News Corp.'s iPad-only publication, The Daily, will be shuttered on December 15, 2012, almost two years after its public launch. News Corp. made the announcement on Monday morning as part of its organizational changes, referring to The Daily as a "bold experiment" that simply could not sustain itself. As such, the remaining staff will be merged into another News Corp. publication, the New York Post, and "the brand will live on in other channels."
The announcement may not seem particularly notable now, but when The Daily was first launched in early 2011, it was hailed as the beginning of a new age in digital publishing. Apple and News. Corp unveiled it together in New York City, where The Daily was called "the first 'all media' product" for tablet-using readers. The launch was unique because of Apple's direct involvement in the announcement—although Apple wasn't involved in the publication of the "newspaper" or its content, it was clear the company wanted to see The Daily succeed as an example of iPad-only (and later, tablet-only) publishing.
"There's no paper, no multimillion dollar presses, no trucks, and we're passing on these savings to the reader," News Corp. head Rupert Murdoch trumpeted to the press. "The target audience is the 50 million Americans expected to own tablets in the next year."
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