized more easily and the data gathered will be analyzed with greater precision.

To begin, let’s understand the entire research agenda involved at various steps in the development and execution of advertising campaigns.  The figure below may serve to do this in one graphic.

Consideration Research

As stated earlier, the entire end-to-end process involved in advertising development can be boiled down to three (3) simple questions:

1. What should the ad say?
2. How should it be said?
3. How well did the ad work?

These fundamental questions can be mapped to specific types of research studies, namely, consideration, articulation and execution, and evaluation studies, respectively.  Beginning with consideration research, the main objective is to understand the equity of a given brand within the context of its competitive landscape.  As such, the researcher must uncover and reveal how consumers conceptualize the industry in question and which key characteristics drive their consideration of one brand over others.

A useful technique for consideration research is perception mapping, which can be executed in both quantitative as well as qualitative research.  In quantitative research, a set of multivariate techniques are brought to bear, including discriminant function analysis, correspondence analysis, or multi-dimensional scaling.  The resulting perception map that is formed from the pattern in the quantitative data shows how target consumers view the similarities and differences between brands and which brand characteristics define each best.

But a highly useful, first phase of consideration research may warrant a qualitative study that is used to inform the subsequent quantitative phase.  In this case, a perception mapping exercise, similar to what has been used in focus groups for so many years, may be improved in its execution if done online.  Through simple and fun “drag-and-drop” motions that participants are instructed to perform, a resulting perception map may be determined accurately and easily, as shown below in a mock example:

 

 

As the map shows, the position of each logo is automatically determined by the programming of the platform which is set to place each one at the average X and Y bi-variate coordinates calculated from the pool of participants in the study.  To do so accurately using F2F methods is almost impossible.  Furthermore, using an online qualitative research platform for this purpose enables the moderator to filter the data with a button push or two in order to test any study objectives that warrant subgroup analyses.

For that matter, other projectives that require drag and drop may also be used.  These include various sorting exercises in which the number of or labels for the categories may or may not be provided in advance, such as shown below:

 

And yet another projective technique that has been utilized for decades in focus groups is what is known as “Story-Telling.”  This technique uses a set of images that evoke various positive and negative emotions in people.  These images are shown to participants who are asked to choose, from the set, ones that they then put in some order and used to tell a story about the subject matter.  This exercise is most easily facilitated online through drag and drop functions built into the platform and yield individual responses that are captured along with (text-based) stories.  Moreover, these stories integrating images and text can be readily copied and pasted into the moderator’s report with a few button pushes, as opposed to the tallying (by hand) of each story, each image, and each participant’s ID number as would be the case in a traditional focus group setting.

Articulation Research

In Articulation research, the main objective is to inform “how to say it.”  This, too, can entail integrated phases of both qualitative and quantitative studies, one informing the other and each designed to do just that.  Regardless of the type of study, it will include gathering the reactions from target consumers to a distinct advertising/communication stimulus, e.g., print ad, advertising concept description.

For these types of qualitative studies, moderating discussion among participants to generate their ideas for ads is usually a part.  In addition, participants also are shown various articulations that have been developed by the organization and/or its ad agency.  These stimuli then become the grist for the mill to sharpen, clarify, improve, or even eliminate by using functions such as image tracking or text tracking.  As can be seen by the example below, participants can isolate portions of the stimuli according to the moderator’s needs, such as “draw a red circle around the portions you like.”

 

 

Likewise, in the case of text tracking shown below, the instructions to the participant may be to “highlight the specific words you find confusing.”

 

 

And if the stimulus is a video as opposed to a static image, such as a TV commercial, dial-testing is arguably the best and most sophisticated technique to evaluate this kind of stimulus.  It directly shows at what point during the span of time of the commercial (e.g., 30 seconds, 60 seconds) participants liked or disliked the ad and is usually utilized after a finished commercial has been developed and about to air.

 

 

All of these articulation testing exercises have been used in focus groups for a long time, for at least the past 20 years.  I remember many years ago having to carry the heavy, sometimes reliable dial testing equipment to the special facility with auditorium seating to run dial-testing focus groups.  These groups were very expensive for the client and nerve racking to the moderator as dials, wires and their connections would, sometimes, be faulty.

But nowadays, thanks to online qualitative research platforms, all these functions are facilitated very easily, and far less expensively.  Aggregating the data, creating output, and including it in final report deliverables is handled by some clicks on the screen.

This is a great time in the history of the market research industry to be in this business.  The confluence of broadband connectivity, digital technology, and the comfort level and skill of consumers in communicating so easily and so well within computer-mediated environments has made the need to conduct F2F qualitative research increasingly threadbare.  Truly, the net effect of these factors in combination has opened up a whole new world of possibilities in social research in general and market research in particular.  Considering that focus groups have been done the same way for over four decades, qualitative research was very much in need of some fresh approaches.  Conversely, quantitative research has undergone radical shifts and improvements as a function of advances in technology over this same period and that have improved data quality and reduced cost and time requirements.  Indeed, it is a rare occasion when quantitative surveys need to be administered F2F, e.g., mall intercepts.

Indeed, moderators will be ever more hard pressed to rationalize to clients their choice of F2F and why they are not shifting to an online method for studies like these.  Indeed, better, cheaper, and faster is a compelling argument that forces client-side research managers to embrace online methods as they, too, will need to rationalize their choices to the clients they serve within their organizations.

Mathilde Antras du Groupe Seb ! Félicitations !     Stéphanie Da Silva Cantiron (Stratégir) et Marie Fassolette (Market Vision) ont été quant à elles sacrées « Market Researcheuses » Argent et Bronze 2015. Les trois expertes des comportements et préférences des Français sont reparties avec chacune un terrain d’étude online en France, en plus de jolies médailles. […]

The post Market Researcher 2015 : And the winner is… appeared first on .

Le 13 avril l’ARIA (Association Régionale de l’Industrie Alimentaire) d’Alsace inaugurait le Food Studio. L’inauguration du Food Studio s’est déroulée dans un cadre particulièrement agréable; celui du Musée Würth. Conférences, rencontre des partenaires, buffet et visite du Musée ont rythmé cette journée riche d’échanges. C’est en tant que membre que EDinstitut a participé à ce [...]

L'expérience client (CX) est un mot à la mode (un buzz Word !) qui est rapidement devenu une pratique commerciale clé.

Face à cette nouvelle obsession de la « Customer Experience », il est nécessaire de clarifier ce que c’est.

• 1. La façon dont les clients se souviennent de la totalité de leurs interactions avec votre entreprise - Harley Manning, Forrester Research

• 2. La proposition de valeur fournie à un client : du produit service de base, à toutes les interactions avant et après-vente avec le client - Lior Arussy, Strativity Groupe

• 3. Une interaction entre un organisme et un client perçue par le conscient et le subconscient d'un client - Colin Shaw, Beyond Philosophy

• 4. Les sentiments des clients créés, de manière ponctuelle et cumulative, par les interactions avec les employés, les canaux, les services ou les produits d'un fournisseur - Ed Thompson, Gartner

• 5. L’effet cumulatif des multiples points de contact, qui se traduit au fil du temps par un réel sentiment de relation ou de distance - Martin Zwilling

• 6. La totalité des relations entre vos clients et votre entreprise, pas seulement à un moment précis, mais durant tout le parcours de leur vie de client - Adam Richardson 

• 7. La perception que les clients ont de leurs interactions avec une organisation- Bruce Temkin, Experience Matters

• 8. Cela englobe toutes les interactions qu’une personne peut avoir avec votre marque - Tim Lowden, Digital Gov

• 9. La perception de vos clients - à la fois consciente et inconsciente - de leur relation avec votre marque sur l'ensemble de leurs interactions marque au cours du cycle de vie du client – SAS

• 10. L'ensemble des interactions d'un client avec une entreprise et ses produits. L'expérience globale reflète la façon dont le client perçoit et ressent l'entreprise et ses offres.  The Business Dictionary

• 11. Le suivi de la performance d'une organisation (rationnelle et émotionnelle) par rapport aux attentes des clients, à travers tous les moments de contact - Colin Shaw, Beyond Philosophy

La plateforme d’e-commerce Zalando a annoncé la création d’un Insights Centre à Dublin, en Irlande, afin d’étudier les comportements des consommateurs et ainsi de mieux répondre à leurs attentes. Il s’agit du premier développement physique hors Allemagne pour l’e-commerçant leader en Europe.

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Internet of Things Paris

Témoignages et partage d'expérience de :

- Etienne Mineur, CEO de Volumique  - www.volumique.com 

- Rodolphe Hasselvander, CEO de Blue Frog Robotics - www.bluefrogrobotics.com/fr/  et créateur de BUDDY, le robot compagnon

Présentation de techno de :

- CRAFT AI (www.craft.ai ) Plateforme de conception décisionnels à base d'algo d'intelligence artificielle de prise de décision

Guest star ! :

-  Benjamin Joffe de HAX : "8 things we learned from accelerating 65 hardware startups"

Paris - France

Thursday, June 4 at 7:00 PM

Attending: 242

Details: http://www.meetup.com/Internet-of-Things-Paris/events/222453994/