After designing a new brand identity, website and business cards for a local motel, they waited until the site, business cards and uniforms were ordered to “change their mind.”
Me: That was why we went through that lengthy process of developing the logo, to build the rest of your items around it.
Client: Yeah, but my mom doesn’t like it. She says she can’t understand what it says. I need a new logo within the next couple of days, we’re way behind now.
Me: I don’t understand. The type is very clear. What is she having a hard time understanding?
Client: Well, it’s in German. She doesn’t speak German.
Me: Sir, I had nothing to do with the naming of your business. You’re the one that picked that name. How does your mother not speaking German relate to me?
Client: It doesn’t, I guess.
