Not only were silent films remade in Hollywood,
Anna Christie,
Anna Karenina and
Camille all films that had originally been silent before having been remade with
Greta Garbo, but the "grammar of film" or syntax of film technique, how scenes are constructed through shot structure evolved, or was perhaps developed from earlier silent film.
Vitagraph during 1919 had advertised its onscreen images as being "As brimful of Appeal, of Allurement, of Unexpectedness, of Radiance and Feminine Witchery as- Girls Themselves" as it brought actress Corinne Griffith to the screen in
The Girl Problem, under the direction of Kenneth Webb.
It has been suggested that characters were to become unique to each studio, an early for. Of branding, in that way the star system having precedence to genre, which would be established gradually. At a time when the screen was readying its sales for a post-war audience, director Sidney Franklin, sometimes credited as Sidney A. Franklin, was showcasing Norma Talmadge in morality scripts, or marital melodramas, typical of the period, although during 1919 he would waver on genre formula and try for star power, directing Talmadge in the the six reel adventure "Heart of Wetona". The Norma Talmadge Film Corporation had in fact begun during 1917 with the five reel film "The Panthea" directed by Alan Dwan and featuring Eric Von Strohiem as an actor starring with Talmadge.
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1919 was a year readying for a new decade with
D.W. Griffith at Artcraft directing
The Girl Who Stayed Home, (six reels) photographed by Bitzer and starring Robert Harron, Carol Dempster, Richard Barthelmess and Calir Seymore and it was a year with Thomas Ince heading the production of Dorothy Dalton in
Extravagence. . D.W. Griffith appears to have sought the combination of moralizing and character interest again by unspooling, unraveling the 1919 drama "Scarlet Days" starring both Carol Dempster and Clarine Seymore while perhaps targeting audience reception and identification by also directing Lillian Gish in the film "True Heart Susie" (six reels) with Robert Harron and Kate Bruce. And yet Paramount was advetising Elsie Ferguson in
Counterfeit and Ethel Clayton in
More Deadly Than the Male.
D.W. Griffith during 1920 cast Lillian Gish in "The Greatest Question" (six reels), photographed by G.W. Bitzer, as well as "The Idol Dancer" (six reels) with Clarine Seymore and Kate Bruce and "The Love Flower" (seven reels), starring Carol Dempster. During 1921, Carol Dempster again starred under the direction of D.W. Griffith in the silent film "Dream Street".
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During
1921actress Alice Lake, with the film
Uncharted Seas (Wesley Ruggles) knudged in between the battle for covergirl transpiring between Viola Dana and May Allison, both for Metro Pictures Corporation. Priscilla Dean stayed on the periphery of the dogfight with her film
Reputation for Universal Jewel Deluxe.
Cecil B. DeMille during 1921 expanded the genre of romantic melodrama directing Conrad Nagel with Dorothy Dalton and Mildred Harris in the film "Fool's Paradise". DeMille during 1921 directed Agnes Ayers and Kathleen Williams in "Forbidden Fruit", adapted from a story written by Jeanie Macphearson, the story a remake of an earlier film, "The Golden Chance", DeMille had directed in 1915 with actress Cleo Ridgely. Motion Pocture News during 1922 wrote,"Cecil B. DeMille's name immediately conjures up a very definite and distinguished type of screen entertainment: lavish, intimate, satiric, daring, broad in scope and fine in detail, artistic in execution yet with strong box office appeal and exploitation angles...The name of DeMille soon becomes identified rather closely with society drama, but in "Forbidden Fruit" he showed that his genius was by no means confined to one strata of society."
First National in 1923 published its Great Selection First National First Season brochure of the films it had released during 1922 with a preface explaining that with the aesthetic value of its film was the box office value and it supported the practicality of the exhibitor entering into membership while the studio in fact owned the theater. in their Franchise Plan. "Every First National Picture will have a cast of famous actors. Keep your eyes open and let your patrons know they are with you. It will mean an added box-office attraction." One of the "biggest box-office certainties of the year" was Madge Bellamy in Lorna Doone. It also showcased Norma Talmadge in The Eternal Flame and Costance Talmadge in East is West, it also including Katherine MacDonald in Three Class Productions, Heroes and Husbands, The Woman Conquers and White Shoulders. Hope Hampton was featured in The Light in the Dark. First National annouced, "Louis B. Mayer out to put John Stahl productions on top." Among these were The Dangerous Age, One Clear Call, The Woman He Married and Rose o the Sea (Fred Niblo). "First National Franchise holders can look foward to a series of superb attractions from the studios of Louis B. Mayer, one of the Circuit's earliest producers. J.G. Hawks, "former editor and supervisor of production for Goldwyn" was assigned to Mayer, as was actress Anita Stewart.
----------------"The Beautiful and the Damned", adapted from the novel written by Scott Fitzgerald by screenwriter Olga Pritzlau, it having been only one of her numerous screen credits beginning from 1914. The film starred Charles Burton with actresses Marie Prevost and Louise Fazorda.
From the advertising of 1927 for the film White Gold, actress Jetta Goudal seemed a sensation. The direction of William K Howard was reviewed as "distinctive". The Film Daily wrote, "His method of creating atmosphere appropriate to the action, while not relatively new, is most effective. The monotonous creaking of a rocker, the dreary routine of the sickening desert heat, all these and more,creating detail, makes his efforts outstanding." The photoplay was scripted by Garret Fort with scenario writer Marion Orth.
Photographer Oliver Marsh during 1927 would be behind the camera lens to film Norma Talmadge in "The Dove" (nine reels), director Roland West adapting the play written by Willard Mack for the screen. That year Norma Talmadge left her autograph, and footprint, in cement in front of the pagoda of Graumann's Chinese Theater, in Los Angelas, along with those who would include her sister Constance, Mary Pickford and Douglas Fairbanks, and Norma Shearer.
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